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Douban.Com - Info douban.com

douban.com receives about 3,845,958 unique visitors and 25,652,543 (6.67 per visitor) page views per day which should earn about $79,798.39/day from advertising revenue. Estimated site value is $50,554,034.76. According to Alexa Traffic Rank douban.com is ranked number 192 in the world and 0.273% of global Internet users visit it. Site is hosted in Beijing, Beijing, China and links to network IP address 154.8.131.171. This server supports HTTPS and doesn't support HTTP/2.

About - douban.com


douban.com Profile

Title: 豆瓣
Description: Douban.com is a multi-products web platform which generated based on life-and-culture oriented contents by users. The company was founded in March 2005. Douban had more than 68 million registered users and over 150 million monthly visit users as of March 2013.
Keywords: 豆瓣
Last update was 39 days ago
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*HypeStat.com is not linking to, promoting or affiliated with douban.com in any way. Only publicly available statistics data are displayed.

How popular is douban.com?

3.8M daily visitors
Daily Unique Visitors:
3,845,958
Monthly Unique Visitors:
115,378,740
Pages per Visit:
6.67
Daily Pageviews:
25,652,543
Alexa Rank:
192 visit alexa
Alexa Reach:
0.273%   (of global internet users)
Avg. visit duration:
09:11
Bounce rate:
43.32%
*All traffic values are estimates only.

Alexa Traffic Ranks
Search Traffic

Traffic sources

Direct:
31.92%
Referral:
3.61%
Search:
64.24%
Social:
0.22%
Paid:
0%

Visitors by country

Users%Pageviews%Rank
China 91.6%93.6%36
Japan 2.7%2.3%498
United States 1.5%1.0%2480
Taiwan 1.0%0.5%397
Hong Kong 0.9%0.6%161

Where do visitors go on this site?

Reach%Pageviews%PerUser
douban.com
65.51%40.55%4.03
movie.douban.com
45.92%50.98%7.23
book.douban.com
11.03%5.89%3.48
site.douban.com
1.71%0.52%2.0
music.douban.com
1.62%0.82%3.3
read.douban.com
1.37%0.43%2.0
accounts.douban.com
1.34%0.29%1.4
m.douban.com
0.47%0.10%1.4
help.douban.com
0.35%0.06%1.1
beijing.douban.com
0.26%0.09%2.3
dongxi.douban.com
0.24%0.05%1.4
shanghai.douban.com
0.19%0.06%2.0
OTHER
0%0.15%0

Competitive Data

SEMrush douban.com
SEMrush
Domain:
  douban.com
Rank:
(Rank based on keywords, cost and organic traffic)
  37,960
Organic Keywords:
(Number of keywords in top 20 Google SERP)
  185,392
Organic Traffic:
(Number of visitors coming from top 20 search results)
  49,307
Organic Cost:
((How much need to spend if get same number of visitors from Google Adwords)
  $6,421.00
Adwords Keywords:
(Keywords a website is buying in Google AdWords for ads that appear in paid search results)
  0
Adwords Traffic:
(Number of visitors brought to the website via paid search results)
  0
Adwords Cost:
(Estimated budget spent for buying keywords in Google AdWords for ads that appear in paid search results - monthly estimation)
  $0.00

Data

Domain Authority:
  92
Page Authority:
  63
MozRank:
  6

How socially engaged is douban.com?

Facebook:
  2,801
Google +:
  0
Linkedin:
  0
Stumbles:
  0
Buffer:
  9
Pins:
  0

Ad Experience Report

Summary of the ad experience rating of a site for a specific platform.

Desktop summary

Root domain:
douban.com
Region:
(The Ad Standard region to which this site has been assigned.)
Pending
Ad filtering:
(Chrome is not filtering ads on your site.)
Off
Status:
(The status of the site that is reviewed for the Better Ads Standards.)
Not reviewed


Mobile summary

Region:
(The Ad Standard region to which this site has been assigned.)
Pending
Ad filtering:
(Chrome is not filtering ads on your site.)
Off
Status:
(The status of the site that is reviewed for the Better Ads Standards.)
Not reviewed

Abusive Experience Report

Root domain:
douban.com
Enforcement:
(Chrome is not preventing your site from opening new windows or tabs.)
Off
Status:
(The status of the site reviewed for the abusive experiences.)
Not reviewed

How much douban.com can earn?

Daily Revenue:
$79,798.39
Monthly Revenue:
$2,393,951.70
Yearly Revenue:
$29,126,412.35
*All earnings values are estimates only.

