highlanderadventure.com Highlanderadventure.com

   
HIGHLANDER - Adventure of a Lifetime

Domain Summary

What is the traffic rank for Highlanderadventure.com?

• Highlanderadventure.com ranks #1,692,136 globally on HypeStat.

What percent of global Internet users visit Highlanderadventure.com?

2.45E-5% of global Internet users visit Highlanderadventure.com

How many people visit Highlanderadventure.com each day?

• Highlanderadventure.com receives approximately 1.2K visitors and 6,312 page impressions per day.

Which countries does Highlanderadventure.com receive most of its visitors from?

• Highlanderadventure.com is mostly visited by people located in United States,Croatia,Paraguay.

How much Highlanderadventure.com can earn?

• Highlanderadventure.com should earn about $21.97/day from advertising revenue.

What is Highlanderadventure.com estimated value?

• Estimated value of Highlanderadventure.com is $21,629.27.

What IP addresses does Highlanderadventure.com resolve to?

• Highlanderadventure.com resolves to the IP addresses 76.76.21.21.

Where are Highlanderadventure.com servers located in?

• Highlanderadventure.com has servers located in Walnut, California, 91789, United States.

highlanderadventure.com Profile

Title:HIGHLANDER - Adventure of a Lifetime Description:HIGHLANDER takes you to the most iconic hiking trails through series of worldwide hiking events from and for the true mountaineers.
About: Highlanderadventure.com is a platform dedicated to promoting outdoor adventures and events, particularly for those passionate about hiking, trekking, and nature exploration. It offers detailed information on various Highlander events, which are multi-day hiking experiences set in some of the world's most stunning natural landscapes. Participants can register for these events through the website, where they can also find essential details about routes, gear requirements, and preparation tips. The site emphasizes a sense of community and personal challenge, aiming to inspire individuals to connect with nature, push their boundaries, and share memorable moments with like-minded adventurers.
*This text is generated by artificial intelligence and may not be accurate. Edit Site Info

What technologies does highlanderadventure.com use?

These are the technologies used at highlanderadventure.com. highlanderadventure.com has a total of 8 technologies installed in 7 different categories.

highlanderadventure.com Traffic Analysis

Highlanderadventure.com is ranked #1,692,136 in the world. This website is viewed by an estimated 1.2K visitors daily, generating a total of 6.3K pageviews. This equates to about 36.5K monthly visitors. Highlanderadventure.com traffic has increased by 46.65% compared to last month.
Daily Visitors1.2K
0.45%
Monthly Visits36.5K
46.65%
Pages per Visit5.23
3.49%
Visit duration03:45
6.51%
Bounce Rate29.09%
42.32%
Is this your site?Verify your site's metrics.
Daily Unique Visitors:
1,206
Monthly Visits:
36,542
Pages per Visit:
5.23
Daily Pageviews:
6,312
Avg. visit duration:
03:45
Bounce rate:
29.09%
Global Reach:
2.45E-5%
Monthly Visits (SEMrush):
17,982
Monthly Unique Visitors (SEMrush):
11,263
Monthly Visits (SimilarWeb):
35,832
HypeRank:
1,692,136
SEMrush Rank:
1,030,842
SimilarWeb Rank:
857,377
*All traffic values are estimates only.

Traffic sources

Direct:
0.01%
Referral:
8.16%
Search:
91.83%
Social:
0%
Paid:
0%

Desktop vs Mobile

Desktop:
18.87%
Mobile:
81.13%

Total Visits Last 3 Months

28.8K
APR
24.9K
MAY
36.5K
JUN

Visitors by country

Country
Users%
 
United States 10.56%
 
Croatia 7.52%
 
Paraguay 4.80%
 
Turkey 4.11%
 
Georgia 2.96%
Last update was 383 days ago
     
This can take up to 60 seconds. Please wait...

*HypeStat.com is not promoting or affiliated with highlanderadventure.com in any way. Only publicly available statistics data are displayed.

