pureblonde.com.au Pureblonde.com.au

   
Pure Blonde

Domain Summary

What is the traffic rank for Pureblonde.com.au?

• Pureblonde.com.au ranks #8,176,082 globally on HypeStat.

What percent of global Internet users visit Pureblonde.com.au?

• 1.1E-6% of global Internet users visit Pureblonde.com.au

How many people visit Pureblonde.com.au each day?

• Pureblonde.com.au receives approximately 54 visitors and 88 page impressions per day.

Which countries does Pureblonde.com.au receive most of its visitors from?

• Pureblonde.com.au is mostly visited by people located in Australia.

How much Pureblonde.com.au can earn?

• Pureblonde.com.au should earn about $0.43/day from advertising revenue.

What is Pureblonde.com.au estimated value?

• Estimated value of Pureblonde.com.au is $398.06.

What IP addresses does Pureblonde.com.au resolve to?

• Pureblonde.com.au resolves to the IP addresses 13.77.50.112.

Where are Pureblonde.com.au servers located in?

• Pureblonde.com.au has servers located in Melbourne, Victoria, 3001, Australia.

pureblonde.com.au Profile

Title:Pure Blonde Description:From a place purer than yours.
Category:Food and Drink / Beverages
Edit Site Info

What technologies does pureblonde.com.au use?

These are the technologies used at pureblonde.com.au. pureblonde.com.au has a total of 12 technologies installed in 10 different categories.
PaaS
Azure Azure
Miscellaneous
Azure Edge Network Azure Edge Network
Open Graph Open Graph
webpack webpack
Tag Managers
Google Tag Manager Google Tag Manager
Security
HSTS HSTS
Web Servers
IIS IIS
Next.js Next.js
Web Frameworks
Next.js Next.js
Performance
Priority Hints Priority Hints
Operating Systems
Windows Server Windows Server
JavaScript Frameworks
React React
Programming Languages
Node.js Node.js

pureblonde.com.au Traffic Analysis

Pureblonde.com.au is ranked #8,176,082 in the world. This website is viewed by an estimated 54 visitors daily, generating a total of 88 pageviews. This equates to about 1.6K monthly visitors. Pureblonde.com.au traffic has decreased by 90.89% compared to last month.
Daily Visitors54
95.17%
Monthly Visits1.6K
90.89%
Pages per Visit1.65
Visit duration00:34
97.25%
Bounce Rate36.34%
Is this your site?Verify your site's metrics.
Daily Unique Visitors:
54
Monthly Visits:
1,636
Pages per Visit:
1.65
Daily Pageviews:
88
Avg. visit duration:
00:34
Bounce rate:
36.34%
Global Reach:
1.1E-6%
Monthly Visits (SEMrush):
132
Monthly Unique Visitors (SEMrush):
70
Monthly Visits (SimilarWeb):
1,590
HypeRank:
8,176,082
SEMrush Rank:
5,757,726
SimilarWeb Rank:
8,176,082
*All traffic values are estimates only.

Traffic sources

Direct:
0%
Referral:
0%
Search:
100.00%
Social:
0%
Paid:
0%

Desktop vs Mobile

Desktop:
100.00%
Mobile:
0%

Total Visits Last 3 Months

4.1K
SEP
18K
OCT
1.6K
NOV

Visitors by country

Country
Users%
 
Australia 100.00%

Which sites are competitors to pureblonde.com.au?

Websites similar to pureblonde.com.au are sites similar on user interests and browsing behavior. Users can discover new websites that are similar to the ones they already enjoy or find useful.
Last update was 208 days ago
     
This can take up to 60 seconds. Please wait...

*HypeStat.com is not promoting or affiliated with pureblonde.com.au in any way. Only publicly available statistics data are displayed.

  ▼

SEMrush is a complete on line advertising and marketing platform that gives a extensive variety of gear and functions to help companies and entrepreneurs in enhancing their on line visibility and optimizing their virtual advertising and marketing strategies.
SemRushSemRush
Domain:
  pureblonde.com.au
Rank:
(Rank based on keywords, cost and organic traffic)
  5,757,726
Organic Keywords:
(Number of keywords in top 20 Google SERP)
  11
Organic Traffic:
(Number of visitors coming from top 20 search results)
  32
Organic Cost:
((How much need to spend if get same number of visitors from Google Adwords)
  $0.00
Full SEMrush Report >>

Revenue report ▼

Google.com would generate approximately $0.4 per day if the source of income were advertisements, which equates to an estimated monthly revenue of $12.9 and annual gross revenue of approximately $157. Based on these figures, the site's net worth is estimated at around $398.1.