Daily earning by country

PageviewsEarning
China 24,010,780$74,193.31
United States 256,525$2,942.35
Japan 590,008$1,888.03
Hong Kong 153,915$531.01
Taiwan 128,263$243.70

How much money do douban.com lose due to Adblock?

Daily Revenue Loss:
$10,323.49
Monthly Revenue Loss:
$309,704.59
Yearly Revenue Loss:
$3,768,072.49
Daily Pageviews Blocked:
3,221,190
Monthly Pageviews Blocked:
96,635,695
Yearly Pageviews Blocked:
1,175,734,286
*All earnings values are estimates only.

Daily revenue loss by country

BlockedLost Money
China 3,121,401$9,645.13
United States 46,175$529.62
Japan 17,700$56.64
Hong Kong 15,392$53.10
Taiwan 20,522$38.99

How much is douban.com worth?

Website Value:
$50,554,034.76

Where is douban.com hosted?

Server location
Server IP:
154.8.131.171
ASN:
AS45090 
ISP:
Shenzhen Tencent Computer Systems Company Limited 
Server Location:
Beijing
Beijing, BJ
China, CN
 

Other sites hosted on 154.8.131.171

There are no other sites hosted on this IP

How fast does douban.com load?

Average Load Time:
(1298 ms) 69 % of sites are slower

Page Speed (Google PageSpeed Insights)

Suggestions Summary

Avoid landing page redirects

Your page has 4 redirects. Redirects introduce additional delays before the page can be loaded.

Avoid landing page redirects for the following chain of redirected URLs.

http://douban.com/
http://www.douban.com/
https://www.douban.com/
http://m.douban.com/
https://m.douban.com/

Eliminate render-blocking JavaScript and CSS in above-the-fold content

Your page has 5 blocking script resources and 2 blocking CSS resources. This causes a delay in rendering your page.

None of the above-the-fold content on your page could be rendered without waiting for the following resources to load. Try to defer or asynchronously load blocking resources, or inline the critical portions of those resources directly in the HTML.Remove render-blocking JavaScript:

https://img3.doubanio.com/f/talion/ee8e0c54293aefb5709ececbdf082f8091ad5e49/js/card/zepto.min.js
https://img3.doubanio.com/f/talion/11c42febff5e3f5b4378fe5eaebe523f6cb022d5/js/card/main.js
https://img3.doubanio.com/f/talion/f53cc45d4a1******b8592d776f476d9784a283e4a/js/lib/douban-ad-helper.js
https://img3.doubanio.com/f/talion/88fc2b21c8dda5c93aa4c011eb15b74f8850978f/js/lib/react/15.3.0/react-all.min.js
https://img3.doubanio.com/misc/mixed_static/5b76b4189e36a10a.js
Optimize CSS Delivery of the following:

https://img3.doubanio.com/f/talion/de3978c284c5726b87e5c53db054821e1e849397/css/card/base.css
https://img3.doubanio.com/misc/mixed_static/468e9211d89502ad.css

Optimize images

Properly formatting and compressing images can save many bytes of data.

Optimize the following images to reduce their size by 88.8KiB (49% reduction).

Compressing https://img3.doubanio.com/view/note/sqs/public/p52718364.jpg could save 25.8KiB (49% reduction).
Compressing https://img3.doubanio.com/view/note/sqs/public/p52642780.jpg could save 22.6KiB (47% reduction).
Compressing https://img3.doubanio.com/view/note/sqs/public/p52702190.jpg could save 20.8KiB (50% reduction).
Compressing https://img3.doubanio.com/view/note/sqs/public/p53024170.jpg could save 19.7KiB (50% reduction).

Prioritize visible content

Your page requires additional network round trips to render the above-the-fold content. For best performance, reduce the amount of HTML needed to render above-the-fold content.

The entire HTML response was not sufficient to render the above-the-fold content. This usually indicates that additional resources, loaded after HTML parsing, were required to render above-the-fold content. Prioritize visible content that is needed for rendering above-the-fold by including it directly in the HTML response.

Only about 4% of the final above-the-fold content could be rendered with the full HTML response.
Click to see the screenshot with only the HTML response:

Leverage browser caching

Setting an expiry date or a maximum age in the HTTP headers for static resources instructs the browser to load previously downloaded resources from local disk rather than over the network.