 

SEMrush is a complete on line advertising and marketing platform that gives a extensive variety of gear and functions to help companies and entrepreneurs in enhancing their on line visibility and optimizing their virtual advertising and marketing strategies.
SemRushSemRush
Domain:
  highlanderadventure.com
Rank:
(Rank based on keywords, cost and organic traffic)
  1,030,842
Organic Keywords:
(Number of keywords in top 20 Google SERP)
  835
Organic Traffic:
(Number of visitors coming from top 20 search results)
  960
Organic Cost:
((How much need to spend if get same number of visitors from Google Adwords)
  $1,071.00

Revenue report

Google.com would generate approximately $22 per day if the source of income were advertisements, which equates to an estimated monthly revenue of $659.1 and annual gross revenue of approximately $8K. Based on these figures, the site's net worth is estimated at around $21.6K.

How much would highlanderadventure.com make?

Daily Revenue:
$21.97
Monthly Revenue:
$659.10
Yearly Revenue:
$8,019.05
*All earnings values are estimates only.

Daily earning by country

 
CountryPageviewsEarning
 
United States 667$3.22
 
Croatia 474$0.46
 
Paraguay 303$0.17
 
Turkey 259$0.05
 
Georgia 187$0.03

Loss of money due to Adblock?

Daily Revenue Loss:
$0.69
Monthly Revenue Loss:
$20.68
Yearly Revenue Loss:
$251.56
Daily Pageviews Blocked:
258
Monthly Pageviews Blocked:
7,738
Yearly Pageviews Blocked:
94,140

Daily revenue loss by country

 
CountryBlockedLost Money
 
United States 120$0.58
 
Croatia 104$0.10
 
Turkey 18$0.00
 
Paraguay 6$0.00
 
Georgia 9$0.00

How much is highlanderadventure.com worth?

Website Value:
$21.6K

Ad Experience Report

Summary of the ad experience rating of a website for a specific platform.

Mobile summary

Root domain:
highlanderadventure.com
Ad filtering:
(Chrome is not filtering ads on your site.)
Off
Status:
(The status of the site that is reviewed for the Better Ads Standards.)
Not reviewed

Desktop summary

Root domain:
highlanderadventure.com
Ad filtering:
(Chrome is not filtering ads on your site.)
Off
Status:
(The status of the site that is reviewed for the Better Ads Standards.)
Not reviewed

Abusive Experience Report

Summary of the abusive experience rating of a website.
Root domain:
highlanderadventure.com
Enforcement:
(Chrome is not preventing your site from opening new windows or tabs.)
Off
Status:
(The status of the site reviewed for the abusive experiences.)
Not reviewed

Where is highlanderadventure.com hosted?

Highlanderadventure.com may be hosted in multiple data centers distributed in different locations around the world. This is probably just one of them.
Server IP:
76.76.21.21
ASN:
AS16509 
ISP:
Amazon.com, Inc. 
Server Location:
Walnut
California, CA
91789
United States, US
 

Other sites hosted on 76.76.21.21

How fast does highlanderadventure.com load?

The average loading time of highlanderadventure.com is 207 ms. The Desktop speed index is 87 and mobile speed index is 48.
Average Load Time:
207 ms

Page Speed (Google PageSpeed Insights) - Desktop

87
0-49 50-89 90-100 i

Field Data

Over the last 30 days, the field data shows that this page has a FAST speed compared to other pages in the Chrome User Experience Report.We are showing the 90th percentile of FCP and the 95th percentile of FID.

Cumulative Layout Shift (CLS)1ms 92% of loads for this page have a fast (<0.01s) Cumulative Layout Shift (CLS) 92% 6% of loads for this page have an average (0.01s ~ 0.025s) Cumulative Layout Shift (CLS) 6% 1% of loads for this page have a slow (>0.025s) Cumulative Layout Shift (CLS) 1%
Time To First Byte (TTFB)679ms 83% of loads for this page have a fast (<0.8s) Time To First Byte (TTFB) 83% 13% of loads for this page have an average (0.8s ~ 1.8s) Time To First Byte (TTFB) 13% 2% of loads for this page have a slow (>1.8s) Time To First Byte (TTFB) 2%
First Contentful Paint (FCP)973ms 94% of loads for this page have a fast (<1.8s) First Contentful Paint (FCP) 94% 3% of loads for this page have an average (1.8s ~ 3s) First Contentful Paint (FCP) 3% 2% of loads for this page have a slow (>3s) First Contentful Paint (FCP) 2%
First Input Delay (FID)2ms 100% of loads for this page have a fast (<100ms) First Input Delay (FID) 100% 0% of loads for this page have an average (100ms ~ 300ms) First Input Delay (FID) 0% 0% of loads for this page have a slow (>300ms) First Input Delay (FID) 0%
Interaction To Next Paint (INP)66ms 96% of loads for this page have a fast (<200ms) Interaction To Next Paint (INP) 96% 2% of loads for this page have an average (200ms ~ 500ms) Interaction To Next Paint (INP) 2% 0% of loads for this page have a slow (>500ms) Interaction To Next Paint (INP) 0%
Largest Contentful Paint (LCP)1.7s 85% of loads for this page have a fast (<2500ms) Largest Contentful Paint (LCP) 85% 4% of loads for this page have an average (2500ms ~ 4000ms) Largest Contentful Paint (LCP) 4% 9% of loads for this page have a slow (>4000ms) Largest Contentful Paint (LCP) 9%

