bankrate.com Bankrate.com

   
Bankrate: Guiding you through life's financial journey

Domain Summary

What is the traffic rank for Bankrate.com?

• Bankrate.com ranks #26,138 globally on HypeStat.

What percent of global Internet users visit Bankrate.com?

0.0218% of global Internet users visit Bankrate.com

How many people visit Bankrate.com each day?

• Bankrate.com receives approximately 472.4K visitors and 722,816 page impressions per day.

Which countries does Bankrate.com receive most of its visitors from?

• Bankrate.com is mostly visited by people located in United States,India,South Africa.

How much Bankrate.com can earn?

• Bankrate.com should earn about $2,744.84/day from advertising revenue.

What is Bankrate.com estimated value?

• Estimated value of Bankrate.com is $3,154,339.39.

What IP addresses does Bankrate.com resolve to?

• Bankrate.com resolves to the IP addresses 151.101.129.132.

Where are Bankrate.com servers located in?

• Bankrate.com has servers located in San Francisco, California, 94107, United States.

bankrate.com Profile

Title:Bankrate: Guiding you through life's financial journey
About: An online publication that provides consumers with financial data, research and editorial information on non-investment financial products.
Use Bankrate.com's free tools, expert analysis, and award-winning content to make smarter financial decisions. Explore personal finance topics including credit cards, investments, identity protection, autos, retirement, credit reports, and so much more. Edit Site Info

What technologies does bankrate.com use?

These are the technologies used at bankrate.com. bankrate.com has a total of 13 technologies installed in 12 different categories.

bankrate.com Traffic Analysis

Bankrate.com is ranked #26,138 in the world. This website is viewed by an estimated 472.4K visitors daily, generating a total of 722.8K pageviews. This equates to about 14.3M monthly visitors.
Daily Visitors472.4K
Monthly Visits14.3M
Pages per Visit1.53
Visit duration06:52
Bounce Rate62.39%
Is this your site?Verify your site's metrics.
Daily Unique Visitors:
472,429
Monthly Visits:
14,314,599
Pages per Visit:
1.53
Daily Pageviews:
722,816
Avg. visit duration:
06:52
Bounce rate:
62.39%
Global Reach:
0.0218%
Monthly Visits (SEMrush):
24,025,494
Monthly Unique Visitors (SEMrush):
18,876,756
Monthly Visits (SimilarWeb):
14,172,872
HypeRank:
26,138
SEMrush Rank:
231
*All traffic values are estimates only.

Traffic sources

Direct:
63.01%
Referral:
2.15%
Search:
33.33%
Social:
0.13%
Paid:
1.38%

Desktop vs Mobile

Desktop:
37.72%
Mobile:
62.28%

Visitors by country

Country
Users%
 
United States 67.2%
 
India 7.6%
 
South Africa 2.5%
 
Canada 2.1%
 
Pakistan 2.0%

Where do visitors go on bankrate.com?

 
Reach%Pageviews%PerUser
bankrate.com
98.76%96.07%1.62
homeloans.bankrate.com
1.22%1.01%1.4
login.bankrate.com
0.67%0.52%1.3
mortgage.bankrate.com
0.53%0.76%2
rates.bankrate.com
0.52%0.31%1.0
Last update was 677 days ago
     
This can take up to 60 seconds. Please wait...

*HypeStat.com is not promoting or affiliated with bankrate.com in any way. Only publicly available statistics data are displayed.

Search Engine Indexes

Search engine indexes are huge databases or collections of net pages that search engines like google like google and yahoo use to retrieve applicable facts while customers carry out searches. These indexes are created through search engines like google and yahoo through crawling and indexing net pages from throughout the internet.
Google Index:
21,200
Bing Index:
3,190
Baidu Index:
15,700

Moz Data

Domain Authority (DA) is a metric developed by Moz. DA is a score that predicts the ranking potential of a website on search engine result pages (SERPs). Moz calculates Domain Authority on a logarithmic scale from 1 to 100, with higher scores indicating a greater likelihood of ranking well in search results. Moz Domain Authority of bankrate.com is 79.
Domain Authority:
  79
Page Authority:
  67
MozRank:
  7

 

SEMrush is a complete on line advertising and marketing platform that gives a extensive variety of gear and functions to help companies and entrepreneurs in enhancing their on line visibility and optimizing their virtual advertising and marketing strategies.
SemRushSemRush
Domain:
  bankrate.com
Rank:
(Rank based on keywords, cost and organic traffic)
  231
Organic Keywords:
(Number of keywords in top 20 Google SERP)
  2,034,661
Organic Traffic:
(Number of visitors coming from top 20 search results)
  14,521,604
Organic Cost:
((How much need to spend if get same number of visitors from Google Adwords)
  $69,440,213.00

Revenue report

Google.com would generate approximately $2.7K per day if the source of income were advertisements, which equates to an estimated monthly revenue of $82.3K and annual gross revenue of approximately $1M. Based on these figures, the site's net worth is estimated at around $3.2M.

