observer.com Observer.com

   
News, data and insight about the powerful forces that shape the world. | Observer

Domain Summary

What is the traffic rank for Observer.com?

• Observer.com ranks #275,975 globally on HypeStat.

What percent of global Internet users visit Observer.com?

• 0.0007966% of global Internet users visit Observer.com

How many people visit Observer.com each day?

• Observer.com receives approximately 39.3K visitors and 55,048 page impressions per day.

Which countries does Observer.com receive most of its visitors from?

• Observer.com is mostly visited by people located in United States,United Kingdom,Canada.

How much Observer.com can earn?

• Observer.com should earn about $243.13/day from advertising revenue.

What is Observer.com estimated value?

• Estimated value of Observer.com is $276,699.41.

What IP addresses does Observer.com resolve to?

• Observer.com resolves to the IP addresses 192.0.66.160.

Where are Observer.com servers located in?

• Observer.com has servers located in San Francisco, California, 94110, United States.

observer.com Profile

Title:News, data and insight about the powerful forces that shape the world. | Observer
Description:News, data and insight about the powerful forces that shape the world.
Tags:
news
lifestyle
media
south park
local news
entertainment
newspapers
observer
newspaper
business
drupal
us news
arts
nyc
Category:News and Media / News and Media
About: The New York Observer: New York City Breaking News, Politics, Opinion, Media, Manhattan Real Estate, Fashion, Gossip, Movies, Books, Theater, and the Arts - Observer.com
A sophisticated take on news, culture, politics & luxury. Edit Site Info

What technologies does observer.com use?

These are the technologies used at observer.com. observer.com has a total of 16 technologies installed in 17 different categories.
Analytics
Facebook Pixel Facebook Pixel
Google Analytics Google Analytics
Tag Managers
Google Tag Manager Google Tag Manager
Security
HSTS HSTS
JavaScript Libraries
jQuery jQuery
Web Servers
Nginx Nginx
Reverse proxies
Nginx Nginx
Cookie compliance
OneTrust OneTrust
Miscellaneous
Open Graph Open Graph
PWA PWA
Permutive Permutive
Performance
Priority Hints Priority Hints
Marketing Automation
Sailthru Sailthru
Email
Sailthru Sailthru
Personalisation
Sailthru Sailthru
CMS
WordPress WordPress
Blogs
WordPress WordPress
PaaS
WordPress VIP WordPress VIP
Programming Languages
PHP PHP
Databases
MySQL MySQL

observer.com Traffic Analysis

Observer.com is ranked #275,975 in the world. This website is viewed by an estimated 39.3K visitors daily, generating a total of 55K pageviews. This equates to about 1.2M monthly visitors. Observer.com traffic has decreased by 52.3% compared to last month.
Daily Visitors39.3K
31.73%
Monthly Visits1.2M
52.3%
Pages per Visit1.40
5.55%
Visit duration00:42
85.01%
Bounce Rate76.64%
7.55%
Is this your site?Verify your site's metrics.
Daily Unique Visitors:
39,271
Monthly Visits:
1,189,911
Pages per Visit:
1.40
Daily Pageviews:
55,048
Avg. visit duration:
00:42
Bounce rate:
76.64%
Global Reach:
0.0007966%
Monthly Visits (SEMrush):
936,644
Monthly Unique Visitors (SEMrush):
806,165
Monthly Visits (SimilarWeb):
1,190,034
HypeRank:
275,975
SEMrush Rank:
10,273
SimilarWeb Rank:
71,609
*All traffic values are estimates only.

Traffic sources

Direct:
28.29%
Referral:
11.12%
Search:
54.08%
Social:
6.51%
Paid:
0%

Desktop vs Mobile

Desktop:
43.43%
Mobile:
56.57%

Total Visits Last 3 Months

1.3M
JUN
2.5M
JUL
1.2M
AUG

Visitors by country

Country
Users%
 
United States 58.05%
 
United Kingdom 8.68%
 
Canada 4.55%
 
Australia 3.21%
 
India 2.43%

Where do visitors go on observer.com?

 
Reach%Pageviews%PerUser
observer.com
100.00%100.00%1.2
Last update was 204 days ago
     
This can take up to 60 seconds. Please wait...

