directlinegroup.co.uk Directlinegroup.co.uk

   
Just a moment...

Domain Summary

What is the traffic rank for Directlinegroup.co.uk?

• Directlinegroup.co.uk ranks #1,054,045 globally on HypeStat.

What percent of global Internet users visit Directlinegroup.co.uk?

• 1.83E-5% of global Internet users visit Directlinegroup.co.uk

How many people visit Directlinegroup.co.uk each day?

• Directlinegroup.co.uk receives approximately 0.9K visitors and 2,714 page impressions per day.

Which countries does Directlinegroup.co.uk receive most of its visitors from?

• Directlinegroup.co.uk is mostly visited by people located in United Kingdom,United States,France.

How much Directlinegroup.co.uk can earn?

• Directlinegroup.co.uk should earn about $7.16/day from advertising revenue.

What is Directlinegroup.co.uk estimated value?

• Estimated value of Directlinegroup.co.uk is $7,839.24.

What IP addresses does Directlinegroup.co.uk resolve to?

• Directlinegroup.co.uk resolves to the IP addresses 212.58.42.47.

Where are Directlinegroup.co.uk servers located in?

• Directlinegroup.co.uk has servers located in Northampton, Northamptonshire, NN3, United Kingdom.

directlinegroup.co.uk Profile

Title:Just a moment...
Description:direct line group is one of the uk’s largest insurance companies and home to some of the best-known brands including direct line, churchill and green flag.
Category:Finance / Insurance
Edit Site Info

What technologies does directlinegroup.co.uk use?

These are the technologies used at directlinegroup.co.uk. directlinegroup.co.uk has a total of 5 technologies installed in 5 different categories.
Tag Managers
Adobe DTM Adobe DTM
CMS
Adobe Experience Manager Adobe Experience Manager
CDN
CloudFlare CloudFlare
Analytics
Google Analytics Google Analytics
Programming Languages
Java Java

directlinegroup.co.uk Traffic Analysis

Directlinegroup.co.uk is ranked #1,054,045 in the world. This website is viewed by an estimated 0.9K visitors daily, generating a total of 2.7K pageviews. This equates to about 27.4K monthly visitors. Directlinegroup.co.uk traffic has increased by 10.34% compared to last month.
Daily Visitors0.9K
15.12%
Monthly Visits27.4K
10.34%
Pages per Visit3.01
74.75%
Visit duration01:52
484.47%
Bounce Rate49.42%
75.44%
Is this your site?Verify your site's metrics.
Daily Unique Visitors:
903
Monthly Visits:
27,361
Pages per Visit:
3.01
Daily Pageviews:
2,714
Avg. visit duration:
01:52
Bounce rate:
49.42%
Global Reach:
1.83E-5%
Monthly Visits (SEMrush):
27,766
Monthly Unique Visitors (SEMrush):
20,161
Monthly Visits (SimilarWeb):
26,820
HypeRank:
1,054,045
SEMrush Rank:
714,993
SimilarWeb Rank:
946,416
*All traffic values are estimates only.

Traffic sources

Direct:
75.73%
Referral:
7.87%
Search:
16.40%
Social:
0%
Paid:
0%

Desktop vs Mobile

Desktop:
50.09%
Mobile:
49.91%

Total Visits Last 3 Months

29.5K
OCT
24.8K
NOV
27.4K
DEC

Visitors by country

Country
Users%
 
United Kingdom 78.55%
 
United States 6.51%
 
France 4.72%
 
India 4.38%
 
Netherlands 2.89%

Where do visitors go on directlinegroup.co.uk?

 
Reach%Pageviews%PerUser
portal.directlinegroup.co.uk
56.52%72.74%6.1
directlinegroup.co.uk
38.74%26.25%3
OTHER
0%1.00%0

Which sites are competitors to directlinegroup.co.uk?

Websites similar to directlinegroup.co.uk are sites similar on user interests and browsing behavior. Users can discover new websites that are similar to the ones they already enjoy or find useful.
Last update was 66 days ago
     
This can take up to 60 seconds. Please wait...

*HypeStat.com is not promoting or affiliated with directlinegroup.co.uk in any way. Only publicly available statistics data are displayed.

