wirecutter.com Wirecutter.com

   
Wirecutter: New Product Reviews, Deals, and Buying Advice

Domain Summary

What is the traffic rank for Wirecutter.com?

• Wirecutter.com ranks #5,082,252 globally on HypeStat.

What percent of global Internet users visit Wirecutter.com?

• 4.9E-6% of global Internet users visit Wirecutter.com

How many people visit Wirecutter.com each day?

• Wirecutter.com receives approximately 243 visitors and 259 page impressions per day.

Which countries does Wirecutter.com receive most of its visitors from?

• Wirecutter.com is mostly visited by people located in United Kingdom.

How much Wirecutter.com can earn?

• Wirecutter.com should earn about $0.69/day from advertising revenue.

What is Wirecutter.com estimated value?

• Estimated value of Wirecutter.com is $699.99.

What IP addresses does Wirecutter.com resolve to?

• Wirecutter.com resolves to the IP addresses 44.193.31.124.

Where are Wirecutter.com servers located in?

• Wirecutter.com has servers located in Ashburn, Virginia, 20149, United States.

wirecutter.com Profile

Title:Wirecutter: New Product Reviews, Deals, and Buying Advice
Description:Wirecutter tests and reviews the best tech, appliances, gear, and more. You can trust our veteran journalists, scientists, and experts to find the best stuff.
Category:Computers Electronics and Technology / Other Computers Electronics and Technology
Edit Site Info

What technologies does wirecutter.com use?

These are the technologies used at wirecutter.com. wirecutter.com has a total of 7 technologies installed in 5 different categories.
Security
Datadome Datadome
HSTS HSTS
Reverse proxies
Envoy Envoy
CDN
Fastly Fastly
Miscellaneous
Open Graph Open Graph
PWA PWA
Performance
Priority Hints Priority Hints

wirecutter.com Traffic Analysis

Wirecutter.com is ranked #5,082,252 in the world. This website is viewed by an estimated 243 visitors daily, generating a total of 259 pageviews. This equates to about 7.4K monthly visitors.
Daily Visitors243
Monthly Visits7.4K
Pages per Visit1.07
Visit duration00:11
Bounce Rate96.04%
Is this your site?Verify your site's metrics.
Daily Unique Visitors:
243
Monthly Visits:
7,363
Pages per Visit:
1.07
Daily Pageviews:
259
Avg. visit duration:
00:11
Bounce rate:
96.04%
Global Reach:
4.9E-6%
Monthly Visits (SEMrush):
439
Monthly Unique Visitors (SEMrush):
439
Monthly Visits (SimilarWeb):
7,144
HypeRank:
5,082,252
SEMrush Rank:
2,244,106
SimilarWeb Rank:
4,319,076
*All traffic values are estimates only.

Traffic sources

Direct:
100.00%
Referral:
0%
Search:
0%
Social:
0%
Paid:
0%

Desktop vs Mobile

Desktop:
100.00%
Mobile:
0%

Total Visits Last 3 Months

4K
AUG
7.4K
SEP
7.4K
OCT

Visitors by country

Country
Users%
 
United Kingdom 100.00%
Last update was 158 days ago
     
This can take up to 60 seconds. Please wait...

*HypeStat.com is not promoting or affiliated with wirecutter.com in any way. Only publicly available statistics data are displayed.

Search Engine Indexes ▼

Search engine indexes are huge databases or collections of net pages that search engines like google like google and yahoo use to retrieve applicable facts while customers carry out searches. These indexes are created through search engines like google and yahoo through crawling and indexing net pages from throughout the internet.
Google Index:
47
Bing Index:
1

Moz Data ▼

Domain Authority (DA) is a metric developed by Moz. DA is a score that predicts the ranking potential of a website on search engine result pages (SERPs). Moz calculates Domain Authority on a logarithmic scale from 1 to 100, with higher scores indicating a greater likelihood of ranking well in search results. Moz Domain Authority of wirecutter.com is 39.
Domain Authority:
  39
Page Authority:
  39
MozRank:
  4