Origin Data

All pages served from this origin have an FAST speed compared to other pages in the Chrome User Experience Report. over the last 30 days.To view suggestions tailored to each page, analyze individual page URLs.

Cumulative Layout Shift (CLS)6ms 81% of loads for this page have a fast (<0.01s) Cumulative Layout Shift (CLS) 81% 11% of loads for this page have an average (0.01s ~ 0.025s) Cumulative Layout Shift (CLS) 11% 7% of loads for this page have a slow (>0.025s) Cumulative Layout Shift (CLS) 7%
Time To First Byte (TTFB)687ms 84% of loads for this page have a fast (<0.8s) Time To First Byte (TTFB) 84% 12% of loads for this page have an average (0.8s ~ 1.8s) Time To First Byte (TTFB) 12% 2% of loads for this page have a slow (>1.8s) Time To First Byte (TTFB) 2%
First Contentful Paint (FCP)961ms 93% of loads for this page have a fast (<1.8s) First Contentful Paint (FCP) 93% 4% of loads for this page have an average (1.8s ~ 3s) First Contentful Paint (FCP) 4% 2% of loads for this page have a slow (>3s) First Contentful Paint (FCP) 2%
First Input Delay (FID)2ms 99% of loads for this page have a fast (<100ms) First Input Delay (FID) 99% 0% of loads for this page have an average 100ms ~ 300ms) First Input Delay (FID) 0% 0% of loads for this page have a slow (>300ms) First Input Delay (FID) 0%
Interaction To Next Paint (INP)99ms 87% of loads for this page have a fast (<200ms) Interaction To Next Paint (INP) 87% 9% of loads for this page have an average (200ms ~ 500ms) Interaction To Next Paint (INP) 9% 2% of loads for this page have a slow (>500ms) Interaction To Next Paint (INP) 2%
Largest Contentful Paint (LCP)2.4s 78% of loads for this page have a fast (<2500ms) Largest Contentful Paint (LCP) 78% 12% of loads for this page have an average (2500ms ~ 4000ms) Largest Contentful Paint (LCP) 12% 9% of loads for this page have a slow (>4000ms) Largest Contentful Paint (LCP) 9%

Lab Data

Lazy load third-party resources with facades  
Some third-party embeds can be lazy loaded. Consider replacing them with a facade until they are required. Learn how to defer third-parties with a facade
Total Blocking Time 240 ms
Sum of all time periods between FCP and Time to Interactive, when task length exceeded 50ms, expressed in milliseconds. Learn more about the Total Blocking Time metric
Largest Contentful Paint image was not lazily loaded  
Above-the-fold images that are lazily loaded render later in the page lifecycle, which can delay the largest contentful paint. Learn more about optimal lazy loading
Preload Largest Contentful Paint image  
If the LCP element is dynamically added to the page, you should preload the image in order to improve LCP. Learn more about preloading LCP elements
Time to Interactive 1.6 s
Time to Interactive is the amount of time it takes for the page to become fully interactive. Learn more about the Time to Interactive metric
Largest Contentful Paint 1.4 s
Largest Contentful Paint marks the time at which the largest text or image is painted. Learn more about the Largest Contentful Paint metric
First Contentful Paint 0.5 s
First Contentful Paint marks the time at which the first text or image is painted. Learn more about the First Contentful Paint metric
First Meaningful Paint 0.5 s
First Meaningful Paint measures when the primary content of a page is visible. Learn more about the First Meaningful Paint metric
Speed Index 0.9 s
Speed Index shows how quickly the contents of a page are visibly populated. Learn more about the Speed Index metric

Page Speed (Google PageSpeed Insights) - Mobile

48
0-49 50-89 90-100 i

Field Data

Over the last 30 days, the field data shows that this page has a FAST speed compared to other pages in the Chrome User Experience Report.We are showing the 90th percentile of FCP and the 95th percentile of FID.