Leverage browser caching for the following cacheable resources:

https://www.googletagmanager.com/gtm.js?id=GTM-NZHN7H (15 minutes)
https://www.google-***ytics.com/***ytics.js (2 hours)

Minify HTML

Compacting HTML code, including any inline JavaScript and CSS contained in it, can save many bytes of data and speed up download and p*** times.

Minify HTML for the following resources to reduce their size by 445B (11% reduction).

Minifying https://m.douban.com/ could save 445B (11% reduction) after compression.

Enable compression

Compressing resources with gzip or deflate can reduce the number of bytes sent over the network.

Enable compression for the following resources to reduce their transfer size by 312B (43% reduction).

Compressing https://img3.doubanio.com/f/talion/f53cc45d4a1******b8592d776f476d9784a283e4a/js/lib/douban-ad-helper.js could save 312B (43% reduction).
Size content to viewport
The contents of your page fit within the viewport. Learn more about sizing content to the viewport.
Size tap targets appropriately
All of your page's links/buttons are large enough for a user to easily tap on a touchscreen. Learn more about sizing tap targets appropriately.
Use legible font sizes
The text on your page is legible. Learn more about using legible font sizes.
Avoid plugins
Your page does not appear to use plugins, which would prevent content from being usable on many platforms. Learn more about the importance of avoiding plugins.
Configure the viewport
Your page specifies a viewport matching the device's size, which allows it to render properly on all devices. Learn more about configuring viewports.
Reduce server response time
Your server responded quickly. Learn more about server response time optimization.
Minify JavaScript
Your JavaScript content is minified. Learn more about minifying JavaScript.
Minify CSS
Your CSS is minified. Learn more about minifying CSS.
Download optimized image, JavaScript, and CSS resources for this page.

Google Safe Browsing

This site is not currently listed as suspicious

MyWot.com Reputation Ratings

Trustworthiness:
  89
Vendor reliability:
  89
Privacy:
  89
Child safety:
  84

SSL Checker - SSL Certificate Verify

douban.com supports HTTPS
loader
Verifying SSL Support. Please wait...
Common Name: *.douban.com
Organization: Beijing Douwang Technology Co. Ltd., OU=Technology Department
Location: Beijing, CN
Issuer: GeoTrust RSA CA 2018
Valid from: Dec 25 00:00:00 2017 GMT
Valid until: Jul 16 12:00:00 2019 GMT
Authority: Is not a CA
Keysize: 2048 Bits
Common Name: GeoTrust RSA CA 2018
Organization: DigiCert Inc, OU=www.digicert.com
Location: US
Issuer: DigiCert Global Root CA
Valid from: Nov 6 12:23:45 2017 GMT
Valid until: Nov 6 12:23:45 2027 GMT
Authority: Is a CA
Keysize: 2048 Bits

Verify HTTP/2 Support

douban.com does not support HTTP/2
loader
Verifying HTTP/2.0 Support. Please wait...

Http Header

HTTP/1.1 403 Forbidden
Date: Sat, 08 Sep 2018 16:54:38 GMT
Content-Type: text/html
Content-Length: 162
Connection: close
Server: dae

DNS Lookup

Type Ip Target TTL
SOA 565
Mname ns3.dnsv4.com
Rname enterprise2dnsadmin.dnspod.com
Serial Number 1534825103
Refresh 3600
Retry 180
Expire 1209600
Minimum TTL 0
TXT 3565
TXT 3565
TXT 3565
MX aspmx2.googlemail.com 265
MX aspmx3.googlemail.com 265
MX aspmx.l.google.com 265
MX alt1.aspmx.l.google.com 265
MX alt2.aspmx.l.google.com 265
A 154.8.131.172 265
A 154.8.131.165 265
A 154.8.131.171 265
NS ns4.dnsv4.com 3565
NS ns3.dnsv4.com 3565

Whois Lookup

Domain Created:
2004-09-19
Domain Age:
13 years 19 days  
WhoIs:
 

whois lookup at grs-whois.hichina.com...
Domain Name: douban.com
Registry Domain ID: 13037***58_DOMAIN_COM-VRSN
Registrar WHOIS Server: grs-whois.hichina.com
Registrar URL: http://whois.aliyun.com
Updated Date: 2017-11-02T02:33:57Z
Creation Date: 2004-09-19T09:58:10Z
Registrar Registration Expiration Date: 2020-09-19T09:58:10Z
Registrar: Alibaba Cloud Computing (Beijing) Co., Ltd.
Registrar IANA ID: 420
Reseller:
Domain Status: ok https://icann.org/epp#ok
Registrant City: bei jing shi
Registrant State/Province: bei jing
Registry Registrant ID: Not Available From Registry
Name Server: NS3.DNSV4.COM
Name Server: NS4.DNSV4.COM
DNSSEC: unsigned
Registrar Abuse Contact Email: email
Registrar Abuse Contact Phone: +86.95187
URL of the ICANN WHOIS Data Problem Reporting System: http://wdprs.internic.net/
>>>Last update of WHOIS database: 2018-09-08T10:57:45Z <<<

