Lego.com - Shop.lego.com
Home | Official LEGO® Shop US
Domain Summary
What is the traffic rank for Shop.lego.com?
• Shop.lego.com ranks #2,594 globally on HypeStat.
What percent of global Internet users visit Shop.lego.com?
• 0.0301% of global Internet users visit Shop.lego.com
How many people visit Shop.lego.com each day?
• Shop.lego.com receives approximately 1.5M visitors and 6,128,539 page impressions per day.
Which countries does Shop.lego.com receive most of its visitors from?
• Shop.lego.com is mostly visited by people located in United States,Germany,United Kingdom.
How much Shop.lego.com can earn?
• Shop.lego.com should earn about $15,711.06/day from advertising revenue.
What is Shop.lego.com estimated value?
• Estimated value of Shop.lego.com is $17,135,753.60.
What IP addresses does Shop.lego.com resolve to?
• Shop.lego.com resolves to the IP addresses 23.15.241.89.
Where are Shop.lego.com servers located in?
• Shop.lego.com has servers located in Los Angeles, California, 90060, United States.
shop.lego.com Profile
Title:Home | Official LEGO® Shop US
Description:Explore the world of LEGO® through games, videos, products and more! Shop awesome LEGO® building toys and brick sets and find the perfect gift for your kid
Tags:
About:
Manufactures plastic toy building bricks and minifigures. Browse Duplo, Technic, themed sets, video games, robotics, merchandise, and tickets for Legoland. [official site]
Edit Site Info
What technologies does shop.lego.com use?
These are the technologies used at shop.lego.com. shop.lego.com has a total of 6 technologies installed in 4 different categories.shop.lego.com Traffic Analysis
Shop.lego.com is ranked #2,594 in the world. This website is viewed by an estimated 1.5M visitors daily, generating a total of 6.1M pageviews. This equates to about 45M monthly visitors.Daily Visitors1.5M
Monthly Visits45M
Pages per Visit n/a
Visit duration n/a
Bounce Rate n/a
Is this your site?Verify your site's metrics.
- Daily Unique Visitors:
- 1,483,908
- Monthly Visits:
- 44,962,412
- Pages per Visit:
- n/a
- Daily Pageviews:
- 6,128,539
- Avg. visit duration:
- n/a
- Bounce rate:
- n/a
- Global Reach:
- 0.0301%
- HypeRank:
- 2,594
- SEMrush Rank:
- 390
Visitors by country
- Country
- Users%
- United States 29.9%
- Germany 7.7%
- United Kingdom 6.5%
- Russian Federation 4.6%
- China 4.5%
Where do visitors go on shop.lego.com?
- Reach%Pageviews%PerUser
- lego.com
- 58.59%59.88%4.16
- shop.lego.com
- 42.95%22.48%2.13
- ideas.lego.com
- 6.23%5.38%3.5
- education.lego.com
- 5.21%3.75%2.9
- search2.lego.com
- 3.24%1.07%1.4
Last update was 815 days ago
This can take up to 60 seconds. Please wait...
This can take up to 60 seconds. Please wait...
*HypeStat.com is not promoting or affiliated with lego.com in any way. Only publicly available statistics data are displayed.
▼
SEMrush is a complete on line advertising and marketing platform that gives a extensive variety of gear and functions to help companies and entrepreneurs in enhancing their on line visibility and optimizing their virtual advertising and marketing strategies.- Domain:
- shop.lego.com
- Rank:
(Rank based on keywords, cost and organic traffic) - 390
- Organic Keywords:
(Number of keywords in top 20 Google SERP) - 315,402
- Organic Traffic:
(Number of visitors coming from top 20 search results) - 4,351,703
- Organic Cost:
((How much need to spend if get same number of visitors from Google Adwords) - $2,290,565.00
Revenue report ▼
Google.com would generate approximately $15.7K per day if the source of income were advertisements, which equates to an estimated monthly revenue of $471.3K and annual gross revenue of approximately $5.7M. Based on these figures, the site's net worth is estimated at around $17.1M.How much would shop.lego.com make?