Cumulative Layout Shift (CLS)0ms 92% of loads for this page have a fast (<0.01s) Cumulative Layout Shift (CLS) 90% 1% of loads for this page have an average (0.01s ~ 0.025s) Cumulative Layout Shift (CLS) 1% 7% of loads for this page have a slow (>0.025s) Cumulative Layout Shift (CLS) 7%
Time To First Byte (TTFB)746ms 83% of loads for this page have a fast (<800s) Time To First Byte (TTFB) 83% 14% of loads for this page have an average (800s ~ 1800s) Time To First Byte (TTFB) 14% 2% of loads for this page have a slow (>1800s) Time To First Byte (TTFB) 2%
First Contentful Paint (FCP)995ms 94% of loads for this page have a fast (<1.8s) First Contentful Paint (FCP) 96% 2% of loads for this page have an average (1.8s ~ 3s) First Contentful Paint (FCP) 2% 1% of loads for this page have a slow (>3s) First Contentful Paint (FCP) 1%
First Input Delay (FID)13ms 98% of loads for this page have a fast (<100ms) First Input Delay (FID) 98% 1% of loads for this page have an average (100ms ~ 300ms) First Input Delay (FID) 1% 0% of loads for this page have a slow (>300ms) First Input Delay (FID) 0%
Interactive To Next Paint (INP)119ms 96% of loads for this page have a fast (<200s) Interactive To Next Paint (INP) 91% 6% of loads for this page have an average (200s ~ 500s) Interactive To Next Paint (INP) 6% 1% of loads for this page have a slow (>500s) Interactive To Next Paint (INP) 1%
Largest Contentful Paint (LCP)1.3s 85% of loads for this page have a fast (<2500s) Largest Contentful Paint (LCP) 96% 2% of loads for this page have an average (2500s ~ 4000s) Largest Contentful Paint (LCP) 2% 0% of loads for this page have a slow (>4000s) Largest Contentful Paint (LCP) 0%

Origin Data

All pages served from this origin have an AVERAGE speed compared to other pages in the Chrome User Experience Report. over the last 30 days.To view suggestions tailored to each page, analyze individual page URLs.

Cumulative Layout Shift (CLS)2ms 84% of loads for this page have a fast (<0.01s) Cumulative Layout Shift (CLS) 84% 3% of loads for this page have an average (0.01s ~ 0.025s) Cumulative Layout Shift (CLS) 3% 11% of loads for this page have a slow (>0.025s) Cumulative Layout Shift (CLS) 11%
Time To First Byte (TTFB)771ms 77% of loads for this page have a fast (<0.8s) Time To First Byte (TTFB) 77% 17% of loads for this page have an average (0.8s ~ 1.8s) Time To First Byte (TTFB) 17% 5% of loads for this page have a slow (>1.8s) Time To First Byte (TTFB) 5%
First Contentful Paint (FCP)1.1s 91% of loads for this page have a fast (<1.8s) First Contentful Paint (FCP) 91% 5% of loads for this page have an average (1.8s ~ 3s) First Contentful Paint (FCP) 5% 3% of loads for this page have a slow (>3s) First Contentful Paint (FCP) 3%
First Input Delay (FID)15ms 99% of loads for this page have a fast (<100ms) First Input Delay (FID) 97% 2% of loads for this page have an average 100ms ~ 300ms) First Input Delay (FID) 2% 0% of loads for this page have a slow (>300ms) First Input Delay (FID) 0%
Interactive To Next Paint (INP)162ms 81% of loads for this page have a fast (<0.2s) Interactive To Next Paint (INP) 81% 14% of loads for this page have an average (0.2s ~ 0.5s) Interactive To Next Paint (INP) 14% 3% of loads for this page have a slow (>0.5s) Interactive To Next Paint (INP) 3%
Largest Contentful Paint (LCP)2.7s 71% of loads for this page have a fast (<2.5s)Largest Contentful Paint (LCP) 71% 18% of loads for this page have an average (2.5s ~ 4s)Largest Contentful Paint (LCP) 18% 9% of loads for this page have a slow (>4s)Largest Contentful Paint (LCP) 9%