  ▼

SEMrush is a complete on line advertising and marketing platform that gives a extensive variety of gear and functions to help companies and entrepreneurs in enhancing their on line visibility and optimizing their virtual advertising and marketing strategies.
SemRushSemRush
Domain:
  wirecutter.com
Rank:
(Rank based on keywords, cost and organic traffic)
  2,244,106
Organic Keywords:
(Number of keywords in top 20 Google SERP)
  1
Organic Traffic:
(Number of visitors coming from top 20 search results)
  218
Organic Cost:
((How much need to spend if get same number of visitors from Google Adwords)
  $117.00
Full SEMrush Report >>

Revenue report ▼

Google.com would generate approximately $0.7 per day if the source of income were advertisements, which equates to an estimated monthly revenue of $20.7 and annual gross revenue of approximately $251.9. Based on these figures, the site's net worth is estimated at around $700.

How much would wirecutter.com make?

Daily Revenue:
$0.69
Monthly Revenue:
$20.70
Yearly Revenue:
$251.85
*All earnings values are estimates only.

Daily earning by country

 
CountryPageviewsEarning
 
United Kingdom 259$0.69

Loss of money due to Adblock?

Daily Revenue Loss:
$0.11
Monthly Revenue Loss:
$3.33
Yearly Revenue Loss:
$40.54
Daily Pageviews Blocked:
41
Monthly Pageviews Blocked:
1,243
Yearly Pageviews Blocked:
15,126

Daily revenue loss by country

 
CountryBlockedLost Money
 
United Kingdom 41$0.11

How much is wirecutter.com worth?

Website Value:
$700

Ad Experience Report ▼

Summary of the ad experience rating of a website for a specific platform.

Mobile summary

Root domain:
wirecutter.com
Ad filtering:
(Chrome is not filtering ads on your site.)
Off
Status:
(The status of the site that is reviewed for the Better Ads Standards.)
Not reviewed

Desktop summary

Root domain:
wirecutter.com
Ad filtering:
(Chrome is not filtering ads on your site.)
Off
Status:
(The status of the site that is reviewed for the Better Ads Standards.)
Not reviewed

Abusive Experience Report ▼

Summary of the abusive experience rating of a website.
Root domain:
wirecutter.com
Enforcement:
(Chrome is not preventing your site from opening new windows or tabs.)
Off
Status:
(The status of the site reviewed for the abusive experiences.)
Not reviewed

Where is wirecutter.com hosted? ▼

Wirecutter.com may be hosted in multiple data centers distributed in different locations around the world. This is probably just one of them.
Server IP:
44.193.31.124
ASN:
AS14618 
ISP:
Amazon.com, Inc. 
Server Location:
Ashburn
Virginia, VA
20149
United States, US
 

Other sites hosted on 44.193.31.124

There are no other sites hosted on this IP

How fast does wirecutter.com load? ▼

The average loading time of wirecutter.com is 174 ms. The Desktop speed index is 81 and mobile speed index is 33.
Average Load Time:
174 ms

Page Speed (Google PageSpeed Insights) - Desktop

81
0-49 50-89 90-100 i

Field Data

Over the last 30 days, the field data shows that this page has a FAST speed compared to other pages in the Chrome User Experience Report.We are showing the 90th percentile of FCP and the 95th percentile of FID.

First Contentful Paint (FCP)833ms 94% of loads for this page have a fast (<1.8s) First Contentful Paint (FCP) 94% 3% of loads for this page have an average (1.8s ~ 3s) First Contentful Paint (FCP) 3% 1% of loads for this page have a slow (>3s) First Contentful Paint (FCP) 1%
First Input Delay (FID)4ms 98% of loads for this page have a fast (<100ms) First Input Delay (FID) 98% 0% of loads for this page have an average (100ms ~ 300ms) First Input Delay (FID) 0% 0% of loads for this page have a slow (>300ms) First Input Delay (FID) 0%

Origin Data

All pages served from this origin have an FAST speed compared to other pages in the Chrome User Experience Report. over the last 30 days.To view suggestions tailored to each page, analyze individual page URLs.