- Daily Revenue:
- $15,711.06
- Monthly Revenue:
- $471,331.80
- Yearly Revenue:
- $5,734,536.90
Daily earning by country
- CountryPageviewsEarning
- Russian Federation 306,427$125.64
- Austria 61,285$123.80
- India 0$0.00
- Taiwan 0$0.00
- Turkey 0$0.00
Loss of money due to Adblock?
- Daily Revenue Loss:
- $2,293.02
- Monthly Revenue Loss:
- $68,790.71
- Yearly Revenue Loss:
- $836,953.58
- Daily Pageviews Blocked:
- 850,028
- Monthly Pageviews Blocked:
- 25,500,851
- Yearly Pageviews Blocked:
- 310,260,351
Daily revenue loss by country
- CountryBlockedLost Money
- Austria 15,934$32.19
- Russian Federation 18,386$7.54
- India 0$0.00
- Taiwan 0$0.00
- Turkey 0$0.00
How much is shop.lego.com worth?
- Website Value:
- $17.1M
Ad Experience Report ▼
Summary of the ad experience rating of a website for a specific platform.Mobile summary
- Root domain:
- lego.com
- Ad filtering:
(Chrome is not filtering ads on your site.) - Off
- Status:
(The status of the site that is reviewed for the Better Ads Standards.) - Not reviewed
Desktop summary
- Root domain:
- lego.com
- Ad filtering:
(Chrome is not filtering ads on your site.) - Off
- Status:
(The status of the site that is reviewed for the Better Ads Standards.) - Not reviewed
Abusive Experience Report ▼
Summary of the abusive experience rating of a website.- Root domain:
- lego.com
- Enforcement:
(Chrome is not preventing your site from opening new windows or tabs.) - Off
- Status:
(The status of the site reviewed for the abusive experiences.) - Not reviewed
Where is shop.lego.com hosted? ▼
Shop.lego.com may be hosted in multiple data centers distributed in different locations around the world. This is probably just one of them.- Server IP:
- 23.15.241.89
- ASN:
- AS20940
- ISP:
- Akamai International B.V.
- Server Location:
- Los Angeles
California, CA
90060
United States, US
Other sites hosted on 23.15.241.89
There are no other sites hosted on this IPHow fast does shop.lego.com load? ▼
The average loading time of shop.lego.com is 6993 ms. The Desktop speed index is 55 and mobile speed index is 99.- Average Load Time:
- 6993 ms
Page Speed (Google PageSpeed Insights) - Desktop
Field Data
Over the last 30 days, the field data shows that this page has a speed compared to other pages in the Chrome User Experience Report.We are showing the 90th percentile of FCP and the 95th percentile of FID.
Cumulative Layout Shift (CLS)0
Time To First Byte (TTFB)0
First Contentful Paint (FCP)0
First Input Delay (FID)0
Interaction To Next Paint (INP)0
Largest Contentful Paint (LCP)0
Origin Data
All pages served from this origin have an speed compared to other pages in the Chrome User Experience Report. over the last 30 days.To view suggestions tailored to each page, analyze individual page URLs.
Cumulative Layout Shift (CLS)0
Time To First Byte (TTFB)0
First Contentful Paint (FCP)0
First Input Delay (FID)0
Interaction To Next Paint (INP)0
Largest Contentful Paint (LCP)0
Lab Data
Page Speed (Google PageSpeed Insights) - Mobile
Field Data
Over the last 30 days, the field data shows that this page has a speed compared to other pages in the Chrome User Experience Report.We are showing the 90th percentile of FCP and the 95th percentile of FID.
Cumulative Layout Shift (CLS)0
Time To First Byte (TTFB)0
First Contentful Paint (FCP)0
First Input Delay (FID)0
Interactive To Next Paint (INP)0
Largest Contentful Paint (LCP)0
Origin Data
All pages served from this origin have an speed compared to other pages in the Chrome User Experience Report. over the last 30 days.To view suggestions tailored to each page, analyze individual page URLs.
Cumulative Layout Shift (CLS)0
Time To First Byte (TTFB)0
First Contentful Paint (FCP)0
First Input Delay (FID)0
Interactive To Next Paint (INP)0
Largest Contentful Paint (LCP)0
Lab Data
Does shop.lego.com use compression? ▼
Website compression is the process of reducing the size of website files, such as HTML, CSS, JavaScript, and image files, to improve website performance and load times. Compressing website files can significantly reduce the amount of data that needs to be transferred from the server to the user's browser, resulting in faster page load times and improved user experience. Files on shop.lego.com are reduced by 84%.
shop.lego.com use gzip compression.