How much would pureblonde.com.au make?

Daily Revenue:
$0.43
Monthly Revenue:
$12.90
Yearly Revenue:
$156.95
*All earnings values are estimates only.

Daily earning by country

 
CountryPageviewsEarning
 
Australia 88$0.42

Loss of money due to Adblock?

Daily Revenue Loss:
$0.08
Monthly Revenue Loss:
$2.54
Yearly Revenue Loss:
$30.96
Daily Pageviews Blocked:
18
Monthly Pageviews Blocked:
528
Yearly Pageviews Blocked:
6,424

Daily revenue loss by country

 
CountryBlockedLost Money
 
Australia 18$0.08

How much is pureblonde.com.au worth?

Website Value:
$398.1

Ad Experience Report ▼

Summary of the ad experience rating of a website for a specific platform.

Mobile summary

Root domain:
pureblonde.com.au
Ad filtering:
(Chrome is not filtering ads on your site.)
Off
Status:
(The status of the site that is reviewed for the Better Ads Standards.)
Not reviewed

Desktop summary

Root domain:
pureblonde.com.au
Ad filtering:
(Chrome is not filtering ads on your site.)
Off
Status:
(The status of the site that is reviewed for the Better Ads Standards.)
Not reviewed

Abusive Experience Report ▼

Summary of the abusive experience rating of a website.
Root domain:
pureblonde.com.au
Enforcement:
(Chrome is not preventing your site from opening new windows or tabs.)
Off
Status:
(The status of the site reviewed for the abusive experiences.)
Not reviewed

Where is pureblonde.com.au hosted? ▼

Pureblonde.com.au may be hosted in multiple data centers distributed in different locations around the world. This is probably just one of them.
Server IP:
13.77.50.112
ASN:
AS8075 
ISP:
Microsoft Corporation 
Server Location:
Melbourne
Victoria, VIC
3001
Australia, AU
 

Other sites hosted on 13.77.50.112

How fast does pureblonde.com.au load? ▼

The average loading time of pureblonde.com.au is 892 ms. The Desktop speed index is 94 and mobile speed index is 84.
Average Load Time:
892 ms

Page Speed (Google PageSpeed Insights) - Desktop

94
0-49 50-89 90-100 i

Field Data

Over the last 30 days, the field data shows that this page has a speed compared to other pages in the Chrome User Experience Report.We are showing the 90th percentile of FCP and the 95th percentile of FID.

Cumulative Layout Shift (CLS)0 0% of loads for this page have a fast (<0s) Cumulative Layout Shift (CLS) 0% 0% of loads for this page have an average (0s ~ 0s) Cumulative Layout Shift (CLS) 0% 0% of loads for this page have a slow (>0s) Cumulative Layout Shift (CLS) 0%
Time To First Byte (TTFB)0 0% of loads for this page have a fast (<0s) Time To First Byte (TTFB) 0% 0% of loads for this page have an average (0s ~ 0s) Time To First Byte (TTFB) 0% 0% of loads for this page have a slow (>0s) Time To First Byte (TTFB) 0%
First Contentful Paint (FCP)0 0% of loads for this page have a fast (<0s) First Contentful Paint (FCP) 0% 0% of loads for this page have an average (0s ~ 0s) First Contentful Paint (FCP) 0% 0% of loads for this page have a slow (>0s) First Contentful Paint (FCP) 0%
First Input Delay (FID)0 0% of loads for this page have a fast (<0ms) First Input Delay (FID) 0% 0% of loads for this page have an average (0ms ~ 0ms) First Input Delay (FID) 0% 0% of loads for this page have a slow (>0ms) First Input Delay (FID) 0%
Interaction To Next Paint (INP)0 0% of loads for this page have a fast (<0ms) Interaction To Next Paint (INP) 0% 0% of loads for this page have an average (0ms ~ 0ms) Interaction To Next Paint (INP) 0% 0% of loads for this page have a slow (>0ms) Interaction To Next Paint (INP) 0%
Largest Contentful Paint (LCP)0 0% of loads for this page have a fast (<0ms) Largest Contentful Paint (LCP) 0% 0% of loads for this page have an average (0ms ~ 0ms) Largest Contentful Paint (LCP) 0% 0% of loads for this page have a slow (>0ms) Largest Contentful Paint (LCP) 0%

Origin Data

All pages served from this origin have an speed compared to other pages in the Chrome User Experience Report. over the last 30 days.To view suggestions tailored to each page, analyze individual page URLs.

