'Davide di cillo' trends
Domains containing the tag 'Davide di cillo'
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Davide Di Cillo
I was asked by Hotel Tonight to reimagine their browsing experience, reduce friction and increase conversions. I started from the assumption that it is possible to capture users' preferences and understand their future plans. This way the app could focus on a smaller number of hotels more likely to be chosen by the user. After exploring a few ideas to modify the current list view, I decided that the app could get rid of the list view all together and use a cards based interface. That could both help reduce friction and improve conversions by removing one level from the conversion flow. I looked at vertical and horizontal swiping options, settling on the latter and creating hi-def mockups. Here are some of the design improvements I suggested: Changing the aspect ratio of the images (right now they often show just the wall behind the bed) Moved the city picker from the top left sidenav to a drop down that appears by clicking on the city name Got rid of the address (mostly useless in a
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