Original size: 1.04 MB
Compressed size: 159.81 KB
File reduced by: 904.23 KB (84%)
Compressed size: 159.81 KB
File reduced by: 904.23 KB (84%)
Google Safe Browsing ▼
Google Safe Browsing is a service provided by Google that helps protect users from visiting websites that may contain malicious or harmful content, such as malware, phishing attempts, or deceptive software.
This site is not currently listed as suspicious
MyWot.com Reputation Ratings
MyWOT (short for "My Web of Trust") is a web-based reputation and rating service that provides users with information about the trustworthiness and safety of websites. shop.lego.com has 95 Safety Reputations.- Status:
- SAFE
- Safety Reputations:
- 95
- Safety Confidence:
- 55
- Child Safety Reputations:
- 95
- Child Safety Confidence:
- 51
SSL Checker - SSL Certificate Verify ▼
An SSL (Secure Sockets Layer) certificate is a digital certificate that establishes a secure encrypted connection between a web server and a user's web browser. It provides authentication and encryption, ensuring that data transmitted between the server and the browser remains private and protected. shop.lego.com supports HTTPS. shop.lego.com supports HTTPS
Verifying SSL Support. Please wait...
Common Name: www.lego.com
Organization: LEGO System A/S
Location: Billund, DK
Issuer: DigiCert TLS RSA SHA256 2020 CA1
Valid from: Jul 5 00:00:00 2023 GMT
Valid until: Jul 10 23:59:59 2024 GMT
Authority: CA:FALSE
Keysize:
Organization: LEGO System A/S
Location: Billund, DK
Issuer: DigiCert TLS RSA SHA256 2020 CA1
Valid from: Jul 5 00:00:00 2023 GMT
Valid until: Jul 10 23:59:59 2024 GMT
Authority: CA:FALSE
Keysize:
Common Name: DigiCert TLS RSA SHA256 2020 CA1
Organization: DigiCert Inc
Location: US
Issuer: DigiCert Global Root CA
Valid from: Apr 14 00:00:00 2021 GMT
Valid until: Apr 13 23:59:59 2031 GMT
Authority: CA:TRUE
Keysize: 2048 Bits
Organization: DigiCert Inc
Location: US
Issuer: DigiCert Global Root CA
Valid from: Apr 14 00:00:00 2021 GMT
Valid until: Apr 13 23:59:59 2031 GMT
Authority: CA:TRUE
Keysize: 2048 Bits
Verify HTTP/2 Support ▼
HTTP/2 (Hypertext Transfer Protocol version 2) is a major revision of the HTTP protocol, which is the foundation of data communication on the World Wide Web. It was developed as an improvement over the previous HTTP/1.1 version to enhance web performance and efficiency. shop.lego.com supports HTTP/2
Verifying HTTP/2.0 Support. Please wait...