Cumulative Layout Shift (CLS)0 0% of loads for this page have a fast (<0s) Cumulative Layout Shift (CLS) 0% 0% of loads for this page have an average (0s ~ 0s) Cumulative Layout Shift (CLS) 0% 0% of loads for this page have a slow (>0s) Cumulative Layout Shift (CLS) 0%
Time To First Byte (TTFB)0 0% of loads for this page have a fast (<0s) Time To First Byte (TTFB) 0% 0% of loads for this page have an average (0s ~ 0s) Time To First Byte (TTFB) 0% 0% of loads for this page have a slow (>0s) Time To First Byte (TTFB) 0%
First Contentful Paint (FCP)0 0% of loads for this page have a fast (<0s) First Contentful Paint (FCP) 0% 0% of loads for this page have an average (0s ~ 0s) First Contentful Paint (FCP) 0% 0% of loads for this page have a slow (>0s) First Contentful Paint (FCP) 0%
First Input Delay (FID)0 0% of loads for this page have a fast (<0ms) First Input Delay (FID) 0% 0% of loads for this page have an average 0ms ~ 0ms) First Input Delay (FID) 0% 0% of loads for this page have a slow (>0ms) First Input Delay (FID) 0%
Interaction To Next Paint (INP)0 0% of loads for this page have a fast (<0ms) Interaction To Next Paint (INP) 0% 0% of loads for this page have an average (0ms ~ 0ms) Interaction To Next Paint (INP) 0% 0% of loads for this page have a slow (>0ms) Interaction To Next Paint (INP) 0%
Largest Contentful Paint (LCP)0 0% of loads for this page have a fast (<0ms) Largest Contentful Paint (LCP) 0% 0% of loads for this page have an average (0ms ~ 0ms) Largest Contentful Paint (LCP) 0% 0% of loads for this page have a slow (>0ms) Largest Contentful Paint (LCP) 0%

Lab Data

First Contentful Paint 0.3 s
First Contentful Paint marks the time at which the first text or image is painted. Learn more about the First Contentful Paint metric
Speed Index 1.8 s
Speed Index shows how quickly the contents of a page are visibly populated. Learn more about the Speed Index metric
Largest Contentful Paint 1.2 s
Largest Contentful Paint marks the time at which the largest text or image is painted. Learn more about the Largest Contentful Paint metric
Total Blocking Time 70 ms
Sum of all time periods between FCP and Time to Interactive, when task length exceeded 50ms, expressed in milliseconds. Learn more about the Total Blocking Time metric
Max Potential First Input Delay 120 ms
The maximum potential First Input Delay that your users could experience is the duration of the longest task. Learn more about the Maximum Potential First Input Delay metric
Time to Interactive 1.8 s
Time to Interactive is the amount of time it takes for the page to become fully interactive. Learn more about the Time to Interactive metric
First Meaningful Paint  
First Meaningful Paint measures when the primary content of a page is visible. Learn more about the First Meaningful Paint metric
Lazy load third-party resources with facades  
Some third-party embeds can be lazy loaded. Consider replacing them with a facade until they are required. Learn how to defer third-parties with a facade

Page Speed (Google PageSpeed Insights) - Mobile

84
0-49 50-89 90-100 i

Field Data

Over the last 30 days, the field data shows that this page has a speed compared to other pages in the Chrome User Experience Report.We are showing the 90th percentile of FCP and the 95th percentile of FID.

