whattoexpect.com Whattoexpect.com

   
What to Expect - The Most Trusted Pregnancy & Parenting Brand

Domain Summary

What is the traffic rank for Whattoexpect.com?

• Whattoexpect.com ranks #16,231 globally on HypeStat.

What percent of global Internet users visit Whattoexpect.com?

• 0.0077879% of global Internet users visit Whattoexpect.com

How many people visit Whattoexpect.com each day?

• Whattoexpect.com receives approximately 493.5K visitors and 1,337,321 page impressions per day.

Which countries does Whattoexpect.com receive most of its visitors from?

• Whattoexpect.com is mostly visited by people located in United States,Canada,United Kingdom.

How much Whattoexpect.com can earn?

• Whattoexpect.com should earn about $5,414.57/day from advertising revenue.

What is Whattoexpect.com estimated value?

• Estimated value of Whattoexpect.com is $6,244,411.41.

What IP addresses does Whattoexpect.com resolve to?

• Whattoexpect.com resolves to the IP addresses 50.16.54.108.

Where are Whattoexpect.com servers located in?

• Whattoexpect.com has servers located in Ashburn, Virginia, 20149, United States.

whattoexpect.com Profile

Title:What to Expect - The Most Trusted Pregnancy & Parenting Brand
Description:track pregnancy week-by-week, chat with other moms and find information on baby and toddler development, pregnancy symptoms and more on whattoexpect.com.
Tags:
pregnancy
toddler development
baby names
baby development
pregnancy week by week
toddlers
signs of pregnancy
About: The Mission: The editorial mission of WhatToExpect.com is to provide accurate, timely, reliable, and balanced information about pregnancy, parenting, and preconception to reassure, inform, and support parents and parents-to-be. ...
Track your pregnancy week-by-week, chat with other moms and moms-to-be, and find answers to questions on toddler development, baby development, and pregnancy symptoms from the author of What To Expect When You're Expecting. Edit Site Info

What technologies does whattoexpect.com use?

These are the technologies used at whattoexpect.com. whattoexpect.com has a total of 5 technologies installed in 4 different categories.
Miscellaneous
Amazon S3 Amazon S3
PaaS
Amazon Web Services Amazon Web Services
Analytics
Appsflyer Appsflyer
Facebook Pixel Facebook Pixel
Tag Managers
Google Tag Manager Google Tag Manager

whattoexpect.com Traffic Analysis

Whattoexpect.com is ranked #16,231 in the world. This website is viewed by an estimated 493.5K visitors daily, generating a total of 1.3M pageviews. This equates to about 15M monthly visitors. Whattoexpect.com traffic has increased by 1.5% compared to last month.
Daily Visitors493.5K
4.5%
Monthly Visits15M
1.5%
Pages per Visit2.71
18.86%
Visit duration08:25
32.34%
Bounce Rate71.94%
6.98%
Is this your site?Verify your site's metrics.
Daily Unique Visitors:
493,476
Monthly Visits:
14,952,323
Pages per Visit:
2.71
Daily Pageviews:
1,337,321
Avg. visit duration:
08:25
Bounce rate:
71.94%
Global Reach:
0.0077879%
Monthly Visits (SEMrush):
11,357,526
Monthly Unique Visitors (SEMrush):
6,187,867
Monthly Visits (SimilarWeb):
11,753,255
HypeRank:
16,231
SEMrush Rank:
910
SimilarWeb Rank:
5,955
*All traffic values are estimates only.

Traffic sources

Direct:
30.80%
Referral:
0.71%
Search:
68.39%
Social:
0.10%
Paid:
0.01%

Desktop vs Mobile

Desktop:
13.02%
Mobile:
86.98%

Total Visits Last 3 Months

12.5M
DEC
14.7M
JAN
15M
FEB

Visitors by country

Country
Users%
 
United States 64.86%
 
Canada 6.17%
 
United Kingdom 4.98%
 
Australia 4.32%
 
India 2.17%

Where do visitors go on whattoexpect.com?