How much would bankrate.com make?

Daily Revenue:
$2,744.84
Monthly Revenue:
$82,345.20
Yearly Revenue:
$1,001,866.60
*All earnings values are estimates only.

Daily earning by country

 
CountryPageviewsEarning
 
United States 455,374$2,199.46
 
India 50,597$19.23
 
Pakistan 7,228$1.08
 
Egypt 0$0.00
 
Philippines 0$0.00

Loss of money due to Adblock?

Daily Revenue Loss:
$413.71
Monthly Revenue Loss:
$12,411.16
Yearly Revenue Loss:
$151,002.39
Daily Pageviews Blocked:
101,700
Monthly Pageviews Blocked:
3,051,006
Yearly Pageviews Blocked:
37,120,577

Daily revenue loss by country

 
CountryBlockedLost Money
 
United States 81,967$395.90
 
India 14,167$5.38
 
Pakistan 2,313$0.35
 
Egypt 0$0.00
 
Philippines 0$0.00

How much is bankrate.com worth?

Website Value:
$3.2M

Ad Experience Report

Summary of the ad experience rating of a website for a specific platform.

Mobile summary

Root domain:
bankrate.com
Last Change Time:
(The last time that the site changed status.)
2018-03-06 16:05:57
Ad filtering:
(Chrome is not filtering ads on your site.)
Off
Status:
(The status of the site that is reviewed for the Better Ads Standards.)
Passing

Desktop summary

Root domain:
bankrate.com
Last Change Time:
(The last time that the site changed status.)
2018-03-06 16:05:57
Ad filtering:
(Chrome is not filtering ads on your site.)
Off
Status:
(The status of the site that is reviewed for the Better Ads Standards.)
Passing

Abusive Experience Report

Summary of the abusive experience rating of a website.
Root domain:
bankrate.com
Last Change Time:
(The last time that the site changed status.)
2018-03-06 16:05:57
Enforcement:
(Chrome is not preventing your site from opening new windows or tabs.)
Off
Status:
(The status of the site reviewed for the abusive experiences.)
Passing

Where is bankrate.com hosted?

Bankrate.com may be hosted in multiple data centers distributed in different locations around the world. This is probably just one of them.
Server IP:
151.101.129.132
ASN:
AS54113 
ISP:
Fastly 
Server Location:
San Francisco
California, CA
94107
United States, US
 

Other sites hosted on 151.101.129.132

How fast does bankrate.com load?

The average loading time of bankrate.com is 1463 ms. The Desktop speed index is 77 and mobile speed index is 27.
Average Load Time:
1463 ms

Page Speed (Google PageSpeed Insights) - Desktop

77
0-49 50-89 90-100 i

Field Data

Over the last 30 days, the field data shows that this page has a SLOW speed compared to other pages in the Chrome User Experience Report.We are showing the 90th percentile of FCP and the 95th percentile of FID.

First Contentful Paint (FCP)1.2s 65% of loads for this page have a fast (<1s) First Contentful Paint (FCP) 65% 31% of loads for this page have an average (1s ~ 3s) First Contentful Paint (FCP) 31% 3% of loads for this page have a slow (>3s) First Contentful Paint (FCP) 3%
First Input Delay (FID)3ms 99% of loads for this page have a fast (<100ms) First Input Delay (FID) 99% 0% of loads for this page have an average (100ms ~ 300ms) First Input Delay (FID) 0% 0% of loads for this page have a slow (>300ms) First Input Delay (FID) 0%

Origin Data

All pages served from this origin have an SLOW speed compared to other pages in the Chrome User Experience Report. over the last 30 days.To view suggestions tailored to each page, analyze individual page URLs.

