xiaohongshu.com Xiaohongshu.com

   
小红书

Domain Summary

What is the traffic rank for Xiaohongshu.com?

• Xiaohongshu.com ranks #10,204 globally on HypeStat.

What percent of global Internet users visit Xiaohongshu.com?

• 0.1006847% of global Internet users visit Xiaohongshu.com

How many people visit Xiaohongshu.com each day?

• Xiaohongshu.com receives approximately 5M visitors and 45,103,678 page impressions per day.

Which countries does Xiaohongshu.com receive most of its visitors from?

• Xiaohongshu.com is mostly visited by people located in China,Hong Kong,Taiwan.

How much Xiaohongshu.com can earn?

• Xiaohongshu.com should earn about $20,270.05/day from advertising revenue.

What is Xiaohongshu.com estimated value?

• Estimated value of Xiaohongshu.com is $22,825,798.55.

What IP addresses does Xiaohongshu.com resolve to?

• Xiaohongshu.com resolves to the IP addresses 43.159.24.58.

Where are Xiaohongshu.com servers located in?

• Xiaohongshu.com has servers located in Beijing, California, Singapore.

xiaohongshu.com Profile

Title:小红书
Description:在小红书，分享照片和视频，分享购物心得，记录生活故事，和最会生活的人做朋友。
Category:Computers Electronics and Technology / Social Media Networks
About: 小红书，带你找到全世界的好东西！国外品牌官方直采，100%正品保证，跨境保税区海关监管/海外直邮！同样5折，我要国外的！100款大牌包包只送不卖！11月27日“红色星期五”等你来抢哦！ Edit Site Info

What technologies does xiaohongshu.com use?

These are the technologies used at xiaohongshu.com. xiaohongshu.com has a total of 4 technologies installed in 4 different categories.
Web Servers
OpenResty OpenResty
Nginx Nginx
Miscellaneous
PWA PWA
JavaScript Frameworks
Vue.js Vue.js
Reverse proxies
Nginx Nginx

xiaohongshu.com Traffic Analysis

Xiaohongshu.com is ranked #10,204 in the world. This website is viewed by an estimated 5M visitors daily, generating a total of 45.1M pageviews. This equates to about 150.4M monthly visitors. Xiaohongshu.com traffic has decreased by 33.21% compared to last month.
Daily Visitors5M
10.3%
Monthly Visits150.4M
33.21%
Pages per Visit9.09
16.3%
Visit duration04:57
15.19%
Bounce Rate51.82%
3.61%
Is this your site?Verify your site's metrics.
Daily Unique Visitors:
4,963,681
Monthly Visits:
150,399,534
Pages per Visit:
9.09
Daily Pageviews:
45,103,678
Avg. visit duration:
04:57
Bounce rate:
51.82%
Global Reach:
0.1006847%
Monthly Visits (SEMrush):
15,549,477
Monthly Unique Visitors (SEMrush):
5,199,048
Monthly Visits (SimilarWeb):
150,414,575
HypeRank:
10,204
SEMrush Rank:
23,252
SimilarWeb Rank:
162
*All traffic values are estimates only.

Traffic sources

Direct:
62.86%
Referral:
10.10%
Search:
23.07%
Social:
3.97%
Paid:
0%

Desktop vs Mobile

Desktop:
81.13%
Mobile:
18.87%

Total Visits Last 3 Months

162.1M
OCT
225.2M
NOV
150.4M
DEC

Visitors by country

Country
Users%
 
China 85.51%
 
Hong Kong 2.67%
 
Taiwan 2.54%
 
United States 2.36%
 
Malaysia 1.79%

Where do visitors go on xiaohongshu.com?

 
Reach%Pageviews%PerUser
xiaohongshu.com
95.92%89.61%2.23
creator.xiaohongshu.com
3.81%3.92%2.5
pgy.xiaohongshu.com
0.57%1.53%6.4
ad.xiaohongshu.com
0.56%0.57%2.4
ark.xiaohongshu.com
0.51%1.30%6.1
Last update was 92 days ago
     
This can take up to 60 seconds. Please wait...