*HypeStat.com is not promoting or affiliated with observer.com in any way. Only publicly available statistics data are displayed.

Search Engine Indexes ▼

Search engine indexes are huge databases or collections of net pages that search engines like google like google and yahoo use to retrieve applicable facts while customers carry out searches. These indexes are created through search engines like google and yahoo through crawling and indexing net pages from throughout the internet.
Google Index:
175,000
Bing Index:
2,260
Baidu Index:
33,700

Moz Data ▼

Domain Authority (DA) is a metric developed by Moz. DA is a score that predicts the ranking potential of a website on search engine result pages (SERPs). Moz calculates Domain Authority on a logarithmic scale from 1 to 100, with higher scores indicating a greater likelihood of ranking well in search results. Moz Domain Authority of observer.com is 90.
Domain Authority:
  90
Page Authority:
  68
MozRank:
  7

  ▼

SEMrush is a complete on line advertising and marketing platform that gives a extensive variety of gear and functions to help companies and entrepreneurs in enhancing their on line visibility and optimizing their virtual advertising and marketing strategies.
SemRushSemRush
Domain:
  observer.com
Rank:
(Rank based on keywords, cost and organic traffic)
  10,273
Organic Keywords:
(Number of keywords in top 20 Google SERP)
  651,383
Organic Traffic:
(Number of visitors coming from top 20 search results)
  232,178
Organic Cost:
((How much need to spend if get same number of visitors from Google Adwords)
  $117,186.00
Full SEMrush Report >>

Revenue report ▼

Google.com would generate approximately $243.1 per day if the source of income were advertisements, which equates to an estimated monthly revenue of $7.3K and annual gross revenue of approximately $88.7K. Based on these figures, the site's net worth is estimated at around $276.7K.

How much would observer.com make?

Daily Revenue:
$243.13
Monthly Revenue:
$7,293.90
Yearly Revenue:
$88,742.45
*All earnings values are estimates only.

Daily earning by country

 
CountryPageviewsEarning
 
United States 31,958$154.36
 
Canada 2,505$15.13
 
United Kingdom 4,778$12.81
 
Australia 1,766$8.51
 
India 1,340$0.51

Loss of money due to Adblock?

Daily Revenue Loss:
$35.46
Monthly Revenue Loss:
$1,063.82
Yearly Revenue Loss:
$12,943.10
Daily Pageviews Blocked:
7,872
Monthly Pageviews Blocked:
236,148
Yearly Pageviews Blocked:
2,873,135

Daily revenue loss by country

 
CountryBlockedLost Money
 
United States 5,752$27.78
 
Canada 626$3.78
 
United Kingdom 765$2.05
 
Australia 353$1.70
 
India 375$0.14

How much is observer.com worth?

Website Value:
$276.7K

Ad Experience Report ▼

Summary of the ad experience rating of a website for a specific platform.

Mobile summary

Root domain:
observer.com
Last Change Time:
(The last time that the site changed status.)
2018-07-12 03:35:26
Ad filtering:
(Chrome is not filtering ads on your site.)
Off
Status:
(The status of the site that is reviewed for the Better Ads Standards.)
Passing

Desktop summary

Root domain:
observer.com
Last Change Time:
(The last time that the site changed status.)
2018-07-11 05:45:55
Ad filtering:
(Chrome is not filtering ads on your site.)
Off
Status:
(The status of the site that is reviewed for the Better Ads Standards.)
Passing

Abusive Experience Report ▼

Summary of the abusive experience rating of a website.
Root domain:
observer.com
Last Change Time:
(The last time that the site changed status.)
2018-07-12 03:35:26
Enforcement:
(Chrome is not preventing your site from opening new windows or tabs.)
Off
Status:
(The status of the site reviewed for the abusive experiences.)
Passing

Where is observer.com hosted? ▼

Observer.com may be hosted in multiple data centers distributed in different locations around the world. This is probably just one of them.
Server IP:
192.0.66.160
ASN:
AS2635 
ISP:
Automattic, Inc 
Server Location:
San Francisco
California, CA
94110
United States, US
 

Other sites hosted on 192.0.66.160

How fast does observer.com load? ▼

The average loading time of observer.com is 17 ms. The Desktop speed index is 51 and mobile speed index is 99.
Average Load Time:
17 ms

Page Speed (Google PageSpeed Insights) - Desktop

51
0-49 50-89 90-100 i

Field Data

Over the last 30 days, the field data shows that this page has a speed compared to other pages in the Chrome User Experience Report.We are showing the 90th percentile of FCP and the 95th percentile of FID.