First Contentful Paint (FCP)1.3s 60% of loads for this page have a fast (<1s) First Contentful Paint (FCP) 60% 36% of loads for this page have an average (1s ~ 3s) First Contentful Paint (FCP) 36% 3% of loads for this page have a slow (>3s) First Contentful Paint (FCP) 3%
First Input Delay (FID)3ms 98% of loads for this page have a fast (<100ms) First Input Delay (FID) 98% 1% of loads for this page have an average 100ms ~ 300ms) First Input Delay (FID) 1% 0% of loads for this page have a slow (>300ms) First Input Delay (FID) 0%

Lab Data

Time to Interactive 2.2 s
Time to interactive is the amount of time it takes for the page to become fully interactive. Learn more
Preconnect to required origins  
Consider adding `preconnect` or `dns-prefetch` resource hints to establish early connections to important third-party origins. Learn more
First Meaningful Paint 1.0 s
First Meaningful Paint measures when the primary content of a page is visible. Learn more
Estimated Input Latency 20 ms
Estimated Input Latency is an estimate of how long your app takes to respond to user input, in milliseconds, during the busiest 5s window of page load. If your latency is higher than 50 ms, users may perceive your app as laggy. Learn more
First Contentful Paint 0.9 s
First Contentful Paint marks the time at which the first text or image is painted. Learn more
Speed Index 1.5 s
Speed Index shows how quickly the contents of a page are visibly populated. Learn more
Performance budget  
Keep the quantity and size of network requests under the targets set by the provided performance budget. Learn more
Lazy load third-party resources with facades  
Some third-party embeds can be lazy loaded. Consider replacing them with a facade until they are required. Learn more
Total Blocking Time 90 ms
Sum of all time periods between FCP and Time to Interactive, when task length exceeded 50ms, expressed in milliseconds. Learn more
Largest Contentful Paint 2.4 s
Largest Contentful Paint marks the time at which the largest text or image is painted. Learn More
First CPU Idle 2.0 s
First CPU Idle marks the first time at which the page's main thread is quiet enough to handle input. . Learn more
Timing budget  
Set a timing budget to help you keep an eye on the performance of your site. Performant sites load fast and respond to user input events quickly. Learn more
Max Potential First Input Delay 130 ms
The maximum potential First Input Delay that your users could experience is the duration of the longest task. Learn more

Page Speed (Google PageSpeed Insights) - Mobile

27
0-49 50-89 90-100 i

Field Data

Over the last 30 days, the field data shows that this page has a AVERAGE speed compared to other pages in the Chrome User Experience Report.We are showing the 90th percentile of FCP and the 95th percentile of FID.

First Contentful Paint (FCP)994ms 65% of loads for this page have a fast (<1.8s) First Contentful Paint (FCP) 90% 5% of loads for this page have an average (1.8s ~ 3s) First Contentful Paint (FCP) 5% 4% of loads for this page have a slow (>3s) First Contentful Paint (FCP) 4%
First Input Delay (FID)24ms 86% of loads for this page have a fast (<100ms) First Input Delay (FID) 86% 7% of loads for this page have an average (100ms ~ 300ms) First Input Delay (FID) 7% 5% of loads for this page have a slow (>300ms) First Input Delay (FID) 5%

Origin Data

All pages served from this origin have an AVERAGE speed compared to other pages in the Chrome User Experience Report. over the last 30 days.To view suggestions tailored to each page, analyze individual page URLs.

First Contentful Paint (FCP)1.7s 76% of loads for this page have a fast (<1.8s) First Contentful Paint (FCP) 76% 13% of loads for this page have an average (1.8s ~ 3s) First Contentful Paint (FCP) 13% 9% of loads for this page have a slow (>3s) First Contentful Paint (FCP) 9%
First Input Delay (FID)19ms 98% of loads for this page have a fast (<100ms) First Input Delay (FID) 91% 5% of loads for this page have an average 100ms ~ 300ms) First Input Delay (FID) 5% 3% of loads for this page have a slow (>300ms) First Input Delay (FID) 3%

Lab Data

Performance budget  
Keep the quantity and size of network requests under the targets set by the provided performance budget. Learn more
Timing budget  
Set a timing budget to help you keep an eye on the performance of your site. Performant sites load fast and respond to user input events quickly. Learn more
First Contentful Paint 3.1 s
First Contentful Paint marks the time at which the first text or image is painted. Learn more
Max Potential First Input Delay 860 ms
The maximum potential First Input Delay that your users could experience is the duration of the longest task. Learn more
Speed Index 6.5 s
Speed Index shows how quickly the contents of a page are visibly populated. Learn more
Largest Contentful Paint 6.6 s
Largest Contentful Paint marks the time at which the largest text or image is painted. Learn more
Total Blocking Time 2,990 ms
Sum of all time periods between FCP and Time to Interactive, when task length exceeded 50ms, expressed in milliseconds. Learn more
Has a `<meta name="viewport">` tag with `width` or `initial-scale`  
A `<meta name="viewport">` not only optimizes your app for mobile screen sizes, but also prevents . a 300 millisecond delay to user input Learn more
Time to Interactive 14.5 s
Time to interactive is the amount of time it takes for the page to become fully interactive. Learn more
Lazy load third-party resources with facades  
Some third-party embeds can be lazy loaded. Consider replacing them with a facade until they are required. Learn more
First Contentful Paint (3G) 6075 ms
First Contentful Paint 3G marks the time at which the first text or image is painted while on a 3G network. Learn more
First Meaningful Paint 3.4 s
First Meaningful Paint measures when the primary content of a page is visible. Learn more