*HypeStat.com is not promoting or affiliated with xiaohongshu.com in any way. Only publicly available statistics data are displayed.

Search Engine Indexes ▼

Search engine indexes are huge databases or collections of net pages that search engines like google like google and yahoo use to retrieve applicable facts while customers carry out searches. These indexes are created through search engines like google and yahoo through crawling and indexing net pages from throughout the internet.
Google Index:
579,000
Bing Index:
175,000
Baidu Index:
90,200,000

Moz Data ▼

Domain Authority (DA) is a metric developed by Moz. DA is a score that predicts the ranking potential of a website on search engine result pages (SERPs). Moz calculates Domain Authority on a logarithmic scale from 1 to 100, with higher scores indicating a greater likelihood of ranking well in search results. Moz Domain Authority of xiaohongshu.com is 28.
Domain Authority:
  28
Page Authority:
  36
MozRank:
  3

  ▼

SEMrush is a complete on line advertising and marketing platform that gives a extensive variety of gear and functions to help companies and entrepreneurs in enhancing their on line visibility and optimizing their virtual advertising and marketing strategies.
SemRushSemRush
Domain:
  xiaohongshu.com
Rank:
(Rank based on keywords, cost and organic traffic)
  23,252
Organic Keywords:
(Number of keywords in top 20 Google SERP)
  976
Organic Traffic:
(Number of visitors coming from top 20 search results)
  91,539
Organic Cost:
((How much need to spend if get same number of visitors from Google Adwords)
  $231,192.00
Full SEMrush Report >>

Revenue report ▼

Google.com would generate approximately $20.3K per day if the source of income were advertisements, which equates to an estimated monthly revenue of $608.1K and annual gross revenue of approximately $7.4M. Based on these figures, the site's net worth is estimated at around $22.8M.

How much would xiaohongshu.com make?

Daily Revenue:
$20,270.05
Monthly Revenue:
$608,101.50
Yearly Revenue:
$7,398,568.25
*All earnings values are estimates only.

Daily earning by country

 
CountryPageviewsEarning
 
United States 1,066,510$5,151.24
 
China 38,568,973$3,856.90
 
Hong Kong 1,204,049$1,324.45
 
Taiwan 1,145,101$263.37
 
Malaysia 805,176$233.50

Loss of money due to Adblock?

Daily Revenue Loss:
$1,621.89
Monthly Revenue Loss:
$48,656.57
Yearly Revenue Loss:
$591,988.27
Daily Pageviews Blocked:
5,573,973
Monthly Pageviews Blocked:
167,219,204
Yearly Pageviews Blocked:
2,034,500,314

Daily revenue loss by country

 
CountryBlockedLost Money
 
United States 191,972$927.22
 
China 5,013,966$501.40
 
Hong Kong 120,405$132.45
 
Taiwan 183,216$42.14
 
Malaysia 64,414$18.68

How much is xiaohongshu.com worth?

Website Value:
$22.8M

Ad Experience Report ▼

Summary of the ad experience rating of a website for a specific platform.

Mobile summary

Root domain:
xiaohongshu.com
Last Change Time:
(The last time that the site changed status.)
2019-01-10 13:40:20
Ad filtering:
(Chrome is not filtering ads on your site.)
Off
Status:
(The status of the site that is reviewed for the Better Ads Standards.)
Passing

Desktop summary

Root domain:
xiaohongshu.com
Last Change Time:
(The last time that the site changed status.)
2019-01-10 13:40:20
Ad filtering:
(Chrome is not filtering ads on your site.)
Off
Status:
(The status of the site that is reviewed for the Better Ads Standards.)
Passing

Abusive Experience Report ▼

Summary of the abusive experience rating of a website.
Root domain:
xiaohongshu.com
Last Change Time:
(The last time that the site changed status.)
2019-01-10 13:40:20
Enforcement:
(Chrome is not preventing your site from opening new windows or tabs.)
Off
Status:
(The status of the site reviewed for the abusive experiences.)
Passing