Lab Data

Largest Contentful Paint image was not lazily loaded  
Above-the-fold images that are lazily loaded render later in the page lifecycle, which can delay the largest contentful paint. Learn more about optimal lazy loading
First Meaningful Paint 2.4 s
First Meaningful Paint measures when the primary content of a page is visible. Learn more about the First Meaningful Paint metric
Total Blocking Time 1,880 ms
Sum of all time periods between FCP and Time to Interactive, when task length exceeded 50ms, expressed in milliseconds. Learn more about the Total Blocking Time metric
Largest Contentful Paint 5.6 s
Largest Contentful Paint marks the time at which the largest text or image is painted. Learn more about the Largest Contentful Paint metric
Lazy load third-party resources with facades  
Some third-party embeds can be lazy loaded. Consider replacing them with a facade until they are required. Learn how to defer third-parties with a facade
Preload Largest Contentful Paint image  
If the LCP element is dynamically added to the page, you should preload the image in order to improve LCP. Learn more about preloading LCP elements
First Contentful Paint 2.4 s
First Contentful Paint marks the time at which the first text or image is painted. Learn more about the First Contentful Paint metric
Speed Index 3.0 s
Speed Index shows how quickly the contents of a page are visibly populated. Learn more about the Speed Index metric
Time to Interactive 7.0 s
Time to Interactive is the amount of time it takes for the page to become fully interactive. Learn more about the Time to Interactive metric

Does highlanderadventure.com use compression?

Website compression is the process of reducing the size of website files, such as HTML, CSS, JavaScript, and image files, to improve website performance and load times. Compressing website files can significantly reduce the amount of data that needs to be transferred from the server to the user's browser, resulting in faster page load times and improved user experience. Files on highlanderadventure.com are reduced by 69%.
highlanderadventure.com use br compression.
Original size: 117.55 KB
Compressed size: 35.63 KB
File reduced by: 81.92 KB (69%)

Google Safe Browsing

Google Safe Browsing is a service provided by Google that helps protect users from visiting websites that may contain malicious or harmful content, such as malware, phishing attempts, or deceptive software.
This site is not currently listed as suspicious

MyWot.com Reputation Ratings

MyWOT (short for "My Web of Trust") is a web-based reputation and rating service that provides users with information about the trustworthiness and safety of websites.
Status:
  UNKNOWN

SSL Checker - SSL Certificate Verify

An SSL (Secure Sockets Layer) certificate is a digital certificate that establishes a secure encrypted connection between a web server and a user's web browser. It provides authentication and encryption, ensuring that data transmitted between the server and the browser remains private and protected. highlanderadventure.com supports HTTPS.
 highlanderadventure.com supports HTTPS
     
Verifying SSL Support. Please wait...
Common Name: www.highlanderadventure.com
Organization:
Location:
Issuer: R11
Valid from: Jun 13 07:24:32 2024 GMT
Valid until: Sep 11 07:24:31 2024 GMT
Authority: CA:FALSE
Keysize: 2048 Bits
Common Name: R11
Organization: Let's Encrypt
Location: US
Issuer: ISRG Root X1
Valid from: Mar 13 00:00:00 2024 GMT
Valid until: Mar 12 23:59:59 2027 GMT
Authority: CA:TRUE
Keysize: 2048 Bits

Verify HTTP/2 Support

HTTP/2 (Hypertext Transfer Protocol version 2) is a major revision of the HTTP protocol, which is the foundation of data communication on the World Wide Web. It was developed as an improvement over the previous HTTP/1.1 version to enhance web performance and efficiency.
 highlanderadventure.com supports HTTP/2
     
Verifying HTTP/2.0 Support. Please wait...