First Contentful Paint (FCP)0 0% of loads for this page have a fast (<0s) First Contentful Paint (FCP) 0% 0% of loads for this page have an average (0s ~ 0s) First Contentful Paint (FCP) 0% 0% of loads for this page have a slow (>0s) First Contentful Paint (FCP) 0%
First Input Delay (FID)0 0% of loads for this page have a fast (<0ms) First Input Delay (FID) 0% 0% of loads for this page have an average (0ms ~ 0ms) First Input Delay (FID) 0% 0% of loads for this page have a slow (>0ms) First Input Delay (FID) 0%

Origin Data

All pages served from this origin have an speed compared to other pages in the Chrome User Experience Report. over the last 30 days.To view suggestions tailored to each page, analyze individual page URLs.

First Contentful Paint (FCP)0 0% of loads for this page have a fast (<0s) First Contentful Paint (FCP) 0% 0% of loads for this page have an average (0s ~ 0s) First Contentful Paint (FCP) 0% 0% of loads for this page have a slow (>0s) First Contentful Paint (FCP) 0%
First Input Delay (FID)0 0% of loads for this page have a fast (<0ms) First Input Delay (FID) 0% 0% of loads for this page have an average 0ms ~ 0ms) First Input Delay (FID) 0% 0% of loads for this page have a slow (>0ms) First Input Delay (FID) 0%

Lab Data


Page Speed (Google PageSpeed Insights) - Mobile

99
0-49 50-89 90-100 i

Field Data

Over the last 30 days, the field data shows that this page has a speed compared to other pages in the Chrome User Experience Report.We are showing the 90th percentile of FCP and the 95th percentile of FID.

First Contentful Paint (FCP)0 0% of loads for this page have a fast (<0s) First Contentful Paint (FCP) 0% 0% of loads for this page have an average (0s ~ 0s) First Contentful Paint (FCP) 0% 0% of loads for this page have a slow (>0s) First Contentful Paint (FCP) 0%
First Input Delay (FID)0 0% of loads for this page have a fast (<0ms) First Input Delay (FID) 0% 0% of loads for this page have an average (0ms ~ 0ms) First Input Delay (FID) 0% 0% of loads for this page have a slow (>0ms) First Input Delay (FID) 0%

Origin Data

All pages served from this origin have an speed compared to other pages in the Chrome User Experience Report. over the last 30 days.To view suggestions tailored to each page, analyze individual page URLs.

First Contentful Paint (FCP)0 0% of loads for this page have a fast (<0s) First Contentful Paint (FCP) 0% 0% of loads for this page have an average (0s ~ 0s) First Contentful Paint (FCP) 0% 0% of loads for this page have a slow (>0s) First Contentful Paint (FCP) 0%
First Input Delay (FID)0 0% of loads for this page have a fast (<0ms) First Input Delay (FID) 0% 0% of loads for this page have an average 0ms ~ 0ms) First Input Delay (FID) 0% 0% of loads for this page have a slow (>0ms) First Input Delay (FID) 0%

Lab Data

Does observer.com use compression? ▼

Website compression is the process of reducing the size of website files, such as HTML, CSS, JavaScript, and image files, to improve website performance and load times. Compressing website files can significantly reduce the amount of data that needs to be transferred from the server to the user's browser, resulting in faster page load times and improved user experience. Files on observer.com are reduced by 87%.
observer.com use gzip compression.
Original size: 291.64 KB
Compressed size: 37.38 KB
File reduced by: 254.27 KB (87%)

Google Safe Browsing ▼

Google Safe Browsing is a service provided by Google that helps protect users from visiting websites that may contain malicious or harmful content, such as malware, phishing attempts, or deceptive software.
This site is not currently listed as suspicious