Where is xiaohongshu.com hosted? ▼

Xiaohongshu.com may be hosted in multiple data centers distributed in different locations around the world. This is probably just one of them.
Server IP:
43.159.24.58
ASN:
AS132203 
ISP:
Tencent Building, Kejizhongyi Avenue 
Server Location:
Beijing
California, CA
Singapore, SG
 

Other sites hosted on 43.159.24.58

There are no other sites hosted on this IP

How fast does xiaohongshu.com load? ▼

The average loading time of xiaohongshu.com is 2241 ms. The Desktop speed index is 93 and mobile speed index is 99.
Average Load Time:
2241 ms

Page Speed (Google PageSpeed Insights) - Desktop

93
0-49 50-89 90-100 i

Field Data

Over the last 30 days, the field data shows that this page has a AVERAGE speed compared to other pages in the Chrome User Experience Report.We are showing the 90th percentile of FCP and the 95th percentile of FID.

First Contentful Paint (FCP)1.8s 83% of loads for this page have a fast (<1s) First Contentful Paint (FCP) 83% 10% of loads for this page have an average (1s ~ 2.5s) First Contentful Paint (FCP) 10% 5% of loads for this page have a slow (>2.5s) First Contentful Paint (FCP) 5%
First Input Delay (FID)6ms 99% of loads for this page have a fast (<50ms) First Input Delay (FID) 99% 0% of loads for this page have an average (50ms ~ 250ms) First Input Delay (FID) 0% 0% of loads for this page have a slow (>250ms) First Input Delay (FID) 0%

Origin Data

All pages served from this origin have an AVERAGE speed compared to other pages in the Chrome User Experience Report. over the last 30 days.To view suggestions tailored to each page, analyze individual page URLs.

First Contentful Paint (FCP)1.9s 64% of loads for this page have a fast (<1s) First Contentful Paint (FCP) 64% 30% of loads for this page have an average (1s ~ 2.5s) First Contentful Paint (FCP) 30% 5% of loads for this page have a slow (>2.5s) First Contentful Paint (FCP) 5%
First Input Delay (FID)9ms 98% of loads for this page have a fast (<50ms) First Input Delay (FID) 98% 0% of loads for this page have an average 50ms ~ 250ms) First Input Delay (FID) 0% 0% of loads for this page have a slow (>250ms) First Input Delay (FID) 0%

Lab Data

First CPU Idle 1.3 s
First CPU Idle marks the first time at which the page's main thread is quiet enough to handle input. Learn more
First Contentful Paint 0.7 s
First Contentful Paint marks the time at which the first text or image is painted. Learn more
Performance budget  
Keep the quantity and size of network requests under the targets set by the provided performance budget. Learn more
First Meaningful Paint 0.7 s
First Meaningful Paint measures when the primary content of a page is visible. Learn more
Max Potential First Input Delay 70 ms
The maximum potential First Input Delay that your users could experience is the duration, in milliseconds, of the longest task. Learn more
Time to Interactive 1.3 s
Time to interactive is the amount of time it takes for the page to become fully interactive. Learn more
Third-Party Usage  
Third-party code can significantly impact load performance. Limit the number of redundant third-party providers and try to load third-party code after your page has primarily finished loading. Learn more
Estimated Input Latency 10 ms
Estimated Input Latency is an estimate of how long your app takes to respond to user input, in milliseconds, during the busiest 5s window of page load. If your latency is higher than 50 ms, users may perceive your app as laggy. Learn more
Total Blocking Time 20 ms
Sum of all time periods between FCP and Time to Interactive, when task length exceeded 50ms, expressed in milliseconds.
Speed Index 1.7 s
Speed Index shows how quickly the contents of a page are visibly populated. Learn more

Page Speed (Google PageSpeed Insights) - Mobile

99
0-49 50-89 90-100 i

Field Data

Over the last 30 days, the field data shows that this page has a speed compared to other pages in the Chrome User Experience Report.We are showing the 90th percentile of FCP and the 95th percentile of FID.