Cumulative Layout Shift (CLS)0 0% of loads for this page have a fast (<0s) Cumulative Layout Shift (CLS) 0% 0% of loads for this page have an average (0s ~ 0s) Cumulative Layout Shift (CLS) 0% 0% of loads for this page have a slow (>0s) Cumulative Layout Shift (CLS) 0%
Time To First Byte (TTFB)0 0% of loads for this page have a fast (<0s) Time To First Byte (TTFB) 0% 0% of loads for this page have an average (0s ~ 0s) Time To First Byte (TTFB) 0% 0% of loads for this page have a slow (>0s) Time To First Byte (TTFB) 0%
First Contentful Paint (FCP)0 0% of loads for this page have a fast (<0s) First Contentful Paint (FCP) 0% 0% of loads for this page have an average (0s ~ 0s) First Contentful Paint (FCP) 0% 0% of loads for this page have a slow (>0s) First Contentful Paint (FCP) 0%
First Input Delay (FID)0 0% of loads for this page have a fast (<0ms) First Input Delay (FID) 0% 0% of loads for this page have an average (0ms ~ 0ms) First Input Delay (FID) 0% 0% of loads for this page have a slow (>0ms) First Input Delay (FID) 0%
Interactive To Next Paint (INP)0 0% of loads for this page have a fast (<0s) Interactive To Next Paint (INP) 0% 0% of loads for this page have an average (0s ~ 0s) Interactive To Next Paint (INP) 0% 0% of loads for this page have a slow (>0s) Interactive To Next Paint (INP) 0%
Largest Contentful Paint (LCP)0 0% of loads for this page have a fast (<0s) Largest Contentful Paint (LCP) 0% 0% of loads for this page have an average (0s ~ 0s) Largest Contentful Paint (LCP) 0% 0% of loads for this page have a slow (>0s) Largest Contentful Paint (LCP) 0%

Origin Data

All pages served from this origin have an speed compared to other pages in the Chrome User Experience Report. over the last 30 days.To view suggestions tailored to each page, analyze individual page URLs.

Cumulative Layout Shift (CLS)0 0% of loads for this page have a fast (<0s) Cumulative Layout Shift (CLS) 0% 0% of loads for this page have an average (0s ~ 0s) Cumulative Layout Shift (CLS) 0% 0% of loads for this page have a slow (>0s) Cumulative Layout Shift (CLS) 0%
Time To First Byte (TTFB)0 0% of loads for this page have a fast (<0s) Time To First Byte (TTFB) 0% 0% of loads for this page have an average (0s ~ 0s) Time To First Byte (TTFB) 0% 0% of loads for this page have a slow (>0s) Time To First Byte (TTFB) 0%
First Contentful Paint (FCP)0 0% of loads for this page have a fast (<0s) First Contentful Paint (FCP) 0% 0% of loads for this page have an average (0s ~ 0s) First Contentful Paint (FCP) 0% 0% of loads for this page have a slow (>0s) First Contentful Paint (FCP) 0%
First Input Delay (FID)0 0% of loads for this page have a fast (<0ms) First Input Delay (FID) 0% 0% of loads for this page have an average 0ms ~ 0ms) First Input Delay (FID) 0% 0% of loads for this page have a slow (>0ms) First Input Delay (FID) 0%
Interactive To Next Paint (INP)0 0% of loads for this page have a fast (<0s) Interactive To Next Paint (INP) 0% 0% of loads for this page have an average (0s ~ 0s) Interactive To Next Paint (INP) 0% 0% of loads for this page have a slow (>0s) Interactive To Next Paint (INP) 0%
Largest Contentful Paint (LCP)0 0% of loads for this page have a fast (<0s)Largest Contentful Paint (LCP) 0% 0% of loads for this page have an average (0s ~ 0s)Largest Contentful Paint (LCP) 0% 0% of loads for this page have a slow (>0s)Largest Contentful Paint (LCP) 0%

Lab Data

First Meaningful Paint  
First Meaningful Paint measures when the primary content of a page is visible. Learn more about the First Meaningful Paint metric
Time to Interactive 7.4 s
Time to Interactive is the amount of time it takes for the page to become fully interactive. Learn more about the Time to Interactive metric
First Contentful Paint 0.9 s
First Contentful Paint marks the time at which the first text or image is painted. Learn more about the First Contentful Paint metric
Largest Contentful Paint 4.0 s
Largest Contentful Paint marks the time at which the largest text or image is painted. Learn more about the Largest Contentful Paint metric
Total Blocking Time 50 ms
Sum of all time periods between FCP and Time to Interactive, when task length exceeded 50ms, expressed in milliseconds. Learn more about the Total Blocking Time metric
Max Potential First Input Delay 90 ms
The maximum potential First Input Delay that your users could experience is the duration of the longest task. Learn more about the Maximum Potential First Input Delay metric
Lazy load third-party resources with facades  
Some third-party embeds can be lazy loaded. Consider replacing them with a facade until they are required. Learn how to defer third-parties with a facade
Speed Index 5.0 s
Speed Index shows how quickly the contents of a page are visibly populated. Learn more about the Speed Index metric