Site Categories ▼
Website categories are used to classify websites based on their content or purpose. These categories provide a way to organize and filter websites, allowing users to find relevant information or ensure compliance with specific regulations or policies.- Construction/Lego
- Toys/Lego
- Toys/Lego
- Toys and Games/Blocks and Building Kits
- Jeux et jouets/Enfants
- Spielzeug/Lego
Http Header ▼
HTTP headers are extra portions of records despatched among a consumer (which include an internet browser) and a server at some stage in an HTTP request or response. They offer instructions, metadata, or manipulate parameters for the conversation among the consumer and server.server: awselb/2.0
content-type: application/octet-stream
content-length: 0
location: https://www.lego.com/
date: Thu, 17 Aug 2023 13:40:02 GMT
HTTP/2 302
content-type: text/plain;charset=UTF-8
x-frame-options: SAMEORIGIN
content-security-policy-report-only: default-src 'self' *.lego.com;font-src 'self' fonts.gstatic.com *.legocrm.my.salesforce.com *.lego.com;img-src 'self' *.lego.com data: *.bazaarvoice.com *.akamaihd.net connect.facebook.net www.facebook.com *.doubleclick.net bat.bing.com www.googletagmanager.com bam-cell.nr-data.net *.adyen.com maps.googleapis.com maps.gstatic.com www.paypalobjects.com *.force.com *.salesforce.com *.visualforce.com blob:;style-src 'self' *.lego.com lego.ugc.bazaarvoice.com *.adyen.com fonts.googleapis.com *.force.com *.salesforce.com *.salesforce-sites.com *.my.site.com 'unsafe-inline';media-src 'self' *.lego.com mpsnare.iesnare.com;connect-src 'self' *.lego.com bat.bing.com dpm.demdex.net track.webgains.com api.webgains.io lasteventf-tm.everesttech.net www.facebook.com adservice.google.com *.doubleclick.net bam-cell.nr-data.net services.postcodeanywhere.co.uk wss://mpsnare.iesnare.com mpsnare.iesnare.com www.sandbox.paypal.com www.paypal.com legopre-prod.egain.cloud ac.cnstrc.com *.force.com *.salesforce.com *.salesforceliveagent.com *.salesforce-sites.com *.salesforce-scrt.com *.bazaarvoice.com maps.googleapis.com *.decibelinsight.net *.decibel.com blob: *.s3.eu-central-1.amazonaws.com;script-src 'self' *.lego.com www.everestjs.net assets.adobedtm.com *.doubleclick.net www.googletagmanager.com www.googleadservices.com connect.facebook.net bat.bing.com track.webgains.com *.webgains.io analytics.analytics-egain.com js-agent.newrelic.com bam-cell.nr-data.net d3tdkvfstzj7gy.cloudfront.net maps-api-ssl.google.com maps.googleapis.com cnstrc.com *.iovation.com *.iesnare.com www.paypal.com *.adyen.com *.force.com *.salesforce.com *.salesforceliveagent.com *.salesforce-sites.com *.my.site.com collection.decibelinsight.net portal.decibel.com 'nonce-Fif0kY6Znd1WQa4gV5fOHr/yDMjsOUdIVcYQzhY1H90=';frame-src 'self' *.lego.com *.adyen.com google.com www.sandbox.paypal.com *.doubleclick.net tpc.googlesyndication.com *.salesforce.com *.force.com *.salesforce-sites.com *.salesforce-scrt.com *.my.site.com connect.facebook.net facebook.com;form-action 'self' *.force.com *.salesforce.com www.paypal.com connect.facebook.net;object-src 'none';base-uri 'self';report-uri https://lego.report-uri.com/r/t/csp/wizard
referrer-policy: strict-origin-when-cross-origin
surrogate-control: no-store
location: /en-us
content-encoding: gzip
expires: Thu, 17 Aug 2023 13:40:06 GMT
cache-control: max-age=0, no-cache, no-store
pragma: no-cache
date: Thu, 17 Aug 2023 13:40:06 GMT
vary: Accept-Encoding
set-cookie: locale=en-US; Domain=.lego.com; Path=/; Expires=Fri, 17 Nov 2023 13:40:06 GMT; Secure
set-cookie: country=US; Domain=.lego.com; Path=/; Expires=Fri, 17 Nov 2023 13:40:06 GMT; Secure
x-xss-protection: 1; mode=block
x-content-type-options: nosniff
strict-transport-security: max-age=31536000; includeSubDomains
HTTP/2 200
content-type: text/html; charset=utf-8
x-frame-options: SAMEORIGIN