  ▼

SEMrush is a complete on line advertising and marketing platform that gives a extensive variety of gear and functions to help companies and entrepreneurs in enhancing their on line visibility and optimizing their virtual advertising and marketing strategies.
SemRushSemRush
Domain:
  directlinegroup.co.uk
Rank:
(Rank based on keywords, cost and organic traffic)
  714,993
Organic Keywords:
(Number of keywords in top 20 Google SERP)
  952
Organic Traffic:
(Number of visitors coming from top 20 search results)
  1,998
Organic Cost:
((How much need to spend if get same number of visitors from Google Adwords)
  $5,922.00
Full SEMrush Report >>

Revenue report ▼

Google.com would generate approximately $7.2 per day if the source of income were advertisements, which equates to an estimated monthly revenue of $214.8 and annual gross revenue of approximately $2.6K. Based on these figures, the site's net worth is estimated at around $7.8K.

How much would directlinegroup.co.uk make?

Daily Revenue:
$7.16
Monthly Revenue:
$214.80
Yearly Revenue:
$2,613.40
*All earnings values are estimates only.

Daily earning by country

 
CountryPageviewsEarning
 
United Kingdom 2,132$5.71
 
United States 177$0.85
 
Netherlands 79$0.15
 
France 128$0.07
 
India 119$0.05

Loss of money due to Adblock?

Daily Revenue Loss:
$1.11
Monthly Revenue Loss:
$33.43
Yearly Revenue Loss:
$406.69
Daily Pageviews Blocked:
434
Monthly Pageviews Blocked:
13,010
Yearly Pageviews Blocked:
158,292

Daily revenue loss by country

 
CountryBlockedLost Money
 
United Kingdom 341$0.91
 
United States 32$0.15
 
Netherlands 13$0.03
 
India 33$0.01
 
France 14$0.01

How much is directlinegroup.co.uk worth?

Website Value:
$7.8K

Ad Experience Report ▼

Summary of the ad experience rating of a website for a specific platform.

Mobile summary

Root domain:
directlinegroup.co.uk
Ad filtering:
(Chrome is not filtering ads on your site.)
Off
Status:
(The status of the site that is reviewed for the Better Ads Standards.)
Not reviewed

Desktop summary

Root domain:
directlinegroup.co.uk
Ad filtering:
(Chrome is not filtering ads on your site.)
Off
Status:
(The status of the site that is reviewed for the Better Ads Standards.)
Not reviewed

Abusive Experience Report ▼

Summary of the abusive experience rating of a website.
Root domain:
directlinegroup.co.uk
Enforcement:
(Chrome is not preventing your site from opening new windows or tabs.)
Off
Status:
(The status of the site reviewed for the abusive experiences.)
Not reviewed

Where is directlinegroup.co.uk hosted? ▼

Directlinegroup.co.uk may be hosted in multiple data centers distributed in different locations around the world. This is probably just one of them.
Server IP:
212.58.42.47
ASN:
AS8586 
ISP:
TalkTalk 
Server Location:
Northampton
Northamptonshire, NTH
NN3
United Kingdom, GB
 

Other sites hosted on 212.58.42.47

How fast does directlinegroup.co.uk load? ▼

The average loading time of directlinegroup.co.uk is 504 ms. The Desktop speed index is 62 and mobile speed index is 57.
Average Load Time:
504 ms

Page Speed (Google PageSpeed Insights) - Desktop

62
0-49 50-89 90-100 i

Field Data

Over the last 30 days, the field data shows that this page has a speed compared to other pages in the Chrome User Experience Report.We are showing the 90th percentile of FCP and the 95th percentile of FID.