 
Reach%Pageviews%PerUser
whattoexpect.com
87.86%71.21%1.8
community.whattoexpect.com
15.52%28.15%3.9
content.whattoexpect.com
0.45%0.21%1
OTHER
0%0.43%0
Last update was 1238 days ago
     
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*HypeStat.com is not promoting or affiliated with whattoexpect.com in any way. Only publicly available statistics data are displayed.

Search Engine Indexes ▼

Search engine indexes are huge databases or collections of net pages that search engines like google like google and yahoo use to retrieve applicable facts while customers carry out searches. These indexes are created through search engines like google and yahoo through crawling and indexing net pages from throughout the internet.
Google Index:
551,000
Bing Index:
428,000
Baidu Index:
7,860

Moz Data ▼

Domain Authority (DA) is a metric developed by Moz. DA is a score that predicts the ranking potential of a website on search engine result pages (SERPs). Moz calculates Domain Authority on a logarithmic scale from 1 to 100, with higher scores indicating a greater likelihood of ranking well in search results. Moz Domain Authority of whattoexpect.com is 76.
Domain Authority:
  76
Page Authority:
  53
MozRank:
  5

  ▼

SEMrush is a complete on line advertising and marketing platform that gives a extensive variety of gear and functions to help companies and entrepreneurs in enhancing their on line visibility and optimizing their virtual advertising and marketing strategies.
SemRushSemRush
Domain:
  whattoexpect.com
Rank:
(Rank based on keywords, cost and organic traffic)
  910
Organic Keywords:
(Number of keywords in top 20 Google SERP)
  1,385,997
Organic Traffic:
(Number of visitors coming from top 20 search results)
  4,197,919
Organic Cost:
((How much need to spend if get same number of visitors from Google Adwords)
  $1,983,367.00
Full SEMrush Report >>

Revenue report ▼

Google.com would generate approximately $5.4K per day if the source of income were advertisements, which equates to an estimated monthly revenue of $162.4K and annual gross revenue of approximately $2M. Based on these figures, the site's net worth is estimated at around $6.2M.

How much would whattoexpect.com make?

Daily Revenue:
$5,414.57
Monthly Revenue:
$162,437.10
Yearly Revenue:
$1,976,318.05
*All earnings values are estimates only.

Daily earning by country

 
CountryPageviewsEarning
 
United States 867,428$4,189.68
 
Canada 82,528$498.47
 
Australia 57,792$278.56
 
United Kingdom 66,623$178.55
 
India 29,063$11.04

Loss of money due to Adblock?

Daily Revenue Loss:
$966.13
Monthly Revenue Loss:
$28,983.94
Yearly Revenue Loss:
$352,637.97
Daily Pageviews Blocked:
207,125
Monthly Pageviews Blocked:
6,213,744
Yearly Pageviews Blocked:
75,600,552

Daily revenue loss by country

 
CountryBlockedLost Money
 
United States 156,137$754.14
 
Canada 20,632$124.62
 
Australia 11,558$55.71
 
United Kingdom 10,660$28.57
 
India 8,138$3.09

How much is whattoexpect.com worth?

Website Value:
$6.2M

Ad Experience Report ▼

Summary of the ad experience rating of a website for a specific platform.

Mobile summary

Root domain:
whattoexpect.com
Last Change Time:
(The last time that the site changed status.)
2018-06-19 11:53:59
Ad filtering:
(Chrome is not filtering ads on your site.)
Off
Status:
(The status of the site that is reviewed for the Better Ads Standards.)
Passing

Desktop summary

Root domain:
whattoexpect.com
Last Change Time:
(The last time that the site changed status.)
2018-06-18 16:27:30
Ad filtering:
(Chrome is not filtering ads on your site.)
Off
Status:
(The status of the site that is reviewed for the Better Ads Standards.)
Passing