First Contentful Paint (FCP)1.0s 90% of loads for this page have a fast (<1.8s) First Contentful Paint (FCP) 90% 6% of loads for this page have an average (1.8s ~ 3s) First Contentful Paint (FCP) 6% 3% of loads for this page have a slow (>3s) First Contentful Paint (FCP) 3%
First Input Delay (FID)5ms 94% of loads for this page have a fast (<100ms) First Input Delay (FID) 94% 2% of loads for this page have an average 100ms ~ 300ms) First Input Delay (FID) 2% 2% of loads for this page have a slow (>300ms) First Input Delay (FID) 2%

Lab Data

Timing budget  
Set a timing budget to help you keep an eye on the performance of your site. Performant sites load fast and respond to user input events quickly. Learn more about performance budgets
Performance budget  
Keep the quantity and size of network requests under the targets set by the provided performance budget. Learn more about performance budgets
Speed Index 1.3 s
Speed Index shows how quickly the contents of a page are visibly populated. Learn more about the Speed Index metric
Lazy load third-party resources with facades  
Some third-party embeds can be lazy loaded. Consider replacing them with a facade until they are required. Learn how to defer third-parties with a facade
Total Blocking Time 240 ms
Sum of all time periods between FCP and Time to Interactive, when task length exceeded 50ms, expressed in milliseconds. Learn more about the Total Blocking Time metric
Has a `<meta name="viewport">` tag with `width` or `initial-scale`  
A `<meta name="viewport">` not only optimizes your app for mobile screen sizes, but also prevents . a 300 millisecond delay to user input Learn more about using the viewport meta tag
Largest Contentful Paint 1.7 s
Largest Contentful Paint marks the time at which the largest text or image is painted. Learn more about the Largest Contentful Paint metric
Max Potential First Input Delay 180 ms
The maximum potential First Input Delay that your users could experience is the duration of the longest task. Learn more about the Maximum Potential First Input Delay metric
Time to Interactive 2.6 s
Time to Interactive is the amount of time it takes for the page to become fully interactive. Learn more about the Time to Interactive metric
First Meaningful Paint 1.3 s
First Meaningful Paint measures when the primary content of a page is visible. Learn more about the First Meaningful Paint metric
First Contentful Paint 1.3 s
First Contentful Paint marks the time at which the first text or image is painted. Learn more about the First Contentful Paint metric

Page Speed (Google PageSpeed Insights) - Mobile

33
0-49 50-89 90-100 i

Field Data

Over the last 30 days, the field data shows that this page has a FAST speed compared to other pages in the Chrome User Experience Report.We are showing the 90th percentile of FCP and the 95th percentile of FID.

First Contentful Paint (FCP)838ms 94% of loads for this page have a fast (<1.8s) First Contentful Paint (FCP) 95% 3% of loads for this page have an average (1.8s ~ 3s) First Contentful Paint (FCP) 3% 1% of loads for this page have a slow (>3s) First Contentful Paint (FCP) 1%
First Input Delay (FID)22ms 98% of loads for this page have a fast (<100ms) First Input Delay (FID) 98% 1% of loads for this page have an average (100ms ~ 300ms) First Input Delay (FID) 1% 0% of loads for this page have a slow (>300ms) First Input Delay (FID) 0%

Origin Data

All pages served from this origin have an AVERAGE speed compared to other pages in the Chrome User Experience Report. over the last 30 days.To view suggestions tailored to each page, analyze individual page URLs.