Does bankrate.com use compression?

Website compression is the process of reducing the size of website files, such as HTML, CSS, JavaScript, and image files, to improve website performance and load times. Compressing website files can significantly reduce the amount of data that needs to be transferred from the server to the user's browser, resulting in faster page load times and improved user experience. Files on bankrate.com are reduced by 77%.
bankrate.com use gzip compression.
Original size: 326.85 KB
Compressed size: 73.16 KB
File reduced by: 253.69 KB (77%)

Google Safe Browsing

Google Safe Browsing is a service provided by Google that helps protect users from visiting websites that may contain malicious or harmful content, such as malware, phishing attempts, or deceptive software.
This site is not currently listed as suspicious

MyWot.com Reputation Ratings

MyWOT (short for "My Web of Trust") is a web-based reputation and rating service that provides users with information about the trustworthiness and safety of websites. bankrate.com has 90 Safety Reputations.
Status:
  SAFE
Safety Reputations:
  90
Safety Confidence:
  48
Child Safety Reputations:
  91
Child Safety Confidence:
  47

SSL Checker - SSL Certificate Verify

An SSL (Secure Sockets Layer) certificate is a digital certificate that establishes a secure encrypted connection between a web server and a user's web browser. It provides authentication and encryption, ensuring that data transmitted between the server and the browser remains private and protected. bankrate.com supports HTTPS.
 bankrate.com supports HTTPS
     
Verifying SSL Support. Please wait...
Common Name: *.bankrate.com
Organization:
Location:
Issuer: GlobalSign Atlas R3 DV TLS CA 2022 Q1
Valid from: Jan 14 20:50:46 2022 GMT
Valid until: Feb 15 20:50:45 2023 GMT
Authority: CA:FALSE
Keysize: 2048 Bits
Common Name: GlobalSign Atlas R3 DV TLS CA 2022 Q1
Organization: GlobalSign nv-sa
Location: BE
Issuer: GlobalSign
Valid from: Oct 20 12:00:00 2021 GMT
Valid until: Oct 20 00:00:00 2024 GMT
Authority: CA:TRUE
Keysize: 2048 Bits

Verify HTTP/2 Support

HTTP/2 (Hypertext Transfer Protocol version 2) is a major revision of the HTTP protocol, which is the foundation of data communication on the World Wide Web. It was developed as an improvement over the previous HTTP/1.1 version to enhance web performance and efficiency.
 bankrate.com supports HTTP/2
     
Verifying HTTP/2.0 Support. Please wait...

Site Categories

Website categories are used to classify websites based on their content or purpose. These categories provide a way to organize and filter websites, allowing users to find relevant information or ensure compliance with specific regulations or policies.
Home/Personal Finance
Banks and Institutions/News and Media
Business and Economy/Banking and Finance

Http Header

HTTP headers are extra portions of records despatched among a consumer (which include an internet browser) and a server at some stage in an HTTP request or response. They offer instructions, metadata, or manipulate parameters for the conversation among the consumer and server.
server: Varnish
retry-after: 0
accept-ranges: bytes
date: Fri, 17 Jun 2022 23:34:53 GMT
via: 1.1 varnish
x-served-by: cache-pwk4943-PWK
x-cache: MISS
x-cache-hits: 0
x-timer: S1655508894.557099,VS0,VE1
location: https://www.bankrate.com/
content-length: 0

