lego.com Lego.com

   
Home | Official LEGO® Shop US

Domain Summary

What is the traffic rank for Lego.com?

• Lego.com ranks #9,759 globally on HypeStat.

What percent of global Internet users visit Lego.com?

• 0.0204557% of global Internet users visit Lego.com

How many people visit Lego.com each day?

• Lego.com receives approximately 1M visitors and 5,889,348 page impressions per day.

Which countries does Lego.com receive most of its visitors from?

• Lego.com is mostly visited by people located in United States,United Kingdom,Canada.

How much Lego.com can earn?

• Lego.com should earn about $24,075.19/day from advertising revenue.

What is Lego.com estimated value?

• Estimated value of Lego.com is $28,606,355.67.

What IP addresses does Lego.com resolve to?

• Lego.com resolves to the IP addresses 23.223.211.91.

Where are Lego.com servers located in?

• Lego.com has servers located in San Jose, California, 95141, United States.

lego.com Profile

Title:Home | Official LEGO® Shop US
Description:Explore the world of LEGO® through games, videos, products and more! Shop awesome LEGO® building toys and brick sets and find the perfect gift for your kid
Tags:
fun
enfants
kids games
kids
games
middle earth
children
lego.com
lego
kinder
toys
Category:Games / Other Games
About: Producer of building blocks. Edit Site Info

What technologies does lego.com use?

These are the technologies used at lego.com. lego.com has a total of 4 technologies installed in 3 different categories.
Ecommerce
Cart Functionality Cart Functionality
Security
HSTS HSTS
Miscellaneous
Open Graph Open Graph
PWA PWA

lego.com Traffic Analysis

Lego.com is ranked #9,759 in the world. This website is viewed by an estimated 1M visitors daily, generating a total of 5.9M pageviews. This equates to about 30.6M monthly visitors. Lego.com traffic has decreased by 13.78% compared to last month.
Daily Visitors1M
13.96%
Monthly Visits30.6M
13.78%
Pages per Visit5.84
0.46%
Visit duration03:52
0.32%
Bounce Rate39.78%
0.89%
Is this your site?Verify your site's metrics.
Daily Unique Visitors:
1,008,450
Monthly Visits:
30,556,035
Pages per Visit:
5.84
Daily Pageviews:
5,889,348
Avg. visit duration:
03:52
Bounce rate:
39.78%
Global Reach:
0.0204557%
Monthly Visits (SEMrush):
40,456,922
Monthly Unique Visitors (SEMrush):
21,262,623
Monthly Visits (SimilarWeb):
30,870,916
HypeRank:
9,759
SEMrush Rank:
248
SimilarWeb Rank:
1,337
*All traffic values are estimates only.

Traffic sources

Direct:
54.38%
Referral:
4.56%
Search:
38.50%
Social:
2.09%
Paid:
0.47%

Desktop vs Mobile

Desktop:
29.86%
Mobile:
70.14%

Total Visits Last 3 Months

32.6M
APR
35.4M
MAY
30.6M
JUN

Visitors by country

Country
Users%
 
United States 38.70%
 
United Kingdom 8.11%
 
Canada 5.48%
 
Germany 4.52%
 
Poland 4.22%

Where do visitors go on lego.com?

 
Reach%Pageviews%PerUser
lego.com
94.05%82.55%3.4
identity.lego.com
4.33%4.98%4.4
education.lego.com
3.83%5.19%5.2
ideas.lego.com
3.65%3.08%3.2
jobsearch.lego.com
1.37%0.74%2
Last update was 251 days ago
     
This can take up to 60 seconds. Please wait...

*HypeStat.com is not promoting or affiliated with lego.com in any way. Only publicly available statistics data are displayed.

Search Engine Indexes ▼

Search engine indexes are huge databases or collections of net pages that search engines like google like google and yahoo use to retrieve applicable facts while customers carry out searches. These indexes are created through search engines like google and yahoo through crawling and indexing net pages from throughout the internet.
Google Index:
3,690,000
Bing Index:
10,100
Baidu Index:
1,280,000

  ▼

SEMrush is a complete on line advertising and marketing platform that gives a extensive variety of gear and functions to help companies and entrepreneurs in enhancing their on line visibility and optimizing their virtual advertising and marketing strategies.
SemRushSemRush
Domain:
  lego.com
Rank:
(Rank based on keywords, cost and organic traffic)
  248
Organic Keywords:
(Number of keywords in top 20 Google SERP)
  529,481
Organic Traffic:
(Number of visitors coming from top 20 search results)
  11,173,662
Organic Cost:
((How much need to spend if get same number of visitors from Google Adwords)
  $9,374,431.00
Full SEMrush Report >>

Revenue report ▼

Google.com would generate approximately $24.1K per day if the source of income were advertisements, which equates to an estimated monthly revenue of $722.3K and annual gross revenue of approximately $8.8M. Based on these figures, the site's net worth is estimated at around $28.6M.