Abusive Experience Report ▼

Summary of the abusive experience rating of a website.
Root domain:
whattoexpect.com
Last Change Time:
(The last time that the site changed status.)
2018-06-19 11:53:59
Enforcement:
(Chrome is not preventing your site from opening new windows or tabs.)
Off
Status:
(The status of the site reviewed for the abusive experiences.)
Passing

Where is whattoexpect.com hosted? ▼

Whattoexpect.com may be hosted in multiple data centers distributed in different locations around the world. This is probably just one of them.
Server IP:
50.16.54.108
ASN:
AS14618 
ISP:
Amazon.com, Inc. 
Server Location:
Ashburn
Virginia, VA
20149
United States, US
 

Other sites hosted on 50.16.54.108

There are no other sites hosted on this IP

How fast does whattoexpect.com load? ▼

The average loading time of whattoexpect.com is 442 ms. The Desktop speed index is 65 and mobile speed index is 100.
Average Load Time:
442 ms

Page Speed (Google PageSpeed Insights) - Desktop

65
0-49 50-89 90-100 i

Field Data

Over the last 30 days, the field data shows that this page has a speed compared to other pages in the Chrome User Experience Report.We are showing the 90th percentile of FCP and the 95th percentile of FID.

First Contentful Paint (FCP)0 0% of loads for this page have a fast (<0s) First Contentful Paint (FCP) 0% 0% of loads for this page have an average (0s ~ 0s) First Contentful Paint (FCP) 0% 0% of loads for this page have a slow (>0s) First Contentful Paint (FCP) 0%
First Input Delay (FID)0 0% of loads for this page have a fast (<0ms) First Input Delay (FID) 0% 0% of loads for this page have an average (0ms ~ 0ms) First Input Delay (FID) 0% 0% of loads for this page have a slow (>0ms) First Input Delay (FID) 0%

Origin Data

All pages served from this origin have an speed compared to other pages in the Chrome User Experience Report. over the last 30 days.To view suggestions tailored to each page, analyze individual page URLs.

First Contentful Paint (FCP)0 0% of loads for this page have a fast (<0s) First Contentful Paint (FCP) 0% 0% of loads for this page have an average (0s ~ 0s) First Contentful Paint (FCP) 0% 0% of loads for this page have a slow (>0s) First Contentful Paint (FCP) 0%
First Input Delay (FID)0 0% of loads for this page have a fast (<0ms) First Input Delay (FID) 0% 0% of loads for this page have an average 0ms ~ 0ms) First Input Delay (FID) 0% 0% of loads for this page have a slow (>0ms) First Input Delay (FID) 0%

Lab Data


Page Speed (Google PageSpeed Insights) - Mobile

100
0-49 50-89 90-100 i

Field Data

Over the last 30 days, the field data shows that this page has a speed compared to other pages in the Chrome User Experience Report.We are showing the 90th percentile of FCP and the 95th percentile of FID.

First Contentful Paint (FCP)0 0% of loads for this page have a fast (<0s) First Contentful Paint (FCP) 0% 0% of loads for this page have an average (0s ~ 0s) First Contentful Paint (FCP) 0% 0% of loads for this page have a slow (>0s) First Contentful Paint (FCP) 0%
First Input Delay (FID)0 0% of loads for this page have a fast (<0ms) First Input Delay (FID) 0% 0% of loads for this page have an average (0ms ~ 0ms) First Input Delay (FID) 0% 0% of loads for this page have a slow (>0ms) First Input Delay (FID) 0%

Origin Data

All pages served from this origin have an speed compared to other pages in the Chrome User Experience Report. over the last 30 days.To view suggestions tailored to each page, analyze individual page URLs.