For more information on Whois status codes, please visit https://icann.org/epp

Important Reminder: Per ICANN 2013RAA`s request, Hichina has modified domain names`whois format of dot com/net/cc/tv, you could refer to section 1.4 posted by ICANN on http://www.icann.org/en/resources/registrars/raa/approved-with-specs-27jun13-en.htm#whois The data in this whois database is provided to you for information purposes only, that is, to assist you in obtaining information about or related to a domain name registration record. We make this information available "as is," and do not guarantee its accuracy. By submitting a whois query, you agree that you will use this data only for lawful purposes and that, under no cir***stances will you use this data to: (1)enable high volume, automated, electronic processes that stress or load this whois database system providing you this information; or (2) allow, enable, or otherwise support the transmission of mass unsolicited, commercial advertising or solicitations via direct mail, electronic mail, or by telephone. The compilation, repackaging, dissemination or other use of this data is expressly prohibited without prior written consent from us. We reserve the right to modify these terms at any time. By submitting this query, you agree to abide by these terms.For complete domain details go to:http://whois.aliyun.com/whois/domain/hichina.com
whois lookup at whois.crsnic.net...
Domain Name: DOUBAN.COM
Registry Domain ID: 13037***58_DOMAIN_COM-VRSN
Registrar WHOIS Server: grs-whois.hichina.com
Registrar URL: http://www.net.cn
Updated Date: 2017-11-02T02:33:57Z
Creation Date: 2004-09-19T09:58:10Z
Registry Expiry Date: 2020-09-19T09:58:10Z
Registrar: Alibaba Cloud Computing (Beijing) Co., Ltd.
Registrar IANA ID: 420
Registrar Abuse Contact Email: email
Registrar Abuse Contact Phone: +86.95187
Domain Status: ok https://icann.org/epp#ok
Name Server: NS3.DNSV4.COM
Name Server: NS4.DNSV4.COM
DNSSEC: unsigned
URL of the ICANN Whois Inaccuracy Complaint Form: https://www.icann.org/wicf/
>>> Last update of whois database: 2018-09-08T16:54:35Z <<<

For more information on Whois status codes, please visit https://icann.org/epp

NOTICE: The expiration date displayed in this record is the date the
registrar's sponsorship of the domain name registration in the registry is
currently set to expire. This date does not necessarily reflect the expiration
date of the domain name registrant's agreement with the sponsoring
registrar. Users may consult the sponsoring registrar's Whois database to
view the registrar's reported date of expiration for this registration.

TERMS OF USE: You are not authorized to access or query our Whois
database through the use of electronic processes that are high-volume and
automated except as reasonably necessary to register domain names or
modify existing registrations; the Data in VeriSign Global Registry
Services' ("VeriSign") Whois database is provided by VeriSign for
information purposes only, and to assist persons in obtaining information
about or related to a domain name registration record. VeriSign does not
guarantee its accuracy. By submitting a Whois query, you agree to abide
by the following terms of use: You agree that you may use this Data only
for lawful purposes and that under no cir***stances will you use this Data
to: (1) allow, enable, or otherwise support the transmission of mass
unsolicited, commercial advertising or solicitations via e-mail, telephone,
or facsimile; or (2) enable high volume, automated, electronic processes
that apply to VeriSign (or its computer systems). The compilation,
repackaging, dissemination or other use of this Data is expressly
prohibited without the prior written consent of VeriSign. You agree not to
use electronic processes that are automated and high-volume to access or
query the Whois database except as reasonably necessary to register
domain names or modify existing registrations. VeriSign reserves the right
to restrict your access to the Whois database in its sole discretion to ensure
operational stability. VeriSign may restrict or terminate your access to the
Whois database for failure to abide by these terms of use. VeriSign
reserves the right to modify these terms at any time.

The Registry database contains ONLY .COM, .NET, .EDU domains and
Registrars.
Last update was 39 days ago
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*HypeStat.com is not linking to, promoting or affiliated with douban.com in any way. Only publicly available statistics data are displayed.

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