First Contentful Paint (FCP)1.4s 85% of loads for this page have a fast (<1.8s) First Contentful Paint (FCP) 85% 9% of loads for this page have an average (1.8s ~ 3s) First Contentful Paint (FCP) 9% 4% of loads for this page have a slow (>3s) First Contentful Paint (FCP) 4%
First Input Delay (FID)16ms 94% of loads for this page have a fast (<100ms) First Input Delay (FID) 94% 4% of loads for this page have an average 100ms ~ 300ms) First Input Delay (FID) 4% 1% of loads for this page have a slow (>300ms) First Input Delay (FID) 1%

Lab Data

Max Potential First Input Delay 980 ms
The maximum potential First Input Delay that your users could experience is the duration of the longest task. Learn more about the Maximum Potential First Input Delay metric
Lazy load third-party resources with facades  
Some third-party embeds can be lazy loaded. Consider replacing them with a facade until they are required. Learn how to defer third-parties with a facade
First Meaningful Paint 5.5 s
First Meaningful Paint measures when the primary content of a page is visible. Learn more about the First Meaningful Paint metric
Total Blocking Time 2,370 ms
Sum of all time periods between FCP and Time to Interactive, when task length exceeded 50ms, expressed in milliseconds. Learn more about the Total Blocking Time metric
Largest Contentful Paint 7.9 s
Largest Contentful Paint marks the time at which the largest text or image is painted. Learn more about the Largest Contentful Paint metric
Time to Interactive 11.3 s
Time to Interactive is the amount of time it takes for the page to become fully interactive. Learn more about the Time to Interactive metric
Performance budget  
Keep the quantity and size of network requests under the targets set by the provided performance budget. Learn more about performance budgets
Has a `<meta name="viewport">` tag with `width` or `initial-scale`  
A `<meta name="viewport">` not only optimizes your app for mobile screen sizes, but also prevents . a 300 millisecond delay to user input Learn more about using the viewport meta tag
Speed Index 5.8 s
Speed Index shows how quickly the contents of a page are visibly populated. Learn more about the Speed Index metric
Timing budget  
Set a timing budget to help you keep an eye on the performance of your site. Performant sites load fast and respond to user input events quickly. Learn more about performance budgets
First Contentful Paint 5.5 s
First Contentful Paint marks the time at which the first text or image is painted. Learn more about the First Contentful Paint metric

Does wirecutter.com use compression? ▼

Website compression is the process of reducing the size of website files, such as HTML, CSS, JavaScript, and image files, to improve website performance and load times. Compressing website files can significantly reduce the amount of data that needs to be transferred from the server to the user's browser, resulting in faster page load times and improved user experience. Files on wirecutter.com are reduced by 88%.
wirecutter.com use gzip compression.
Original size: 621.47 KB
Compressed size: 74.12 KB
File reduced by: 547.35 KB (88%)

Google Safe Browsing ▼

Google Safe Browsing is a service provided by Google that helps protect users from visiting websites that may contain malicious or harmful content, such as malware, phishing attempts, or deceptive software.
This site is not currently listed as suspicious

MyWot.com Reputation Ratings

MyWOT (short for "My Web of Trust") is a web-based reputation and rating service that provides users with information about the trustworthiness and safety of websites.
Status:
  UNKNOWN

SSL Checker - SSL Certificate Verify ▼

An SSL (Secure Sockets Layer) certificate is a digital certificate that establishes a secure encrypted connection between a web server and a user's web browser. It provides authentication and encryption, ensuring that data transmitted between the server and the browser remains private and protected. wirecutter.com supports HTTPS.
 wirecutter.com supports HTTPS
     
Verifying SSL Support. Please wait...
Common Name: nytimes.com
Organization:
Location:
Issuer: Thawte RSA CA 2018
Valid from: Mar 22 00:00:00 2023 GMT
Valid until: Apr 21 23:59:59 2024 GMT
Authority: CA:FALSE
Keysize: 2048 Bits
Common Name: Thawte RSA CA 2018
Organization: DigiCert Inc, OU = www.digicert.com
Location: US
Issuer: DigiCert Global Root CA
Valid from: Nov 6 12:23:52 2017 GMT
Valid until: Nov 6 12:23:52 2027 GMT
Authority: CA:TRUE
Keysize: 2048 Bits

Verify HTTP/2 Support ▼

HTTP/2 (Hypertext Transfer Protocol version 2) is a major revision of the HTTP protocol, which is the foundation of data communication on the World Wide Web. It was developed as an improvement over the previous HTTP/1.1 version to enhance web performance and efficiency.
 wirecutter.com supports HTTP/2
     
Verifying HTTP/2.0 Support. Please wait...