First Contentful Paint (FCP)0 0% of loads for this page have a fast (<0s) First Contentful Paint (FCP) 0% 0% of loads for this page have an average (0s ~ 0s) First Contentful Paint (FCP) 0% 0% of loads for this page have a slow (>0s) First Contentful Paint (FCP) 0%
First Input Delay (FID)0 0% of loads for this page have a fast (<0ms) First Input Delay (FID) 0% 0% of loads for this page have an average 0ms ~ 0ms) First Input Delay (FID) 0% 0% of loads for this page have a slow (>0ms) First Input Delay (FID) 0%

Lab Data

Does whattoexpect.com use compression? ▼

Website compression is the process of reducing the size of website files, such as HTML, CSS, JavaScript, and image files, to improve website performance and load times. Compressing website files can significantly reduce the amount of data that needs to be transferred from the server to the user's browser, resulting in faster page load times and improved user experience. Files on whattoexpect.com are reduced by 86%.
whattoexpect.com use gzip compression.
Original size: 260.73 KB
Compressed size: 34.53 KB
File reduced by: 226.2 KB (86%)

Google Safe Browsing ▼

Google Safe Browsing is a service provided by Google that helps protect users from visiting websites that may contain malicious or harmful content, such as malware, phishing attempts, or deceptive software.
This site is not currently listed as suspicious

MyWot.com Reputation Ratings

MyWOT (short for "My Web of Trust") is a web-based reputation and rating service that provides users with information about the trustworthiness and safety of websites. whattoexpect.com has 88 Safety Reputations.
Status:
  SAFE
Safety Reputations:
  88
Safety Confidence:
  15

SSL Checker - SSL Certificate Verify ▼

An SSL (Secure Sockets Layer) certificate is a digital certificate that establishes a secure encrypted connection between a web server and a user's web browser. It provides authentication and encryption, ensuring that data transmitted between the server and the browser remains private and protected. whattoexpect.com supports HTTPS.
 whattoexpect.com supports HTTPS
     
Verifying SSL Support. Please wait...
Common Name: www.ziffdavis.com
Organization: Ziff Davis LLC
Location: New York, US
Issuer: COMODO RSA Organization Validation Secure Server CA
Valid from: Aug 31 00:00:00 2022 GMT
Valid until: Aug 31 23:59:59 2023 GMT
Authority: CA:FALSE
Keysize: 2048 Bits
Common Name: COMODO RSA Organization Validation Secure Server CA
Organization: COMODO CA Limited
Location: Salford, Greater Manchester, GB
Issuer: COMODO RSA Certification Authority
Valid from: Feb 12 00:00:00 2014 GMT
Valid until: Feb 11 23:59:59 2029 GMT
Authority: CA:TRUE
Keysize: 2048 Bits
Common Name: COMODO RSA Certification Authority
Organization: COMODO CA Limited
Location: Salford, Greater Manchester, GB
Issuer: AAA Certificate Services
Valid from: Jan 1 00:00:00 2004 GMT
Valid until: Dec 31 23:59:59 2028 GMT
Authority: CA:TRUE
Keysize: 4096 Bits

Verify HTTP/2 Support ▼

HTTP/2 (Hypertext Transfer Protocol version 2) is a major revision of the HTTP protocol, which is the foundation of data communication on the World Wide Web. It was developed as an improvement over the previous HTTP/1.1 version to enhance web performance and efficiency.
 whattoexpect.com supports HTTP/2
     
Verifying HTTP/2.0 Support. Please wait...

Http Header ▼

HTTP headers are extra portions of records despatched among a consumer (which include an internet browser) and a server at some stage in an HTTP request or response. They offer instructions, metadata, or manipulate parameters for the conversation among the consumer and server. 
server: awselb/2.0
date: Tue, 21 Mar 2023 14:17:07 GMT
content-type: text/html
content-length: 134
location: https://www.whattoexpect.com:443/

HTTP/2 200 
content-type: text/html; charset=utf-8
cache-control: public, s-maxage=3600, max-age=317
expires: Mon, 20 Mar 2023 01:24:12 GMT
last-modified: Mon, 20 Mar 2023 01:14:12 GMT
access-control-allow-origin: *
access-control-allow-methods: GET
access-control-allow-headers: Content-Type
content-encoding: gzip
content-length: 35363
date: Tue, 21 Mar 2023 14:17:07 GMT
vary: Accept-Encoding
x-frame-options: SAMEORIGIN
edge-cache-tag: ~/
x-device: desktop