MyWot.com Reputation Ratings

MyWOT (short for "My Web of Trust") is a web-based reputation and rating service that provides users with information about the trustworthiness and safety of websites. observer.com has 89 Safety Reputations.
Status:
  SAFE
Safety Reputations:
  89
Safety Confidence:
  42
Child Safety Reputations:
  89
Child Safety Confidence:
  41

SSL Checker - SSL Certificate Verify ▼

An SSL (Secure Sockets Layer) certificate is a digital certificate that establishes a secure encrypted connection between a web server and a user's web browser. It provides authentication and encryption, ensuring that data transmitted between the server and the browser remains private and protected. observer.com supports HTTPS.
 observer.com supports HTTPS
     
Verifying SSL Support. Please wait...
Common Name: observer.com
Organization:
Location:
Issuer: R3
Valid from: Aug 7 15:10:43 2023 GMT
Valid until: Nov 5 15:10:42 2023 GMT
Authority: CA:FALSE
Keysize:
Common Name: R3
Organization: Let's Encrypt
Location: US
Issuer: ISRG Root X1
Valid from: Sep 4 00:00:00 2020 GMT
Valid until: Sep 15 16:00:00 2025 GMT
Authority: CA:TRUE
Keysize: 2048 Bits
Common Name: ISRG Root X1
Organization: Internet Security Research Group
Location: US
Issuer: DST Root CA X3
Valid from: Jan 20 19:14:03 2021 GMT
Valid until: Sep 30 18:14:03 2024 GMT
Authority: CA:TRUE
Keysize: 4096 Bits

Verify HTTP/2 Support ▼

HTTP/2 (Hypertext Transfer Protocol version 2) is a major revision of the HTTP protocol, which is the foundation of data communication on the World Wide Web. It was developed as an improvement over the previous HTTP/1.1 version to enhance web performance and efficiency.
 observer.com supports HTTP/2
     
Verifying HTTP/2.0 Support. Please wait...

Site Categories ▼

Website categories are used to classify websites based on their content or purpose. These categories provide a way to organize and filter websites, allowing users to find relevant information or ensure compliance with specific regulations or policies.
United States/New York
News and Media/Newspapers

Http Header ▼

HTTP headers are extra portions of records despatched among a consumer (which include an internet browser) and a server at some stage in an HTTP request or response. They offer instructions, metadata, or manipulate parameters for the conversation among the consumer and server. 
server: nginx
date: Mon, 02 Oct 2023 18:19:52 GMT
content-type: text/html; charset=UTF-8
content-length: 38273
x-hacker: If you're reading this, you should visit wpvip.com/careers and apply to join the fun, mention this header.
x-powered-by: WordPress VIP <https://wpvip.com>
host-header: a9130478a60e5f9135f765b23f26593b
x-frame-options: SAMEORIGIN
link: <https://observer.com/wp-json/>; rel="https://api.w.org/"
link: <https://observer.com/wp-json/wp/v2/pages/1329211>; rel="alternate"; type="application/json"
link: <http://nyob.co/N5PKir>; rel=shortlink
x-rq: mdw2 96 185 443
cache-control: max-age=300, must-revalidate
content-encoding: gzip
age: 756
x-cache: hit
vary: Accept-Encoding
accept-ranges: bytes
strict-transport-security: max-age=31536000;includeSubdomains;preload

DNS Lookup ▼

DNS entries (Domain Name System) are a critical component of the Internet infrastructure. They act as directories that translate human-readable domain names (such as example.com) to machine-readable IP addresses. DNS records are stored on DNS servers and help forward internet traffic efficiently.
Type Ip Target/Txt TTL
TXT v=spf1 a mx include:aspmx.sailthru.com include:_spf.google.com include:_spf.salesforce.com ~all 3600
TXT facebook-domain-verification=ybuw2parx1lwoq5tsd9mrdxphc0jel 3600
TXT google-site-verification=tzfw7MsNBG17JYRCbZztmLNB5CEzTIKWkgP5Xw5_iKQ 3600
MX aspmx2.googlemail.com 3600
MX aspmx.l.google.com 3600
MX alt1.aspmx.l.google.com 3600
MX alt2.aspmx.l.google.com 3600
MX aspmx3.googlemail.com 3600
SOA 86400
Mname ns1.wordpress.com
Rname hostmaster.wordpress.com
Serial Number 2005071858
Refresh 14400
Retry 7200
Expire 604800
Minimum TTL 300
A 192.0.66.160 3512
NS ns3.wordpress.com 86400
NS ns1.wordpress.com 86400
NS ns2.wordpress.com 86400