How much would lego.com make?

Daily Revenue:
$24,075.19
Monthly Revenue:
$722,255.70
Yearly Revenue:
$8,787,444.35
*All earnings values are estimates only.

Daily earning by country

 
CountryPageviewsEarning
 
United States 2,279,164$11,008.36
 
Canada 322,814$1,949.80
 
United Kingdom 477,708$1,280.26
 
Germany 266,071$372.50
 
Poland 248,256$99.30

Loss of money due to Adblock?

Daily Revenue Loss:
$2,814.59
Monthly Revenue Loss:
$84,437.71
Yearly Revenue Loss:
$1,027,325.44
Daily Pageviews Blocked:
726,471
Monthly Pageviews Blocked:
21,794,137
Yearly Pageviews Blocked:
265,161,999

Daily revenue loss by country

 
CountryBlockedLost Money
 
United States 410,250$1,981.51
 
Canada 80,704$487.45
 
United Kingdom 76,433$204.84
 
Germany 77,160$108.02
 
Poland 81,924$32.77

How much is lego.com worth?

Website Value:
$28.6M

Ad Experience Report ▼

Summary of the ad experience rating of a website for a specific platform.

Mobile summary

Root domain:
lego.com
Last Change Time:
(The last time that the site changed status.)
2019-03-07 09:14:49
Ad filtering:
(Chrome is not filtering ads on your site.)
Off
Status:
(The status of the site that is reviewed for the Better Ads Standards.)
Passing

Desktop summary

Root domain:
lego.com
Last Change Time:
(The last time that the site changed status.)
2019-03-07 09:14:49
Ad filtering:
(Chrome is not filtering ads on your site.)
Off
Status:
(The status of the site that is reviewed for the Better Ads Standards.)
Passing

Abusive Experience Report ▼

Summary of the abusive experience rating of a website.
Root domain:
lego.com
Last Change Time:
(The last time that the site changed status.)
2019-03-07 09:14:49
Enforcement:
(Chrome is not preventing your site from opening new windows or tabs.)
Off
Status:
(The status of the site reviewed for the abusive experiences.)
Passing

Where is lego.com hosted? ▼

Lego.com may be hosted in multiple data centers distributed in different locations around the world. This is probably just one of them.
Server IP:
23.223.211.91
ASN:
AS20940 
ISP:
Akamai International B.V. 
Server Location:
San Jose
California, CA
95141
United States, US
 

Other sites hosted on 23.223.211.91

There are no other sites hosted on this IP

How fast does lego.com load? ▼

The average loading time of lego.com is 6311 ms. The Desktop speed index is 48 and mobile speed index is 96.
Average Load Time:
6311 ms

Page Speed (Google PageSpeed Insights) - Desktop

48
0-49 50-89 90-100 i

Field Data

Over the last 30 days, the field data shows that this page has a speed compared to other pages in the Chrome User Experience Report.We are showing the 90th percentile of FCP and the 95th percentile of FID.

First Contentful Paint (FCP)0 0% of loads for this page have a fast (<0s) First Contentful Paint (FCP) 0% 0% of loads for this page have an average (0s ~ 0s) First Contentful Paint (FCP) 0% 0% of loads for this page have a slow (>0s) First Contentful Paint (FCP) 0%
First Input Delay (FID)0 0% of loads for this page have a fast (<0ms) First Input Delay (FID) 0% 0% of loads for this page have an average (0ms ~ 0ms) First Input Delay (FID) 0% 0% of loads for this page have a slow (>0ms) First Input Delay (FID) 0%

Origin Data

All pages served from this origin have an speed compared to other pages in the Chrome User Experience Report. over the last 30 days.To view suggestions tailored to each page, analyze individual page URLs.

First Contentful Paint (FCP)0 0% of loads for this page have a fast (<0s) First Contentful Paint (FCP) 0% 0% of loads for this page have an average (0s ~ 0s) First Contentful Paint (FCP) 0% 0% of loads for this page have a slow (>0s) First Contentful Paint (FCP) 0%
First Input Delay (FID)0 0% of loads for this page have a fast (<0ms) First Input Delay (FID) 0% 0% of loads for this page have an average 0ms ~ 0ms) First Input Delay (FID) 0% 0% of loads for this page have a slow (>0ms) First Input Delay (FID) 0%

Lab Data


Page Speed (Google PageSpeed Insights) - Mobile

96
0-49 50-89 90-100 i

Field Data

Over the last 30 days, the field data shows that this page has a speed compared to other pages in the Chrome User Experience Report.We are showing the 90th percentile of FCP and the 95th percentile of FID.