Cumulative Layout Shift (CLS)0 0% of loads for this page have a fast (<0s) Cumulative Layout Shift (CLS) 0% 0% of loads for this page have an average (0s ~ 0s) Cumulative Layout Shift (CLS) 0% 0% of loads for this page have a slow (>0s) Cumulative Layout Shift (CLS) 0%
Time To First Byte (TTFB)0 0% of loads for this page have a fast (<0s) Time To First Byte (TTFB) 0% 0% of loads for this page have an average (0s ~ 0s) Time To First Byte (TTFB) 0% 0% of loads for this page have a slow (>0s) Time To First Byte (TTFB) 0%
First Contentful Paint (FCP)0 0% of loads for this page have a fast (<0s) First Contentful Paint (FCP) 0% 0% of loads for this page have an average (0s ~ 0s) First Contentful Paint (FCP) 0% 0% of loads for this page have a slow (>0s) First Contentful Paint (FCP) 0%
First Input Delay (FID)0 0% of loads for this page have a fast (<0ms) First Input Delay (FID) 0% 0% of loads for this page have an average (0ms ~ 0ms) First Input Delay (FID) 0% 0% of loads for this page have a slow (>0ms) First Input Delay (FID) 0%
Interaction To Next Paint (INP)0 0% of loads for this page have a fast (<0ms) Interaction To Next Paint (INP) 0% 0% of loads for this page have an average (0ms ~ 0ms) Interaction To Next Paint (INP) 0% 0% of loads for this page have a slow (>0ms) Interaction To Next Paint (INP) 0%
Largest Contentful Paint (LCP)0 0% of loads for this page have a fast (<0ms) Largest Contentful Paint (LCP) 0% 0% of loads for this page have an average (0ms ~ 0ms) Largest Contentful Paint (LCP) 0% 0% of loads for this page have a slow (>0ms) Largest Contentful Paint (LCP) 0%

Origin Data

All pages served from this origin have an speed compared to other pages in the Chrome User Experience Report. over the last 30 days.To view suggestions tailored to each page, analyze individual page URLs.

Cumulative Layout Shift (CLS)0 0% of loads for this page have a fast (<0s) Cumulative Layout Shift (CLS) 0% 0% of loads for this page have an average (0s ~ 0s) Cumulative Layout Shift (CLS) 0% 0% of loads for this page have a slow (>0s) Cumulative Layout Shift (CLS) 0%
Time To First Byte (TTFB)0 0% of loads for this page have a fast (<0s) Time To First Byte (TTFB) 0% 0% of loads for this page have an average (0s ~ 0s) Time To First Byte (TTFB) 0% 0% of loads for this page have a slow (>0s) Time To First Byte (TTFB) 0%
First Contentful Paint (FCP)0 0% of loads for this page have a fast (<0s) First Contentful Paint (FCP) 0% 0% of loads for this page have an average (0s ~ 0s) First Contentful Paint (FCP) 0% 0% of loads for this page have a slow (>0s) First Contentful Paint (FCP) 0%
First Input Delay (FID)0 0% of loads for this page have a fast (<0ms) First Input Delay (FID) 0% 0% of loads for this page have an average 0ms ~ 0ms) First Input Delay (FID) 0% 0% of loads for this page have a slow (>0ms) First Input Delay (FID) 0%
Interaction To Next Paint (INP)0 0% of loads for this page have a fast (<0ms) Interaction To Next Paint (INP) 0% 0% of loads for this page have an average (0ms ~ 0ms) Interaction To Next Paint (INP) 0% 0% of loads for this page have a slow (>0ms) Interaction To Next Paint (INP) 0%
Largest Contentful Paint (LCP)0 0% of loads for this page have a fast (<0ms) Largest Contentful Paint (LCP) 0% 0% of loads for this page have an average (0ms ~ 0ms) Largest Contentful Paint (LCP) 0% 0% of loads for this page have a slow (>0ms) Largest Contentful Paint (LCP) 0%

Lab Data


Page Speed (Google PageSpeed Insights) - Mobile

57
0-49 50-89 90-100 i

Field Data

Over the last 30 days, the field data shows that this page has a AVERAGE speed compared to other pages in the Chrome User Experience Report.We are showing the 90th percentile of FCP and the 95th percentile of FID.