content-security-policy-report-only: default-src 'self' *.lego.com;font-src 'self' fonts.gstatic.com *.legocrm.my.salesforce.com *.lego.com;img-src 'self' *.lego.com data: *.bazaarvoice.com *.akamaihd.net connect.facebook.net www.facebook.com *.doubleclick.net bat.bing.com www.googletagmanager.com bam-cell.nr-data.net *.adyen.com maps.googleapis.com maps.gstatic.com www.paypalobjects.com *.force.com *.salesforce.com *.visualforce.com blob:;style-src 'self' *.lego.com lego.ugc.bazaarvoice.com *.adyen.com fonts.googleapis.com *.force.com *.salesforce.com *.salesforce-sites.com *.my.site.com 'unsafe-inline';media-src 'self' *.lego.com mpsnare.iesnare.com;connect-src 'self' *.lego.com bat.bing.com dpm.demdex.net track.webgains.com api.webgains.io lasteventf-tm.everesttech.net www.facebook.com adservice.google.com *.doubleclick.net bam-cell.nr-data.net services.postcodeanywhere.co.uk wss://mpsnare.iesnare.com mpsnare.iesnare.com www.sandbox.paypal.com www.paypal.com legopre-prod.egain.cloud ac.cnstrc.com *.force.com *.salesforce.com *.salesforceliveagent.com *.salesforce-sites.com *.salesforce-scrt.com *.bazaarvoice.com maps.googleapis.com *.decibelinsight.net *.decibel.com blob: *.s3.eu-central-1.amazonaws.com;script-src 'self' *.lego.com www.everestjs.net assets.adobedtm.com *.doubleclick.net www.googletagmanager.com www.googleadservices.com connect.facebook.net bat.bing.com track.webgains.com *.webgains.io analytics.analytics-egain.com js-agent.newrelic.com bam-cell.nr-data.net d3tdkvfstzj7gy.cloudfront.net maps-api-ssl.google.com maps.googleapis.com cnstrc.com *.iovation.com *.iesnare.com www.paypal.com *.adyen.com *.force.com *.salesforce.com *.salesforceliveagent.com *.salesforce-sites.com *.my.site.com collection.decibelinsight.net portal.decibel.com 'nonce-ukiKvgcPGrexGucn07QhEdKnwG8PlI4ieV5OVdEX1+Q=';frame-src 'self' *.lego.com *.adyen.com google.com www.sandbox.paypal.com *.doubleclick.net tpc.googlesyndication.com *.salesforce.com *.force.com *.salesforce-sites.com *.salesforce-scrt.com *.my.site.com connect.facebook.net facebook.com;form-action 'self' *.force.com *.salesforce.com www.paypal.com connect.facebook.net;object-src 'none';base-uri 'self';report-uri https://lego.report-uri.com/r/t/csp/wizard
referrer-policy: strict-origin-when-cross-origin
surrogate-control: no-store
pragma: no-cache
content-encoding: gzip
content-length: 163646
cache-control: public, max-age=10
date: Thu, 17 Aug 2023 13:40:08 GMT
vary: Accept-Encoding
x-xss-protection: 1; mode=block
x-content-type-options: nosniff
strict-transport-security: max-age=31536000; includeSubDomains
DNS Lookup ▼
DNS entries (Domain Name System) are a critical component of the Internet infrastructure. They act as directories that translate human-readable domain names (such as example.com) to machine-readable IP addresses. DNS records are stored on DNS servers and help forward internet traffic efficiently.| Type | Ip | Target/Txt | TTL |
| HINFO | 3600 | ||
| NS | 3561 | ||
| NS | 3561 |
Whois Lookup ▼
Domain WHOIS is a public database that provides information about domain names, including registered owners, contact information, domain registrars, registration and expiration dates, name servers, and other relevant information. Domain registration for this website began on August 22, 1995 and will expire on November 10, 2025 if not renewed. This website is now assigned through the registrar . The WHOIS data for this website's domain was last updated on November 10, 2025.- Domain Created:
- 1995-08-22
- Domain Age:
- 30 years 2 months 19 days
- WhoIs:
whois lookup at whois.corporatedomains.com...Domain Name: lego.com Registry Domain ID: 2235706_DOMAIN_COM-VRSN Registrar WHOIS Server: whois.corporatedomains.com Registrar URL: www.cscprotectsbrands.com Updated Date: 2015-08-17T05:05:30Z Creation Date: 1995-08-22T04:00:00Z Registrar Registration Expiration Date: 2016-08-21T04:00:00Z Registrar: CSC CORPORATE DOMAINS, INC. Sponsoring Registrar IANA ID: 299 Registrar Abuse Contact Email:Registrar Abuse Contact Phone: +1.8887802723 Domain Status: serverTransferProhibited http://www.icann.org/epp#serverTransferProhibited Domain Status: serverDeleteProhibited http://www.icann.org/epp#serverDeleteProhibited Domain Status: clientTransferProhibited http://www.icann.org/epp#clientTransferProhibited Domain Status: serverUpdateProhibited http://www.icann.org/epp#serverUpdateProhibited Registry Registrant ID: Registrant Name: Domain Administrator Registrant Organization: LEGO Juris A/S Registrant Street: Koldingvej 2 Registrant City: Billund Registrant State/Province: . Registrant Postal Code: DK-7190 Registrant Country: DK Registrant Phone: +45.79506070 Registrant Phone Ext: Registrant Fax: +45.75338853 Registrant Fax Ext: Registrant Email:
Registry Admin ID: Admin Name: Domain Administrator Admin Organization: LEGO Juris A/S Admin Street: Koldingvej 2 Admin City: Billund Admin State/Province: . Admin Postal Code: DK-7190 Admin Country: DK Admin Phone: +45.79506070 Admin Phone Ext: Admin Fax: +45.75338853 Admin Fax Ext: Admin Email:
Registry Tech ID: Tech Name: CIT Domain Admin Tech Organization: LEGO System A/S Tech Street: Aastvej 1 Tech City: Billund Tech State/Province: Billund Tech Postal Code: 7190 Tech Country: DK Tech Phone: +45.79506070 Tech Phone Ext: Tech Fax: +45.75338853 Tech Fax Ext: Tech Email:
Name Server: sdns23.ultradns.com Name Server: sdns23.ultradns.net Name Server: sdns23.ultradns.org Name Server: sdns23.ultradns.biz DNSSEC: unsigned URL of the ICANN WHOIS Data Problem Reporting System: http://wdprs.internic.net/ >>> Last update of WHOIS database: 2015-08-17T05:05:30Z <<< Corporation Service Company(c) (CSC) The Trusted Partner of More than 50% of the 100 Best Global Brands. Contact us to learn more about our enterprise solutions for Global Domain Name Registration and Management, Trademark Research and Watching, Brand, Logo and Auction Monitoring, as well SSL Certificate Services and DNS Hosting. NOTICE: You are not authorized to access or query our WHOIS database through the use of high-volume, automated, electronic processes or for the purpose or purposes of using the data in any manner that violates these terms of use. The Data in the CSC WHOIS database is provided by CSC for information purposes only, and to assist persons in obtaining information about or related to a domain name registration record. CSC does not guarantee its accuracy. By submitting a WHOIS query, you agree to abide by the following terms of use: you agree that you may use this Data only for lawful purposes and that under no circumstances will you use this Data to: (1) allow, enable, or otherwise support the transmission of mass unsolicited, commercial advertising or solicitations via direct mail, e-mail, telephone, or facsimile; or (2) enable high volume, automated, electronic processes that apply to CSC (or its computer systems). CSC reserves the right to terminate your access to the WHOIS database in its sole discretion for any violations by you of these terms of use. CSC reserves the right to modify these terms at any time. Register your domain name at http://www.cscglobal.com For more information on Whois status codes, please visit https://www.icann.org/resources/pages/epp-status-codes-2014-06-16-enwhois lookup at whois.crsnic.net...Whois Server Version 2.0 Domain names in the .com and .net domains can now be registered with many different competing registrars. Go to http://www.internic.net for detailed information. Domain Name: LEGO.COM Registrar: CSC CORPORATE DOMAINS, INC. Sponsoring Registrar IANA ID: 299 Whois Server: whois.corporatedomains.com Referral URL: http://www.cscglobal.com/global/web/csc/digital-brand-services Name Server: SDNS23.ULTRADNS.BIZ Name Server: SDNS23.ULTRADNS.COM Name Server: SDNS23.ULTRADNS.NET Name Server: SDNS23.ULTRADNS.ORG Status: clientTransferProhibited http://www.icann.org/epp#clientTransferProhibited Status: serverDeleteProhibited http://www.icann.org/epp#serverDeleteProhibited Status: serverTransferProhibited http://www.icann.org/epp#serverTransferProhibited Status: serverUpdateProhibited http://www.icann.org/epp#serverUpdateProhibited Updated Date: 22-aug-2015 Creation Date: 22-aug-1995 Expiration Date: 21-aug-2016 >>> Last update of whois database: Mon, 09 Nov 2015 22:32:45 GMT <<<