HTTP/2 200 
content-type: text/html; charset=UTF-8
server: nginx
cache-control: max-age=3600, public
x-pagetype: page
etag: W/"000f870ce932d87f0bb52e63156ee499"
content-encoding: gzip
via: 1.1 varnish, 1.1 varnish
access-control-allow-credentials: True
access-control-allow-headers: Access-Control-Allow-Headers, Origin, Accept, X-Requested-With, Content-Type, Access-Control-Request-Method, Access-Control-Request-Headers, X-Anonymous-ID
access-control-allow-methods: GET,POST,OPTIONS
access-control-allow-origin: *
access-control-max-age: 86400
accept-ranges: bytes
date: Fri, 17 Jun 2022 23:34:53 GMT
age: 549
x-served-by: cache-iad-kiad7000090-IAD, cache-phx12424-PHX
x-cache: HIT, HIT
x-cache-hits: 1, 1
vary: Accept-Encoding
strict-transport-security: max-age=300
content-length: 74915

DNS Lookup

DNS entries (Domain Name System) are a critical component of the Internet infrastructure. They act as directories that translate human-readable domain names (such as example.com) to machine-readable IP addresses. DNS records are stored on DNS servers and help forward internet traffic efficiently.
Type Ip Target/Txt TTL
A 151.101.129.132 1604
A 151.101.1.132 1604
A 151.101.193.132 1604
A 151.101.65.132 1604
NS ns-778.awsdns-33.net 1604
NS ns-1473.awsdns-56.org 1604
NS ns-1671.awsdns-16.co.uk 1604
NS ns-483.awsdns-60.com 1604

Whois Lookup

Domain WHOIS is a public database that provides information about domain names, including registered owners, contact information, domain registrars, registration and expiration dates, name servers, and other relevant information. Domain registration for this website began on March 6, 1995 and will expire on June 1, 2023 if not renewed. This website is now assigned through the registrar GoDaddy Corporate Domains, LLC. The WHOIS data for this website's domain was last updated on May 5, 2022.
Domain Created:
1995-03-06
Domain Expires:
2023-06-01
Domain Updated:
2022-05-05
Domain Age:
29 years 1 months 19 days
Domain Registrar:
GoDaddy Corporate Domains, LLC
Domain Owner:
Brandsight Privacy Customer 103838
WhoIs:
 

Domain Name: bankrate.com
Registry Domain ID: 4500505_DOMAIN_COM-VRSN
Registrar WHOIS Server: whois.brandsight.com
Registrar URL: https://gcd.com
Updated Date: 2022-05-05T23:00:49Z
Creation Date: 1995-03-06T05:00:00Z
Registrar Registration Expiration Date: 2023-06-02T03:59:59Z
Registrar: GoDaddy Corporate Domains, LLC
Registrar IANA ID: 3786
Registrar Abuse Contact Email: email
Registrar Abuse Contact Phone: +1.5188315864
Domain Status: clientTransferProhibited https://icann.org/epp#clientTransferProhibited
Domain Status: serverDeleteProhibited https://icann.org/epp#serverDeleteProhibited
Domain Status: serverTransferProhibited https://icann.org/epp#serverTransferProhibited
Domain Status: serverUpdateProhibited https://icann.org/epp#serverUpdateProhibited
Registry Registrant ID: Not Available From Registry
Registrant Name: Brandsight Privacy Customer 103838
Registrant Organization: 
Registrant Street: PO Box 190899
Registrant City: Boise
Registrant State/Province: ID
Registrant Postal Code: 83719
Registrant Country: US
Registrant Phone: +1.2084252575
Registrant Phone Ext:
Registrant Fax: 
Registrant Fax Ext:
Registrant Email: email
Registry Admin ID: Not Available From Registry
Admin Name: Brandsight Privacy Customer 103838
Admin Organization: 
Admin Street: PO Box 190899
Admin City: Boise
Admin State/Province: ID
Admin Postal Code: 83719
Admin Country: US
Admin Phone: +1.2084252575
Admin Phone Ext:
Admin Fax: 
Admin Fax Ext:
Admin Email: email
Registry Tech ID: Not Available From Registry
Tech Name: Brandsight Privacy Customer 103838
Tech Organization: 
Tech Street: PO Box 190899
Tech City: Boise
Tech State/Province: ID
Tech Postal Code: 83719
Tech Country: US
Tech Phone: +1.2084252575
Tech Phone Ext:
Tech Fax: 
Tech Fax Ext:
Tech Email: email
Name Server: NS-483.AWSDNS-60.COM
Name Server: NS-778.AWSDNS-33.NET
Name Server: NS-1671.AWSDNS-16.CO.UK
Name Server: NS-1473.AWSDNS-56.ORG
DNSSEC: unsigned
URL of the ICANN WHOIS Data Problem Reporting System: http://wdprs.internic.net/
>>> Last update of WHOIS database: 2022-06-17T23:35:51Z