Cumulative Layout Shift (CLS)2ms 0% of loads for this page have a fast (<0.01s) Cumulative Layout Shift (CLS) 86% 8% of loads for this page have an average (0.01s ~ 0.025s) Cumulative Layout Shift (CLS) 8% 4% of loads for this page have a slow (>0.025s) Cumulative Layout Shift (CLS) 4%
Time To First Byte (TTFB)399ms 0% of loads for this page have a fast (<800s) Time To First Byte (TTFB) 86% 10% of loads for this page have an average (800s ~ 1800s) Time To First Byte (TTFB) 10% 3% of loads for this page have a slow (>1800s) Time To First Byte (TTFB) 3%
First Contentful Paint (FCP)2.0s 0% of loads for this page have a fast (<1.8s) First Contentful Paint (FCP) 73% 12% of loads for this page have an average (1.8s ~ 3s) First Contentful Paint (FCP) 12% 14% of loads for this page have a slow (>3s) First Contentful Paint (FCP) 14%
First Input Delay (FID)0 0% of loads for this page have a fast (<0ms) First Input Delay (FID) 0% 0% of loads for this page have an average (0ms ~ 0ms) First Input Delay (FID) 0% 0% of loads for this page have a slow (>0ms) First Input Delay (FID) 0%
Interactive To Next Paint (INP)125ms 0% of loads for this page have a fast (<200s) Interactive To Next Paint (INP) 90% 9% of loads for this page have an average (200s ~ 500s) Interactive To Next Paint (INP) 9% 0% of loads for this page have a slow (>500s) Interactive To Next Paint (INP) 0%
Largest Contentful Paint (LCP)2.1s 0% of loads for this page have a fast (<2500s) Largest Contentful Paint (LCP) 80% 7% of loads for this page have an average (2500s ~ 4000s) Largest Contentful Paint (LCP) 7% 11% of loads for this page have a slow (>4000s) Largest Contentful Paint (LCP) 11%

Origin Data

All pages served from this origin have an FAST speed compared to other pages in the Chrome User Experience Report. over the last 30 days.To view suggestions tailored to each page, analyze individual page URLs.

Cumulative Layout Shift (CLS)1ms 92% of loads for this page have a fast (<0.01s) Cumulative Layout Shift (CLS) 92% 5% of loads for this page have an average (0.01s ~ 0.025s) Cumulative Layout Shift (CLS) 5% 2% of loads for this page have a slow (>0.025s) Cumulative Layout Shift (CLS) 2%
Time To First Byte (TTFB)469ms 86% of loads for this page have a fast (<0.8s) Time To First Byte (TTFB) 86% 10% of loads for this page have an average (0.8s ~ 1.8s) Time To First Byte (TTFB) 10% 2% of loads for this page have a slow (>1.8s) Time To First Byte (TTFB) 2%
First Contentful Paint (FCP)1.8s 77% of loads for this page have a fast (<1.8s) First Contentful Paint (FCP) 77% 12% of loads for this page have an average (1.8s ~ 3s) First Contentful Paint (FCP) 12% 9% of loads for this page have a slow (>3s) First Contentful Paint (FCP) 9%
First Input Delay (FID)0 0% of loads for this page have a fast (<0ms) First Input Delay (FID) 0% 0% of loads for this page have an average 0ms ~ 0ms) First Input Delay (FID) 0% 0% of loads for this page have a slow (>0ms) First Input Delay (FID) 0%
Interactive To Next Paint (INP)129ms 91% of loads for this page have a fast (<0.2s) Interactive To Next Paint (INP) 91% 8% of loads for this page have an average (0.2s ~ 0.5s) Interactive To Next Paint (INP) 8% 0% of loads for this page have a slow (>0.5s) Interactive To Next Paint (INP) 0%
Largest Contentful Paint (LCP)1.9s 85% of loads for this page have a fast (<2.5s)Largest Contentful Paint (LCP) 85% 7% of loads for this page have an average (2.5s ~ 4s)Largest Contentful Paint (LCP) 7% 6% of loads for this page have a slow (>4s)Largest Contentful Paint (LCP) 6%