Whois Lookup ▼

Domain WHOIS is a public database that provides information about domain names, including registered owners, contact information, domain registrars, registration and expiration dates, name servers, and other relevant information. Domain registration for this website began on April 22, 1994 and will expire on February 3, 2024 if not renewed. This website is now assigned through the registrar GoDaddy.com, LLC. The WHOIS data for this website's domain was last updated on February 3, 2014.
Domain Created:
1994-04-22
Domain Expires:
2024-02-03
Domain Updated:
2014-02-03
Domain Age:
30 years 1 days
Domain Registrar:
GoDaddy.com, LLC
Domain Owner:
Domains By Proxy, LLC
WhoIs:
 

Domain Name: OBSERVER.COM
Registry Domain ID: 43615_DOMAIN_COM-VRSN
Registrar WHOIS Server: whois.godaddy.com
Registrar URL: https://www.godaddy.com
Updated Date: 2014-02-03T19:00:00Z
Creation Date: 1994-04-22T23:00:00Z
Registrar Registration Expiration Date: 2024-02-03T18:58:48Z
Registrar: GoDaddy.com, LLC
Registrar IANA ID: 146
Registrar Abuse Contact Email: email
Registrar Abuse Contact Phone: +1.4806242505
Domain Status: clientTransferProhibited https://icann.org/epp#clientTransferProhibited
Domain Status: clientUpdateProhibited https://icann.org/epp#clientUpdateProhibited
Domain Status: clientRenewProhibited https://icann.org/epp#clientRenewProhibited
Domain Status: clientDeleteProhibited https://icann.org/epp#clientDeleteProhibited
Registry Registrant ID: Not Available From Registry
Registrant Name: Registration Private
Registrant Organization: Domains By Proxy, LLC
Registrant Street: DomainsByProxy.com
Registrant Street: 2155 E Warner Rd
Registrant City: Tempe
Registrant State/Province: Arizona
Registrant Postal Code: 85284
Registrant Country: US
Registrant Phone: +1.4806242599
Registrant Phone Ext:
Registrant Fax: +1.4806242598
Registrant Fax Ext:
Registrant Email: Select Contact Domain Holder link at https://www.godaddy.com/whois/results.aspx?domain=OBSERVER.COM
Registry Admin ID: Not Available From Registry
Admin Name: Registration Private
Admin Organization: Domains By Proxy, LLC
Admin Street: DomainsByProxy.com
Admin Street: 2155 E Warner Rd
Admin City: Tempe
Admin State/Province: Arizona
Admin Postal Code: 85284
Admin Country: US
Admin Phone: +1.4806242599
Admin Phone Ext:
Admin Fax: +1.4806242598
Admin Fax Ext:
Admin Email: Select Contact Domain Holder link at https://www.godaddy.com/whois/results.aspx?domain=OBSERVER.COM
Registry Tech ID: Not Available From Registry
Tech Name: Registration Private
Tech Organization: Domains By Proxy, LLC
Tech Street: DomainsByProxy.com
Tech Street: 2155 E Warner Rd
Tech City: Tempe
Tech State/Province: Arizona
Tech Postal Code: 85284
Tech Country: US
Tech Phone: +1.4806242599
Tech Phone Ext:
Tech Fax: +1.4806242598
Tech Fax Ext:
Tech Email: Select Contact Domain Holder link at https://www.godaddy.com/whois/results.aspx?domain=OBSERVER.COM
Name Server: NS1.WORDPRESS.COM
Name Server: NS3.WORDPRESS.COM
Name Server: NS2.WORDPRESS.COM
DNSSEC: unsigned
URL of the ICANN WHOIS Data Problem Reporting System: http://wdprs.internic.net/
>>> Last update of WHOIS database: 2023-10-02T18:21:20Z