Http Header

HTTP headers are extra portions of records despatched among a consumer (which include an internet browser) and a server at some stage in an HTTP request or response. They offer instructions, metadata, or manipulate parameters for the conversation among the consumer and server.
cache-control: public, max-age=0, must-revalidate
content-type: text/plain
date: Mon, 15 Jul 2024 17:15:01 GMT
location: https://www.highlanderadventure.com/
refresh: 0;url=https://www.highlanderadventure.com/
server: Vercel
strict-transport-security: max-age=63072000
x-vercel-id: cle1::mkgbg-1721063701450-7c139545fc1b

HTTP/2 200 
age: 0
cache-control: private, no-cache, no-store, max-age=0, must-revalidate
content-encoding: br
content-type: text/html; charset=utf-8
date: Mon, 15 Jul 2024 17:15:01 GMT
server: Vercel
strict-transport-security: max-age=63072000
x-matched-path: /
x-powered-by: Next.js
x-vercel-cache: MISS
x-vercel-id: cle1::iad1::bjnzd-1721063701498-7c5d86e87da1

DNS Lookup

DNS entries (Domain Name System) are a critical component of the Internet infrastructure. They act as directories that translate human-readable domain names (such as example.com) to machine-readable IP addresses. DNS records are stored on DNS servers and help forward internet traffic efficiently.
Type Ip Target/Txt TTL
HINFO 300
A 76.76.21.21 238
NS ns4cpw.name.com 172738
NS ns2fwz.name.com 172738
NS ns1qsy.name.com 172738
NS ns3qtx.name.com 172738

Whois Lookup

Domain WHOIS is a public database that provides information about domain names, including registered owners, contact information, domain registrars, registration and expiration dates, name servers, and other relevant information. Domain registration for this website began on September 28, 2019 and will expire on September 28, 2025 if not renewed. This website is now assigned through the registrar Name.com, Inc.. The WHOIS data for this website's domain was last updated on August 9, 2020.
Domain Created:
2019-09-28
Domain Expires:
2025-09-28
Domain Updated:
2020-08-09
Domain Age:
5 years 10 months 5 days
Domain Registrar:
Name.com, Inc.
Domain Owner:
Domain Protection Services, Inc.
WhoIs:
 

Domain Name: HIGHLANDERADVENTURE.COM 
Registry Domain ID: 2438077941_DOMAIN_COM-VRSN 
Registrar WHOIS Server: whois.name.com 
Registrar URL: http://www.name.com 
Updated Date: 2020-08-09T11:28:06Z 
Creation Date: 2019-09-28T07:06:34Z 
Registrar Registration Expiration Date: 2025-09-28T07:06:34Z 
Registrar: Name.com, Inc. 
Registrar IANA ID: 625 
Reseller:  
Domain Status: clientTransferProhibited https://www.icann.org/epp#clientTransferProhibited 
Registry Registrant ID: Not Available From Registry 
Registrant Name: Redacted For Privacy 
Registrant Organization: Domain Protection Services, Inc. 
Registrant Street: PO Box 1769  
Registrant City: Denver 
Registrant State/Province: CO 
Registrant Postal Code: 80201 
Registrant Country: US 
Registrant Phone: +1.7208009072 
Registrant Fax: +1.7209758725 
Registrant Email: https://www.name.com/contact-domain-whois/highlanderadventure.com 
Registry Admin ID: Not Available From Registry 
Admin Name: Redacted For Privacy 
Admin Organization: Domain Protection Services, Inc. 
Admin Street: PO Box 1769  
Admin City: Denver 
Admin State/Province: CO 
Admin Postal Code: 80201 
Admin Country: US 
Admin Phone: +1.7208009072 
Admin Fax: +1.7209758725 
Admin Email: https://www.name.com/contact-domain-whois/highlanderadventure.com 
Registry Tech ID: Not Available From Registry 
Tech Name: Redacted For Privacy 
Tech Organization: Domain Protection Services, Inc. 
Tech Street: PO Box 1769  
Tech City: Denver 
Tech State/Province: CO 
Tech Postal Code: 80201 
Tech Country: US 
Tech Phone: +1.7208009072 
Tech Fax: +1.7209758725 
Tech Email: https://www.name.com/contact-domain-whois/highlanderadventure.com 
Name Server: ns1qsy.name.com 
Name Server: ns2fwz.name.com 
Name Server: ns3qtx.name.com 
Name Server: ns4cpw.name.com 
DNSSEC: unSigned 
Registrar Abuse Contact Email: email 
Registrar Abuse Contact Phone: +1.7203101849 
URL of the ICANN WHOIS Data Problem Reporting System: http://wdprs.internic.net/
>>> Last update of WHOIS database: 2024-07-15T17:16:00Z