Lab Data

Total Blocking Time 10 ms
Sum of all time periods between FCP and Time to Interactive, when task length exceeded 50ms, expressed in milliseconds. Learn more about the Total Blocking Time metric
Time to Interactive 14.3 s
Time to Interactive is the amount of time it takes for the page to become fully interactive. Learn more about the Time to Interactive metric
Speed Index 9.3 s
Speed Index shows how quickly the contents of a page are visibly populated. Learn more about the Speed Index metric
Max Potential First Input Delay 70 ms
The maximum potential First Input Delay that your users could experience is the duration of the longest task. Learn more about the Maximum Potential First Input Delay metric
First Meaningful Paint  
First Meaningful Paint measures when the primary content of a page is visible. Learn more about the First Meaningful Paint metric
First Contentful Paint 6.0 s
First Contentful Paint marks the time at which the first text or image is painted. Learn more about the First Contentful Paint metric
Largest Contentful Paint 14.2 s
Largest Contentful Paint marks the time at which the largest text or image is painted. Learn more about the Largest Contentful Paint metric
Lazy load third-party resources with facades  
Some third-party embeds can be lazy loaded. Consider replacing them with a facade until they are required. Learn how to defer third-parties with a facade

Does directlinegroup.co.uk use compression? ▼

Website compression is the process of reducing the size of website files, such as HTML, CSS, JavaScript, and image files, to improve website performance and load times. Compressing website files can significantly reduce the amount of data that needs to be transferred from the server to the user's browser, resulting in faster page load times and improved user experience. Files on directlinegroup.co.uk are reduced by 34%.
directlinegroup.co.uk use br compression.
Original size: 8.25 KB
Compressed size: 5.43 KB
File reduced by: 2.83 KB (34%)

Google Safe Browsing ▼

Google Safe Browsing is a service provided by Google that helps protect users from visiting websites that may contain malicious or harmful content, such as malware, phishing attempts, or deceptive software.
This site is not currently listed as suspicious

MyWot.com Reputation Ratings

MyWOT (short for "My Web of Trust") is a web-based reputation and rating service that provides users with information about the trustworthiness and safety of websites.
Status:
  UNKNOWN

SSL Checker - SSL Certificate Verify ▼

An SSL (Secure Sockets Layer) certificate is a digital certificate that establishes a secure encrypted connection between a web server and a user's web browser. It provides authentication and encryption, ensuring that data transmitted between the server and the browser remains private and protected. directlinegroup.co.uk supports HTTPS.
 directlinegroup.co.uk supports HTTPS
     
Verifying SSL Support. Please wait...
Common Name: www.directlinegroup.co.uk
Organization: Direct Line Insurance Group Plc
Location: Bromley, Kent, GB
Issuer: GlobalSign RSA OV SSL CA 2018
Valid from: Jan 25 15:51:25 2024 GMT
Valid until: Feb 25 15:51:24 2025 GMT
Authority: CA:FALSE
Keysize: 2048 Bits
Common Name: GlobalSign RSA OV SSL CA 2018
Organization: GlobalSign nv-sa
Location: BE
Issuer: GlobalSign
Valid from: Nov 21 00:00:00 2018 GMT
Valid until: Nov 21 00:00:00 2028 GMT
Authority: CA:TRUE
Keysize: 2048 Bits
Common Name: GlobalSign
Organization: GlobalSign
Location:
Issuer: GlobalSign Root CA
Valid from: Sep 19 00:00:00 2018 GMT
Valid until: Jan 28 12:00:00 2028 GMT
Authority: CA:TRUE
Keysize: 2048 Bits

Verify HTTP/2 Support ▼

HTTP/2 (Hypertext Transfer Protocol version 2) is a major revision of the HTTP protocol, which is the foundation of data communication on the World Wide Web. It was developed as an improvement over the previous HTTP/1.1 version to enhance web performance and efficiency.
 directlinegroup.co.uk supports HTTP/2
     
Verifying HTTP/2.0 Support. Please wait...

Http Header ▼

HTTP headers are extra portions of records despatched among a consumer (which include an internet browser) and a server at some stage in an HTTP request or response. They offer instructions, metadata, or manipulate parameters for the conversation among the consumer and server. 
Location: https://www.directlinegroup.co.uk/
Content-Length: 0
Content-Type: text/html; charset=UTF-8