First Contentful Paint (FCP)0 83% of loads for this page have a fast (<0s) First Contentful Paint (FCP) 0% 0% of loads for this page have an average (0s ~ 0s) First Contentful Paint (FCP) 0% 0% of loads for this page have a slow (>0s) First Contentful Paint (FCP) 0%
First Input Delay (FID)0 0% of loads for this page have a fast (<0ms) First Input Delay (FID) 0% 0% of loads for this page have an average (0ms ~ 0ms) First Input Delay (FID) 0% 0% of loads for this page have a slow (>0ms) First Input Delay (FID) 0%

Origin Data

All pages served from this origin have an speed compared to other pages in the Chrome User Experience Report. over the last 30 days.To view suggestions tailored to each page, analyze individual page URLs.

First Contentful Paint (FCP)0 0% of loads for this page have a fast (<0s) First Contentful Paint (FCP) 0% 0% of loads for this page have an average (0s ~ 0s) First Contentful Paint (FCP) 0% 0% of loads for this page have a slow (>0s) First Contentful Paint (FCP) 0%
First Input Delay (FID)0 98% of loads for this page have a fast (<0ms) First Input Delay (FID) 0% 0% of loads for this page have an average 0ms ~ 0ms) First Input Delay (FID) 0% 0% of loads for this page have a slow (>0ms) First Input Delay (FID) 0%

Lab Data

Does xiaohongshu.com use compression? ▼

Website compression is the process of reducing the size of website files, such as HTML, CSS, JavaScript, and image files, to improve website performance and load times. Compressing website files can significantly reduce the amount of data that needs to be transferred from the server to the user's browser, resulting in faster page load times and improved user experience. Files on xiaohongshu.com are reduced by 61%.
xiaohongshu.com use gzip compression.
Original size: 8.69 KB
Compressed size: 3.34 KB
File reduced by: 5.36 KB (61%)

Google Safe Browsing ▼

Google Safe Browsing is a service provided by Google that helps protect users from visiting websites that may contain malicious or harmful content, such as malware, phishing attempts, or deceptive software.
This site is not currently listed as suspicious

MyWot.com Reputation Ratings

MyWOT (short for "My Web of Trust") is a web-based reputation and rating service that provides users with information about the trustworthiness and safety of websites. xiaohongshu.com has 68 Safety Reputations.
Status:
  SAFE
Safety Reputations:
  68
Safety Confidence:
  5

SSL Checker - SSL Certificate Verify ▼

An SSL (Secure Sockets Layer) certificate is a digital certificate that establishes a secure encrypted connection between a web server and a user's web browser. It provides authentication and encryption, ensuring that data transmitted between the server and the browser remains private and protected. xiaohongshu.com supports HTTPS.
 xiaohongshu.com supports HTTPS
     
Verifying SSL Support. Please wait...
Common Name: *.xiaohongshu.com
Organization: \E8\A1\8C\E5\90\9F\E4\BF\A1\E6\81\AF\E7\A7\91\E6\8A\80\EF\BC\88\E4\B8\8A\E6\B5\B7\EF\BC\89\E6\9C\89\E9\99\90\E5\85\AC\E5\8F\B8
Location: \E4\B8\8A\E6\B5\B7\E5\B8\82, CN
Issuer: DigiCert Secure Site CN CA G3
Valid from: Jan 28 00:00:00 2023 GMT
Valid until: Feb 21 23:59:59 2024 GMT
Authority: CA:FALSE
Keysize: 2048 Bits
Common Name: DigiCert Secure Site CN CA G3
Organization: DigiCert Inc
Location: US
Issuer: DigiCert Global Root CA
Valid from: Mar 13 12:00:00 2020 GMT
Valid until: Mar 13 12:00:00 2030 GMT
Authority: CA:TRUE
Keysize: 2048 Bits
Common Name: DigiCert Global Root CA
Organization: DigiCert Inc, OU = www.digicert.com
Location: US
Issuer: DigiCert Global Root CA
Valid from: Nov 10 00:00:00 2006 GMT
Valid until: Nov 10 00:00:00 2031 GMT
Authority: CA:TRUE
Keysize: 2048 Bits

Verify HTTP/2 Support ▼

HTTP/2 (Hypertext Transfer Protocol version 2) is a major revision of the HTTP protocol, which is the foundation of data communication on the World Wide Web. It was developed as an improvement over the previous HTTP/1.1 version to enhance web performance and efficiency.
 xiaohongshu.com supports HTTP/2
     
Verifying HTTP/2.0 Support. Please wait...

