How to Check Your Competitor’s Website Stats for Free

Staying ahead of your competition in the digital world requires constant monitoring of their website performance. Whether you're analyzing their traffic, SEO metrics, or backlinks, understanding how your competitors are performing gives you the insights you need to adjust your strategy.

In this blog post, we’ll show you how to check your competitor's website stats for free using some of the best available tools, including Hypestat.com, a quick and easy resource for checking key website metrics.

1. Check Traffic and Rankings with Hypestat.com

HypeStat is one of the fastest and easiest tools to check your competitor’s website statistics. With no need for a sign-up, you can quickly access essential traffic data, global and regional ranking, and more.

What You Can See:

Traffic Estimates: View daily visitor numbers and page views for any website.
Global and Regional Ranking: Get insights into where the competitor stands globally and regionally.
Server and Hosting Information: Learn about the hosting provider and server location of the website.
Backlinks: See how many websites are linking back to your competitor's site.

Hypestat.com is perfect for those looking to quickly gather traffic estimates and key metrics without the need for complex setup or premium subscriptions.

2. Explore Ubersuggest for Traffic and SEO Data

Ubersuggest by Neil Patel is another great free tool that provides insights into your competitor’s SEO performance. It offers a detailed breakdown of their traffic, backlinks, and keyword rankings.

What You Can See:

Organic Traffic: See how much traffic your competitor is getting from organic search.
Top Keywords: Learn which keywords are driving traffic to their site.
Backlink Profile: Find out how many backlinks your competitor has and which sites are linking to them.
SEO Performance: Get suggestions for improving your own website based on your competitor’s strategy.

Ubersuggest provides daily free searches and is an excellent way to monitor competitor SEO and traffic metrics.

3. Backlink Analysis with Ahrefs Free Tools

If you're particularly focused on your competitor's backlink profile, Ahrefs offers a free backlink checker tool that gives you insight into the backlinks pointing to your competitor's site.

What You Can See:

Top 100 Backlinks: View the most valuable backlinks pointing to your competitor.
Referring Domains: See how many different websites are linking to your competitor.
Anchor Text: Check which words and phrases are used to link to their site.

Ahrefs' free tool is an excellent resource for backlink analysis and understanding your competitor’s link-building strategy.

4. Use SimilarWeb for a Detailed Overview

SimilarWeb is a comprehensive tool that provides detailed insights into any website's traffic, user engagement, and traffic sources.

What You Can See:

Traffic Sources: Identify where your competitor’s traffic is coming from (organic search, direct visits, referrals, etc.).
Geographic Breakdown: Learn which countries your competitor is most popular in.
Engagement Metrics: Discover how engaged your competitor’s audience is with average visit duration, pages per visit, and bounce rate.

While SimilarWeb’s free version has some limitations, it still provides valuable insights into how your competitors are performing.

5. Monitor Backlinks with Moz Link Explorer

Moz Link Explorer offers a free version that lets you check the backlinks of any website, providing valuable insights into your competitor’s link-building strategy.

What You Can See:

Backlink Profile: Discover which websites are linking to your competitor and the strength of those links.
Domain Authority (DA): Check your competitor's domain authority, which indicates the overall strength of their website’s backlink profile.
Top Pages: See which pages on their site are getting the most backlinks.

Moz’s Link Explorer is a great tool to understand the authority and backlink profile of your competitor’s site.

6. Leverage Social Media Insights

Although tools like Hypestat focus on website stats, social media analysis can also provide valuable insights. Monitor your competitor's social media profiles to observe:

Engagement: Check how often they post and how much engagement (likes, shares, comments) their content receives.
Content Strategy: Identify what types of content get the most attention and which platforms they are using most effectively.
Audience Insights: Understand the demographics of the audience engaging with their posts.

 

Conclusion

You don’t need to pay for expensive tools to get valuable insights into your competitor’s website stats. By using free tools like Hypestat, Ubersuggest, SimilarWeb, and others, you can gather a wealth of information on traffic, backlinks, SEO performance, and more. This allows you to refine your strategy, improve your website, and gain an edge in your industry. Start using these free tools today to gain insights into your competitor’s online performance and optimize your own strategy!