Does pureblonde.com.au use compression? ▼

Website compression is the process of reducing the size of website files, such as HTML, CSS, JavaScript, and image files, to improve website performance and load times. Compressing website files can significantly reduce the amount of data that needs to be transferred from the server to the user's browser, resulting in faster page load times and improved user experience. Files on pureblonde.com.au are reduced by 72%.
pureblonde.com.au use gzip compression.
Original size: 19.76 KB
Compressed size: 5.46 KB
File reduced by: 14.3 KB (72%)

Google Safe Browsing ▼

Google Safe Browsing is a service provided by Google that helps protect users from visiting websites that may contain malicious or harmful content, such as malware, phishing attempts, or deceptive software.
This site is not currently listed as suspicious

MyWot.com Reputation Ratings

MyWOT (short for "My Web of Trust") is a web-based reputation and rating service that provides users with information about the trustworthiness and safety of websites. pureblonde.com.au has 60 Safety Reputations.
Status:
  SAFE
Safety Reputations:
  60
Safety Confidence:
  2

SSL Checker - SSL Certificate Verify ▼

An SSL (Secure Sockets Layer) certificate is a digital certificate that establishes a secure encrypted connection between a web server and a user's web browser. It provides authentication and encryption, ensuring that data transmitted between the server and the browser remains private and protected. pureblonde.com.au supports HTTPS.
 pureblonde.com.au supports HTTPS
     
Verifying SSL Support. Please wait...
Common Name: pureblonde.com.au
Organization:
Location:
Issuer: GeoTrust Global TLS RSA4096 SHA256 2022 CA1
Valid from: Oct 9 00:00:00 2024 GMT
Valid until: Apr 9 23:59:59 2025 GMT
Authority: CA:FALSE
Keysize: 2048 Bits
Common Name: GeoTrust Global TLS RSA4096 SHA256 2022 CA1
Organization: "DigiCert, Inc."
Location: US
Issuer: DigiCert Global Root CA
Valid from: May 4 00:00:00 2022 GMT
Valid until: Nov 9 23:59:59 2031 GMT
Authority: CA:TRUE
Keysize: 4096 Bits

Verify HTTP/2 Support ▼

HTTP/2 (Hypertext Transfer Protocol version 2) is a major revision of the HTTP protocol, which is the foundation of data communication on the World Wide Web. It was developed as an improvement over the previous HTTP/1.1 version to enhance web performance and efficiency.
 pureblonde.com.au supports HTTP/2
     
Verifying HTTP/2.0 Support. Please wait...