DNS Lookup ▼

DNS entries (Domain Name System) are a critical component of the Internet infrastructure. They act as directories that translate human-readable domain names (such as example.com) to machine-readable IP addresses. DNS records are stored on DNS servers and help forward internet traffic efficiently.
Type Ip Target/Txt TTL
MX mail.whattoexpect.com 3464
SOA 764
Mname ns-1363.awsdns-42.org
Rname awsdns-hostmaster.amazon.com
Serial Number 1
Refresh 7200
Retry 900
Expire 1209600
Minimum TTL 86400
A 52.5.248.144 3
A 3.93.161.54 3
NS ns-1560.awsdns-03.co.uk 3462
NS ns-1363.awsdns-42.org 3462
NS ns-960.awsdns-56.net 3462
NS ns-332.awsdns-41.com 3462

Whois Lookup ▼

Domain WHOIS is a public database that provides information about domain names, including registered owners, contact information, domain registrars, registration and expiration dates, name servers, and other relevant information. Domain registration for this website began on June 15, 1998 and will expire on June 14, 2025 if not renewed. This website is now assigned through the registrar Network Solutions, LLC. The WHOIS data for this website's domain was last updated on April 15, 2020.
Domain Created:
1998-06-15
Domain Expires:
2025-06-14
Domain Updated:
2020-04-15
Domain Age:
25 years 10 months 4 days
Domain Registrar:
Network Solutions, LLC
Domain Owner:
PERFECT PRIVACY, LLC
WhoIs:
 

Domain Name: WHATTOEXPECT.COM
Registry Domain ID: 1423982_DOMAIN_COM-VRSN
Registrar WHOIS Server: whois.networksolutions.com
Registrar URL: http://networksolutions.com
Updated Date: 2020-04-15T06:52:55Z
Creation Date: 1998-06-15T04:00:00Z
Registrar Registration Expiration Date: 2025-06-14T04:00:00Z
Registrar: Network Solutions, LLC
Registrar IANA ID: 2
Reseller: 
Domain Status: clientTransferProhibited https://icann.org/epp#clientTransferProhibited
Registry Registrant ID: 
Registrant Name: PERFECT PRIVACY, LLC
Registrant Organization: 
Registrant Street: 5335 Gate Parkway care of Network Solutions PO Box 459
Registrant City: Jacksonville
Registrant State/Province: FL
Registrant Postal Code: 32256
Registrant Country: US
Registrant Phone: +1.5707088622
Registrant Phone Ext: 
Registrant Fax: 
Registrant Fax Ext: 
Registrant Email: email
Registry Admin ID: 
Admin Name: PERFECT PRIVACY, LLC
Admin Organization: 
Admin Street: 5335 Gate Parkway care of Network Solutions PO Box 459
Admin City: Jacksonville
Admin State/Province: FL
Admin Postal Code: 32256
Admin Country: US
Admin Phone: +1.5707088622
Admin Phone Ext: 
Admin Fax: 
Admin Fax Ext: 
Admin Email: email
Registry Tech ID: 
Tech Name: PERFECT PRIVACY, LLC
Tech Organization: 
Tech Street: 5335 Gate Parkway care of Network Solutions PO Box 459
Tech City: Jacksonville
Tech State/Province: FL
Tech Postal Code: 32256
Tech Country: US
Tech Phone: +1.5707088622
Tech Phone Ext: 
Tech Fax: 
Tech Fax Ext: 
Tech Email: email
Name Server: NS-1363.AWSDNS-42.ORG
Name Server: NS-332.AWSDNS-41.COM
Name Server: NS-960.AWSDNS-56.NET
Name Server: NS-1560.AWSDNS-03.CO.UK
DNSSEC: unsigned
Registrar Abuse Contact Email: email
Registrar Abuse Contact Phone: +1.8777228662
URL of the ICANN WHOIS Data Problem Reporting System: http://wdprs.internic.net/
>>> Last update of WHOIS database: 2023-03-21T14:18:03Z