HTTP/2 403 
date: Thu, 16 Jan 2025 20:20:21 GMT
content-type: text/html; charset=UTF-8
accept-ch: Sec-CH-UA-Bitness, Sec-CH-UA-Arch, Sec-CH-UA-Full-Version, Sec-CH-UA-Mobile, Sec-CH-UA-Model, Sec-CH-UA-Platform-Version, Sec-CH-UA-Full-Version-List, Sec-CH-UA-Platform, Sec-CH-UA, UA-Bitness, UA-Arch, UA-Full-Version, UA-Mobile, UA-Model, UA-Platform-Version, UA-Platform, UA
critical-ch: Sec-CH-UA-Bitness, Sec-CH-UA-Arch, Sec-CH-UA-Full-Version, Sec-CH-UA-Mobile, Sec-CH-UA-Model, Sec-CH-UA-Platform-Version, Sec-CH-UA-Full-Version-List, Sec-CH-UA-Platform, Sec-CH-UA, UA-Bitness, UA-Arch, UA-Full-Version, UA-Mobile, UA-Model, UA-Platform-Version, UA-Platform, UA
cross-origin-embedder-policy: require-corp
cross-origin-opener-policy: same-origin
cross-origin-resource-policy: same-origin
origin-agent-cluster: ?1
permissions-policy: accelerometer=(),autoplay=(),browsing-topics=(),camera=(),clipboard-read=(),clipboard-write=(),geolocation=(),gyroscope=(),hid=(),interest-cohort=(),magnetometer=(),microphone=(),payment=(),publickey-credentials-get=(),screen-wake-lock=(),serial=(),sync-xhr=(),usb=()
referrer-policy: same-origin
x-content-options: nosniff
x-frame-options: SAMEORIGIN
cf-mitigated: challenge
cf-chl-out: QfPXF/atIURHoQKCOvl0zz6no1ljfqye5euOnIcB7fbKeS7PTglbfzS6BfdO8FVtA4we/MHsAVH0PqMJ7ZolwARyXEpxvGyUP3ji4EzOIv37dIsw2Hg4/Z/TUBtZU2f39jPjuEJOTYuli4JF5RlaBg==$NsE2exDnXZ+4OoeSiOZ1+Q==
cache-control: private, max-age=0, no-store, no-cache, must-revalidate, post-check=0, pre-check=0
expires: Thu, 01 Jan 1970 00:00:01 GMT
vary: Accept-Encoding
server: cloudflare
cf-ray: 9030ce411fe589fd-ORD
content-encoding: br

DNS Lookup ▼

DNS entries (Domain Name System) are a critical component of the Internet infrastructure. They act as directories that translate human-readable domain names (such as example.com) to machine-readable IP addresses. DNS records are stored on DNS servers and help forward internet traffic efficiently.
Type Ip Target/Txt TTL
A 212.58.42.47 21550
NS ha1.markmonitor.zone 172750
NS ha3.markmonitor.zone 172750
NS ha2.markmonitor.zone 172750
NS ha4.markmonitor.zone 172750

Whois Lookup ▼

Domain WHOIS is a public database that provides information about domain names, including registered owners, contact information, domain registrars, registration and expiration dates, name servers, and other relevant information. Domain registration for this website began on October 19, 1999 and will expire on October 19, 2025 if not renewed. This website is now assigned through the registrar Markmonitor Inc. [Tag = MARKMONITOR]. The WHOIS data for this website's domain was last updated on September 17, 2023.
Domain Created:
1999-10-19
Domain Expires:
2025-10-19
Domain Updated:
2023-09-17
Domain Age:
25 years 5 months 5 days
Domain Registrar:
Markmonitor Inc. [Tag = MARKMONITOR]
WhoIs:
 

    Domain name:
        directlinegroup.co.uk

    Data validation:
        Nominet was able to match the registrant's name and address against a 3rd party data source on 08-Feb-2024

    Registrar:
        Markmonitor Inc. [Tag = MARKMONITOR]
        URL: https://www.markmonitor.com

    Relevant dates:
        Registered on: 19-Oct-1999
        Expiry date:  19-Oct-2025
        Last updated:  17-Sep-2023

    Registration status:
        Registered until expiry date.

    Name servers:
        ha1.markmonitor.zone
        ha2.markmonitor.zone
        ha3.markmonitor.zone
        ha4.markmonitor.zone

    WHOIS lookup made at 20:21:09 16-Jan-2025

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