First Contentful Paint (FCP)0 0% of loads for this page have a fast (<0s) First Contentful Paint (FCP) 0% 0% of loads for this page have an average (0s ~ 0s) First Contentful Paint (FCP) 0% 0% of loads for this page have a slow (>0s) First Contentful Paint (FCP) 0%
First Input Delay (FID)0 0% of loads for this page have a fast (<0ms) First Input Delay (FID) 0% 0% of loads for this page have an average (0ms ~ 0ms) First Input Delay (FID) 0% 0% of loads for this page have a slow (>0ms) First Input Delay (FID) 0%

Origin Data

All pages served from this origin have an speed compared to other pages in the Chrome User Experience Report. over the last 30 days.To view suggestions tailored to each page, analyze individual page URLs.

First Contentful Paint (FCP)0 0% of loads for this page have a fast (<0s) First Contentful Paint (FCP) 0% 0% of loads for this page have an average (0s ~ 0s) First Contentful Paint (FCP) 0% 0% of loads for this page have a slow (>0s) First Contentful Paint (FCP) 0%
First Input Delay (FID)0 0% of loads for this page have a fast (<0ms) First Input Delay (FID) 0% 0% of loads for this page have an average 0ms ~ 0ms) First Input Delay (FID) 0% 0% of loads for this page have a slow (>0ms) First Input Delay (FID) 0%

Lab Data

Does lego.com use compression? ▼

Website compression is the process of reducing the size of website files, such as HTML, CSS, JavaScript, and image files, to improve website performance and load times. Compressing website files can significantly reduce the amount of data that needs to be transferred from the server to the user's browser, resulting in faster page load times and improved user experience. Files on lego.com are reduced by 84%.
lego.com use gzip compression.
Original size: 1.04 MB
Compressed size: 163.59 KB
File reduced by: 903.27 KB (84%)

Google Safe Browsing ▼

Google Safe Browsing is a service provided by Google that helps protect users from visiting websites that may contain malicious or harmful content, such as malware, phishing attempts, or deceptive software.
This site is not currently listed as suspicious

MyWot.com Reputation Ratings

MyWOT (short for "My Web of Trust") is a web-based reputation and rating service that provides users with information about the trustworthiness and safety of websites. lego.com has 95 Safety Reputations.
Status:
  SAFE
Safety Reputations:
  95
Safety Confidence:
  56
Child Safety Reputations:
  95
Child Safety Confidence:
  56

SSL Checker - SSL Certificate Verify ▼

An SSL (Secure Sockets Layer) certificate is a digital certificate that establishes a secure encrypted connection between a web server and a user's web browser. It provides authentication and encryption, ensuring that data transmitted between the server and the browser remains private and protected. lego.com supports HTTPS.
 lego.com supports HTTPS
     
Verifying SSL Support. Please wait...
Common Name: www.lego.com
Organization: LEGO System A/S
Location: Billund, DK
Issuer: DigiCert TLS RSA SHA256 2020 CA1
Valid from: Jul 5 00:00:00 2023 GMT
Valid until: Jul 10 23:59:59 2024 GMT
Authority: CA:FALSE
Keysize:
Common Name: DigiCert TLS RSA SHA256 2020 CA1
Organization: DigiCert Inc
Location: US
Issuer: DigiCert Global Root CA
Valid from: Apr 14 00:00:00 2021 GMT
Valid until: Apr 13 23:59:59 2031 GMT
Authority: CA:TRUE
Keysize: 2048 Bits

Verify HTTP/2 Support ▼

HTTP/2 (Hypertext Transfer Protocol version 2) is a major revision of the HTTP protocol, which is the foundation of data communication on the World Wide Web. It was developed as an improvement over the previous HTTP/1.1 version to enhance web performance and efficiency.
 lego.com supports HTTP/2
     
Verifying HTTP/2.0 Support. Please wait...