Http Header ▼

HTTP headers are extra portions of records despatched among a consumer (which include an internet browser) and a server at some stage in an HTTP request or response. They offer instructions, metadata, or manipulate parameters for the conversation among the consumer and server. 
server: awselb/2.0
date: Sun, 26 Nov 2023 12:40:27 GMT
content-type: text/html
content-length: 134
location: https://www.nytimes.com:443/wirecutter/

HTTP/2 200 
content-type: text/html; charset=utf-8
server: envoy
x-amzn-requestid: 5490cbd3-414d-4963-95a1-f9c66336cc8d
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etag: "9b5e5-22JwzeFbxinmL8J4aoLUWAG7GTU"
x-amzn-trace-id: Root=1-65633a11-29d838be27867bb56a1a9365;Sampled=0;lineage=19ff2764:0
access-control-allow-origin: *
content-encoding: gzip
x-nyt-wc-abtest: &.ver=15852.000&Wirecutter_RD_Algo_Recirc_1023=
x-envoy-upstream-service-time: 11
x-envoy-decorator-operation: siren.wirecutter.nyti.nyt.net:443/*
x-origin-time: 2023-11-26 12:29:36 UTC
accept-ranges: bytes
date: Sun, 26 Nov 2023 12:40:27 GMT
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vary: Accept-Encoding, Fastly-SSL
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x-nyt-app-webview: 0
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x-gdpr: 0
set-cookie: nyt-purr=cfhhcfhhhckfhdfsh; Expires=Mon, 25 Nov 2024 12:40:27 GMT; Path=/; Domain=.nytimes.com; SameSite=Lax; Secure
x-frame-options: DENY
set-cookie: datadome=0; Domain=.nytimes.com; Path=/; Expires=Thu, 01 Jan 1970 00:00:00 GMT; SameSite=Lax; Secure
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x-api-version: F-X
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content-security-policy: upgrade-insecure-requests; default-src data: 'unsafe-inline' 'unsafe-eval' https:; script-src data: 'unsafe-inline' 'unsafe-eval' https: blob:; style-src data: 'unsafe-inline' https:; img-src data: https: blob: android-webview-video-poster:; font-src data: https:; connect-src data: https: wss: blob:; media-src data: https: blob:; object-src https:; child-src https: data: blob:; form-action https:; report-uri https://csp.nytimes.com/report;
strict-transport-security: max-age=63072000; preload; includeSubdomains
x-nyt-edge-cache: HIT
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DNS Lookup ▼

DNS entries (Domain Name System) are a critical component of the Internet infrastructure. They act as directories that translate human-readable domain names (such as example.com) to machine-readable IP addresses. DNS records are stored on DNS servers and help forward internet traffic efficiently.
Type Ip Target/Txt TTL
TXT docusign=3f19de7c-0db8-42bf-acc8-973b69034faa 86400
TXT apple-domain-verification=HVsd7BVzSRmgiQe4 86400
TXT dropbox-domain-verification=qotzymlvhlm7 86400
TXT google-site-verification=Z2abds4q4iRePhbGltlZ-S1SPVJuNsUvxWWDU1zFJZc 86400
TXT ZOOM_verify_Fws7po3VgRo6Qe2KAKecNn 86400
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TXT google-site-verification=vFu5B7NTm4JOIApBW0TY3rDryY7GTbNzK_YPcToSXds 86400
TXT miro-verification=ee856857f05022ca58c04ab6f8e4014e564b3d6b 86400
TXT google-site-verification=SZc9tWIy0JjGnb0ifS3F4o3pqMI-pNxuSGDJnk_QkeQ 86400
TXT wiz-domain-verification=f58277d3dd68296f29aace3a12b746a054eee9f6c472f21673207cfcc1991081 86400
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TXT v=spf1 include:wirecutter.com._nspf.vali.email include:%{i}._ip.%{h}._ehlo.%{d}._spf.vali.email include:mail.zendesk.com ~all 86400
TXT onetrust-domain-verification=78bfd9fa55224d248e2d703a98147379 86400
MX aspmx3.googlemail.com 86400
MX alt1.aspmx.l.google.com 86400
MX aspmx2.googlemail.com 86400
MX alt2.aspmx.l.google.com 86400
MX aspmx.l.google.com 86400
SOA 900
Mname ns-1609.awsdns-09.co.uk
Rname awsdns-hostmaster.amazon.com
Serial Number 1
Refresh 7200
Retry 900
Expire 1209600
Minimum TTL 86400
A 34.237.156.226 51
A 44.193.31.124 51
A 52.6.67.170 51
NS ns-215.awsdns-26.com 172664
NS ns-805.awsdns-36.net 172664
NS ns-1144.awsdns-15.org 172664
NS ns-1609.awsdns-09.co.uk 172664