Http Header ▼

HTTP headers are extra portions of records despatched among a consumer (which include an internet browser) and a server at some stage in an HTTP request or response. They offer instructions, metadata, or manipulate parameters for the conversation among the consumer and server. 
server: stgw
date: Wed, 17 Jan 2024 13:32:56 GMT
content-type: text/html
content-length: 163
location: https://www.xiaohongshu.com:443/

HTTP/2 302 
date: Wed, 17 Jan 2024 13:32:56 GMT
content-type: text/html; charset=utf-8
server: openresty
location: /explore
set-cookie: abRequestId=42418f0a-a712-5122-b9eb-63a8768e1d0d; path=/; expires=Thu, 16 Jan 2025 13:32:56 GMT; domain=xiaohongshu.com
x-kong-upstream-latency: 22
x-kong-proxy-latency: 0
via: kong/1.2.1
access-control-allow-origin: 0
access-control-allow-credentials: true
access-control-allow-methods: GET,OPTIONS
access-control-max-age: 86400
xhs-request-time: 0.022
x-cache-lookup: Cache Miss
content-length: 47
x-nws-log-uuid: 1362548552045814338
x-cache-lookup: Cache Miss

HTTP/2 302 
date: Wed, 17 Jan 2024 13:32:57 GMT
content-type: text/html; charset=utf-8
server: openresty
location: https://www.xiaohongshu.com/website-login/captcha?redirectPath=https%3A%2F%2Fwww.xiaohongshu.com%2Fexplore%3FexSource%3Dhttps%3A%2F%2Fhypestat.com&verifyUuid=e8a6e2ef-465e-4a17-8cd7-22dd903323c6&verifyType=102&verifyBiz=461
access-control-allow-origin: 0
access-control-allow-credentials: true
access-control-allow-methods: GET,OPTIONS
access-control-max-age: 86400
xhs-request-time: 0.023
x-cache-lookup: Cache Miss
content-length: 258
x-nws-log-uuid: 15421717651387592860
x-cache-lookup: Cache Miss

HTTP/2 200 
date: Wed, 17 Jan 2024 13:32:57 GMT
content-type: text/html
server: openresty
etag: W/"652f8a88-22c5"
content-encoding: gzip
access-control-allow-origin: 0
access-control-allow-credentials: true
access-control-allow-methods: GET,OPTIONS
access-control-max-age: 86400
xhs-request-time: 0.001
x-cache-lookup: Cache Miss
last-modified: Wed, 18 Oct 2023 07:34:32 GMT
cache-control: no-cache
x-nws-log-uuid: 5673359073429435201
x-cache-lookup: Cache Miss

DNS Lookup ▼

DNS entries (Domain Name System) are a critical component of the Internet infrastructure. They act as directories that translate human-readable domain names (such as example.com) to machine-readable IP addresses. DNS records are stored on DNS servers and help forward internet traffic efficiently.
Type Ip Target/Txt TTL
SOA 180
Mname ns3.dnsv5.com
Rname enterprise3dnsadmin.dnspod.com
Serial Number 1705385164
Refresh 3600
Retry 180
Expire 1209600
Minimum TTL 180
TXT v=spf1 include:spf.protection.partner.outlook.cn -all 300
MX xiaohongshu-com.mail.protection.partner.outlook.cn 600
A 43.159.24.58 521
NS ns3.dnsv5.com 86400
NS ns4.dnsv5.com 86400

Whois Lookup ▼

Domain WHOIS is a public database that provides information about domain names, including registered owners, contact information, domain registrars, registration and expiration dates, name servers, and other relevant information. Domain registration for this website began on November 25, 2011 and will expire on November 25, 2033 if not renewed. This website is now assigned through the registrar DNSPod, Inc.. The WHOIS data for this website's domain was last updated on December 5, 2023.
Domain Created:
2011-11-25
Domain Expires:
2033-11-25
Domain Updated:
2023-12-05
Domain Age:
12 years 4 months 24 days
Domain Registrar:
DNSPod, Inc.
Domain Owner:
REDACTED FOR PRIVACY
WhoIs:
 