Http Header ▼

HTTP headers are extra portions of records despatched among a consumer (which include an internet browser) and a server at some stage in an HTTP request or response. They offer instructions, metadata, or manipulate parameters for the conversation among the consumer and server. 
content-type: text/html; charset=utf-8
date: Sat, 28 Dec 2024 16:02:36 GMT
server: Microsoft-IIS/10.0
cache-control: private, no-cache, no-store, max-age=0, must-revalidate
content-encoding: gzip
set-cookie: ARRAffinity=9059b8e86661d00293b465f28644d0f243a668e80c1a2c8fa080d776a84caa32;Path=/;HttpOnly;Secure;Domain=pureblonde.com.au
set-cookie: ARRAffinitySameSite=9059b8e86661d00293b465f28644d0f243a668e80c1a2c8fa080d776a84caa32;Path=/;HttpOnly;SameSite=None;Secure;Domain=pureblonde.com.au
vary: RSC, Next-Router-State-Tree, Next-Router-Prefetch, Next-Url, Accept-Encoding
strict-transport-security: max-age=31536000; includeSubDomains
request-context: appId=cid-v1:
x-dns-prefetch-control: off
x-download-options: noopen
x-content-type-options: nosniff
x-permitted-cross-domain-policies: none
referrer-policy: no-referrer
x-frame-options: SAMEORIGIN
x-xss-protection: 0
content-security-policy: default-src pureblonde.com.au;script-src *.azurewebsites.net *.pureblonde.com.au pureblonde.com.au cdn.jsdelivr.net sc-static.net tr.snapchat.com blob: 'unsafe-inline' www.googletagmanager.com www.google-analytics.com www.google.com www.gstatic.com static.hotjar.com script.hotjar.com *.krxd.net  *.cloudfront.net cub947.activehosted.com connect.facebook.net cub-common-components.azureedge.net tag.lexer.io js.adsrvr.org;prefetch-src *.azurewebsites.net *.pureblonde.com.au pureblonde.com.au;style-src *.azurewebsites.net 'unsafe-inline' *.pureblonde.com.au pureblonde.com.au *.typekit.net;font-src *.azurewebsites.net data: *.pureblonde.com.au pureblonde.com.au fonts.gstatic.com *.typekit.net;media-src *.blob.core.windows.net *.pureblonde.com.au pureblonde.com.au chvodkacruiser.azureedge.net *.azurewebsites.net blob: *.streaming.media.azure.net *.cdninstagram.com;img-src *.azurewebsites.net *.pureblonde.com.au pureblonde.com.au www.google-analytics.com www.googletagmanager.com www.google.com www.google.com.au www.facebook.com *.krxd.net data: cdn.shopify.com img.youtube.com *.pureblonde.com.au *.cdninstagram.com fonts.gstatic.com;connect-src *.pureblonde.com.au *.azurewebsites.net www.google-analytics.com analytics.google.com *.hotjar.com wss://*.hotjar.com *.hotjar.io/ www.google.com www.gstatic.com *.doubleclick.net pureblonde.com.au dc.services.visualstudio.com vodka-cruiser.myshopify.com cub-common-api-management.azure-api.net api-1house.azure-api.net track.lexer.io *.streaming.media.azure.net *.applicationinsights.azure.com tr.snapchat.com www.asahi.com.au *.cub.com.au api.mapbox.com *.tiles.mapbox.com events.mapbox.com;frame-src vars.hotjar.com *.pureblonde.com.au www.google.com *.krxd.net pureblonde.com.au www.youtube.com tr.snapchat.com;base-uri 'self';form-action 'self';frame-ancestors 'self';object-src 'none';script-src-attr 'none';upgrade-insecure-requests
x-powered-by: Next.js
x-powered-by: ASP.NET

DNS Lookup ▼

DNS entries (Domain Name System) are a critical component of the Internet infrastructure. They act as directories that translate human-readable domain names (such as example.com) to machine-readable IP addresses. DNS records are stored on DNS servers and help forward internet traffic efficiently.
Type Ip Target/Txt TTL
A 13.77.50.112 3545
NS udns1.cscdns.net 3545
NS udns2.cscdns.uk 3545
HINFO 3600

Whois Lookup ▼

Domain WHOIS is a public database that provides information about domain names, including registered owners, contact information, domain registrars, registration and expiration dates, name servers, and other relevant information.
Domain Updated:
2024-12-01
Domain Registrar:
Corporation Service Company (Aust) Pty Ltd
Domain Owner:
CUB PTY LTD
WhoIs:
 

Domain Name: pureblonde.com.au
Registry Domain ID: a41940382d664ffca29e45fd7a36f348-AU
Registrar WHOIS Server: whois.auda.org.au
Registrar URL: https://www.cscdigitalbrand.services
Last Modified: 2024-12-01T00:01:07Z
Registrar Name: Corporation Service Company (Aust) Pty Ltd
Registrar Abuse Contact Email: email
Registrar Abuse Contact Phone: +1.8887802723
Reseller Name: 
Status: ok https://identitydigital.au/get-au/whois-status-codes#ok
Registrant Contact ID: a2a1f16d77374ad7831452a1793ef23d-AU
Registrant Contact Name: Domain Names Manager
Tech Contact ID: e39c1b6986c7407dbbb36ae09e094f16-AU
Tech Contact Name: Domain Names Manager
Name Server: udns2.cscdns.uk
Name Server: udns1.cscdns.net
DNSSEC: unsigned
Registrant: CUB PTY LTD
Registrant ID: ACN 004056106
Eligibility Type: Company
>>> Last update of WHOIS database: 2024-12-28T16:03:28Z