Site Categories ▼

Website categories are used to classify websites based on their content or purpose. These categories provide a way to organize and filter websites, allowing users to find relevant information or ensure compliance with specific regulations or policies.
Toys/Lego
Toys/Lego
Toys and Games/Blocks and Building Kits
Jeux et jouets/Enfants
Spielzeug/Lego

Http Header ▼

HTTP headers are extra portions of records despatched among a consumer (which include an internet browser) and a server at some stage in an HTTP request or response. They offer instructions, metadata, or manipulate parameters for the conversation among the consumer and server. 
Content-Length: 0
Server: CloudFront
Location: https://www.lego.com/
X-Amz-Cf-Pop: AMS1-P3
X-Amz-Cf-Id: TSoQl7bvfFZmkdvJb0oMacluyqkDpdupm6AFbUHtBr-ZXcC_ANMJvQ==
Expires: Thu, 17 Aug 2023 01:11:32 GMT
Cache-Control: max-age=0, no-cache, no-store
Pragma: no-cache
Date: Thu, 17 Aug 2023 01:11:32 GMT
Connection: keep-alive
hit-dsd: true
Access-Control-Allow-Origin: null
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X-XSS-Protection: 1; mode=block
Strict-Transport-Security: max-age=31536000
X-Frame-Options: DENY
X-Content-Type-Options: nosniff

HTTP/2 302 
content-type: text/plain;charset=UTF-8
x-frame-options: SAMEORIGIN
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expires: Thu, 17 Aug 2023 01:11:36 GMT
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date: Thu, 17 Aug 2023 01:11:36 GMT
vary: Accept-Encoding
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x-xss-protection: 1; mode=block
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HTTP/2 200 
content-type: text/html; charset=utf-8
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DNS Lookup ▼

DNS entries (Domain Name System) are a critical component of the Internet infrastructure. They act as directories that translate human-readable domain names (such as example.com) to machine-readable IP addresses. DNS records are stored on DNS servers and help forward internet traffic efficiently.
Type Ip Target/Txt TTL
HINFO 3600
NS cory.ns.cloudflare.com 3548
NS sara.ns.cloudflare.com 3548

Whois Lookup ▼

Domain WHOIS is a public database that provides information about domain names, including registered owners, contact information, domain registrars, registration and expiration dates, name servers, and other relevant information. Domain registration for this website began on August 21, 1995 and will expire on August 21, 2023 if not renewed. This website is now assigned through the registrar CSC CORPORATE DOMAINS, INC.. The WHOIS data for this website's domain was last updated on August 16, 2022.
Domain Created:
1995-08-21
Domain Expires:
2023-08-21
Domain Updated:
2022-08-16
Domain Age:
28 years 8 months 3 days
Domain Registrar:
CSC CORPORATE DOMAINS, INC.
Domain Owner:
LEGO Juris A/S
WhoIs:
 

Domain Name: lego.com
Registry Domain ID: 2235706_DOMAIN_COM-VRSN
Registrar WHOIS Server: whois.corporatedomains.com
Registrar URL: www.cscprotectsbrands.com
Updated Date: 2022-08-17T01:16:50Z
Creation Date: 1995-08-22T00:00:00Z
Registrar Registration Expiration Date: 2023-08-21T04:00:00Z
Registrar: CSC CORPORATE DOMAINS, INC.
Sponsoring Registrar IANA ID: 299
Registrar Abuse Contact Email: email
Registrar Abuse Contact Phone: +1.8887802723
Domain Status: clientTransferProhibited http://www.icann.org/epp#clientTransferProhibited
Domain Status: serverDeleteProhibited http://www.icann.org/epp#serverDeleteProhibited
Domain Status: serverTransferProhibited http://www.icann.org/epp#serverTransferProhibited
Domain Status: serverUpdateProhibited http://www.icann.org/epp#serverUpdateProhibited
Registry Registrant ID: 
Registrant Name: Domain Administrator
Registrant Organization: LEGO Juris A/S
Registrant Street: Koldingvej 2
Registrant City: Billund
Registrant State/Province: 
Registrant Postal Code: DK-7190
Registrant Country: DK
Registrant Phone: +45.79506070
Registrant Phone Ext: 
Registrant Fax: +45.75338853
Registrant Fax Ext: 
Registrant Email: email
Registry Admin ID: 
Admin Name: Domain Administrator
Admin Organization: LEGO Juris A/S
Admin Street: Koldingvej 2
Admin City: Billund
Admin State/Province: 
Admin Postal Code: DK-7190
Admin Country: DK
Admin Phone: +45.79506070
Admin Phone Ext: 
Admin Fax: +45.75338853
Admin Fax Ext: 
Admin Email: email
Registry Tech ID: 
Tech Name: CIT Domain Admin
Tech Organization: LEGO System A/S
Tech Street: Aastvej 1
Tech City: Billund
Tech State/Province: Billund
Tech Postal Code: 7190
Tech Country: DK
Tech Phone: +45.79506070
Tech Phone Ext: 
Tech Fax: +45.75338853
Tech Fax Ext: 
Tech Email: email
Name Server: cory.ns.cloudflare.com
Name Server: sara.ns.cloudflare.com
DNSSEC: unsigned
URL of the ICANN WHOIS Data Problem Reporting System: http://wdprs.internic.net/
>>> Last update of WHOIS database: 2022-08-17T01:16:50Z