Domain Name: xiaohongshu.com
Registry Domain ID: 1688851578_DOMAIN_COM-VRSN
Registrar WHOIS Server: whois.dnspod.com
Registrar URL: https://www.dnspod.com
Updated Date: 2023-12-05 18:43:35
Creation Date: 2011-11-25 03:16:42
Registry Expiry Date: 2033-11-25 03:16:42
Registrar: DNSPod, Inc.
Registrar IANA ID: 1697
Registrar Abuse Contact Email: email
Registrar Abuse Contact Phone: +86.95716
Domain Status: ok https://www.icann.org/epp#ok
Registry Registrant ID: REDACTED FOR PRIVACY
Registrant Name: REDACTED FOR PRIVACY
Registrant Organization: REDACTED FOR PRIVACY
Registrant Street: REDACTED FOR PRIVACY
Registrant City: REDACTED FOR PRIVACY
Registrant State/Province: 
Registrant Postal Code: REDACTED FOR PRIVACY
Registrant Country: CN
Registrant Phone: REDACTED FOR PRIVACY
Registrant Phone Ext: REDACTED FOR PRIVACY
Registrant Fax: REDACTED FOR PRIVACY
Registrant Fax Ext: REDACTED FOR PRIVACY
Registrant Email: Select Contact Domain Holder link at https://whois.cloud.tencent.com/domain?domain=xiaohongshu.com
Registry Admin ID: REDACTED FOR PRIVACY
Admin Name: REDACTED FOR PRIVACY
Admin Organization: REDACTED FOR PRIVACY
Admin Street: REDACTED FOR PRIVACY
Admin City: REDACTED FOR PRIVACY
Admin State/Province: REDACTED FOR PRIVACY
Admin Postal Code: REDACTED FOR PRIVACY
Admin Country: REDACTED FOR PRIVACY
Admin Phone: REDACTED FOR PRIVACY
Admin Phone Ext: REDACTED FOR PRIVACY
Admin Fax: REDACTED FOR PRIVACY
Admin Fax Ext: REDACTED FOR PRIVACY
Admin Email: Select Contact Domain Holder link at https://whois.cloud.tencent.com/domain?domain=xiaohongshu.com
Registry Tech ID: REDACTED FOR PRIVACY
Tech Name: REDACTED FOR PRIVACY
Tech Organization: REDACTED FOR PRIVACY
Tech Street: REDACTED FOR PRIVACY
Tech State/Province: REDACTED FOR PRIVACY
Tech Postal Code: REDACTED FOR PRIVACY
Tech Country: REDACTED FOR PRIVACY
Tech Phone: REDACTED FOR PRIVACY
Tech Phone Ext: REDACTED FOR PRIVACY
Tech Fax: REDACTED FOR PRIVACY
Tech Fax Ext: REDACTED FOR PRIVACY
Tech Email: Select Contact Domain Holder link at https://whois.cloud.tencent.com/domain?domain=xiaohongshu.com
Registry Billing ID: REDACTED FOR PRIVACY
Billing Name: REDACTED FOR PRIVACY
Billing Organization: REDACTED FOR PRIVACY
Billing Street: REDACTED FOR PRIVACY
Billing City: REDACTED FOR PRIVACY
Billing State/Province: REDACTED FOR PRIVACY
Billing Postal Code: REDACTED FOR PRIVACY
Billing Country: REDACTED FOR PRIVACY
Billing Phone: REDACTED FOR PRIVACY
Billing Email: Select Contact Domain Holder link at https://whois.cloud.tencent.com/domain?domain=xiaohongshu.com
Name Server:NS3.DNSV5.COM
Name Server:NS4.DNSV5.COM
DNSSEC: unsigned
URL of the ICANN WHOIS Data Problem Reporting System: http://wdprs.internic.net
>>>Last update of WHOIS database: 2024-01-17T05:00:00Z