Whois Lookup ▼

Domain WHOIS is a public database that provides information about domain names, including registered owners, contact information, domain registrars, registration and expiration dates, name servers, and other relevant information. Domain registration for this website began on March 6, 1998 and will expire on March 5, 2024 if not renewed. This website is now assigned through the registrar Name.com, Inc.. The WHOIS data for this website's domain was last updated on February 11, 2023.
Domain Created:
1998-03-06
Domain Expires:
2024-03-05
Domain Updated:
2023-02-11
Domain Age:
26 years 1 months 28 days
Domain Registrar:
Name.com, Inc.
Domain Owner:
Domain Protection Services, Inc.
WhoIs:
 

Domain Name: WIRECUTTER.COM 
Registry Domain ID: 950210_DOMAIN_COM-VRSN 
Registrar WHOIS Server: whois.name.com 
Registrar URL: http://www.name.com 
Updated Date: 2023-02-11T17:11:20Z 
Creation Date: 1998-03-06T05:00:00Z 
Registrar Registration Expiration Date: 2024-03-05T05:00:00Z 
Registrar: Name.com, Inc. 
Registrar IANA ID: 625 
Reseller:  
Domain Status: clientTransferProhibited https://www.icann.org/epp#clientTransferProhibited 
Registry Registrant ID: Not Available From Registry 
Registrant Name: Redacted For Privacy 
Registrant Organization: Domain Protection Services, Inc. 
Registrant Street: PO Box 1769  
Registrant City: Denver 
Registrant State/Province: CO 
Registrant Postal Code: 80201 
Registrant Country: US 
Registrant Phone: +1.7208009072 
Registrant Fax: +1.7209758725 
Registrant Email: https://www.name.com/contact-domain-whois/wirecutter.com 
Registry Admin ID: Not Available From Registry 
Admin Name: Redacted For Privacy 
Admin Organization: Domain Protection Services, Inc. 
Admin Street: PO Box 1769  
Admin City: Denver 
Admin State/Province: CO 
Admin Postal Code: 80201 
Admin Country: US 
Admin Phone: +1.7208009072 
Admin Fax: +1.7209758725 
Admin Email: https://www.name.com/contact-domain-whois/wirecutter.com 
Registry Tech ID: Not Available From Registry 
Tech Name: Redacted For Privacy 
Tech Organization: Domain Protection Services, Inc. 
Tech Street: PO Box 1769  
Tech City: Denver 
Tech State/Province: CO 
Tech Postal Code: 80201 
Tech Country: US 
Tech Phone: +1.7208009072 
Tech Fax: +1.7209758725 
Tech Email: https://www.name.com/contact-domain-whois/wirecutter.com 
Name Server: ns-805.awsdns-36.net 
Name Server: ns-1144.awsdns-15.org 
Name Server: ns-1609.awsdns-09.co.uk 
Name Server: ns-215.awsdns-26.com 
DNSSEC: unSigned 
Registrar Abuse Contact Email: email 
Registrar Abuse Contact Phone: +1.7203101849 
URL of the ICANN WHOIS Data Problem Reporting System: http://wdprs.internic.net/
>>> Last update of WHOIS database: 2023-11-26T12:42:42Z