Ato.gov.au
Home page | Australian Taxation Office
Domain Summary
What is the traffic rank for Ato.gov.au?
• Ato.gov.au ranks #9,215 globally on HypeStat.
What percent of global Internet users visit Ato.gov.au?
• 0.0203587% of global Internet users visit Ato.gov.au
How many people visit Ato.gov.au each day?
• Ato.gov.au receives approximately 1M visitors and 9,956,411 page impressions per day.
Which countries does Ato.gov.au receive most of its visitors from?
• Ato.gov.au is mostly visited by people located in Australia,United States,United Kingdom.
How much Ato.gov.au can earn?
• Ato.gov.au should earn about $47,671.05/day from advertising revenue.
What is Ato.gov.au estimated value?
• Estimated value of Ato.gov.au is $45,559,541.44.
What IP addresses does Ato.gov.au resolve to?
• Ato.gov.au resolves to the IP addresses 2400:bc00:1812::29:204, 194.193.29.204.
Where are Ato.gov.au servers located in?
• Ato.gov.au has servers located in Sydney, New South Wales, 2000, Australia.
ato.gov.au Profile
Title:
Home page | Australian Taxation Office
Description:The ATO is the Government’s principal revenue collection agency. Our role is to manage and shape the tax, excise and superannuation systems that fund services for Australians.
Tags:
Category:Law and Government / Government
About:
The Commonwealth Government's main revenue collector, and the statutory authority responsible for the administration of Australia's taxation system.
Edit Site Info
What technologies does ato.gov.au use?
These are the technologies used at ato.gov.au. ato.gov.au has a total of 10 technologies installed in 7 different categories.
ato.gov.au Traffic Analysis
Ato.gov.au is ranked #9,215 in the world. This website is viewed by an estimated 1M visitors daily, generating a total of 10M pageviews. This equates to about 30.4M monthly visitors. Ato.gov.au traffic has increased by 112.52% compared to last month.Daily Visitors1M
52.46%
Monthly Visits30.4M
112.52%
Pages per Visit9.92
10.66%
Visit duration07:55
19.44%
Bounce Rate24.16%
12.11%
Is this your site?Verify your site's metrics.
- Daily Unique Visitors:
- 1,003,670
- Monthly Visits:
- 30,411,201
- Pages per Visit:
- 9.92
- Daily Pageviews:
- 9,956,411
- Avg. visit duration:
- 07:55
- Bounce rate:
- 24.16%
- Global Reach:
- 0.0203587%
- Monthly Visits (SEMrush):
- 25,340,379
- Monthly Unique Visitors (SEMrush):
- 8,981,863
- Monthly Visits (SimilarWeb):
- 30,724,605
- HypeRank:
- 9,215
- SEMrush Rank:
- 48,453
- SimilarWeb Rank:
- 1,001
Traffic sources
- Direct:
- 26.99%
- Referral:
- 46.04%
- Search:
- 26.52%
- Social:
- 0.22%
- Paid:
- 0.23%
Desktop vs Mobile
- Desktop:
- 47.98%
- Mobile:
- 52.02%
Total Visits Last 3 Months
12.8M
MAY
14.3M
JUN
30.4M
JUL
Visitors by country
- Country
- Users%
- Australia 96.66%
- United States 0.58%
- United Kingdom 0.38%
- New Zealand 0.26%
- India 0.25%
Where do visitors go on ato.gov.au?
- Reach%Pageviews%PerUser
- ato.gov.au
- 59.11%27.58%2.9
- onlineservices.ato.gov.au
- 47.96%47.82%6.2
- auth.ato.gov.au
- 19.29%5.88%1.9
- bp.ato.gov.au
- 13.63%14.68%6.7
- community.ato.gov.au
- 4.73%1.26%1.7
Backlinks Report ▼
Ato.gov.au has a total of 330,148 backlinks from 2,385 referring domains and most of them comes from United States.- Total Backlinks:
- 330,148
- Follow Links:
- n/a
- Nofollow Links:
- n/a
- Referring Domains:
- 2,385
- Referring IPs:
- 2,262
- Authority Domain Score:
- 74
Backlinks by country
- Country
- Domains
- United States 1,227
- Australia 568
- Singapore 179
- Germany 41
- France 31
Backlinks by TLDs
- TLD Distribution
- Domains
- .au
- 1,018
- .com
- 784
- .in
- 79
- .edu
- 2
- .gov
- 0
Last update was 186 days ago
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*HypeStat.com is not promoting or affiliated with ato.gov.au in any way. Only publicly available statistics data are displayed.
Search Engine Indexes ▼
Search engine indexes are huge databases or collections of net pages that search engines like google like google and yahoo use to retrieve applicable facts while customers carry out searches. These indexes are created through search engines like google and yahoo through crawling and indexing net pages from throughout the internet.- Google Index:
- 820,000
- Baidu Index:
- 511,000
▼
SEMrush is a complete on line advertising and marketing platform that gives a extensive variety of gear and functions to help companies and entrepreneurs in enhancing their on line visibility and optimizing their virtual advertising and marketing strategies.- Domain:
- ato.gov.au
- Rank:
(Rank based on keywords, cost and organic traffic) - 48,453
- Organic Keywords:
(Number of keywords in top 20 Google SERP) - 78,758
- Organic Traffic:
(Number of visitors coming from top 20 search results) - 41,348
- Organic Cost:
((How much need to spend if get same number of visitors from Google Adwords) - $139,251.00
Revenue report ▼
Google.com would generate approximately $47.7K per day if the source of income were advertisements, which equates to an estimated monthly revenue of $1.4M and annual gross revenue of approximately $17.4M. Based on these figures, the site's net worth is estimated at around $45.6M.How much would ato.gov.au make?
- Daily Revenue:
- $47,671.05
- Monthly Revenue:
- $1,430,131.50
- Yearly Revenue:
- $17,399,933.25
Daily earning by country
- CountryPageviewsEarning
- Australia 9,623,406$46,384.82
- United States 57,510$277.77
- New Zealand 25,609$133.17
- United Kingdom 37,536$100.60
- India 24,780$9.42
Loss of money due to Adblock?
- Daily Revenue Loss:
- $9,377.65
- Monthly Revenue Loss:
- $281,329.64
- Yearly Revenue Loss:
- $3,422,843.96
- Daily Pageviews Blocked:
- 1,954,123
- Monthly Pageviews Blocked:
- 58,623,698
- Yearly Pageviews Blocked:
- 713,254,987
Daily revenue loss by country
- CountryBlockedLost Money
- Australia 1,924,681$9,276.96
- United States 10,352$50.00
- New Zealand 6,146$31.96
- United Kingdom 6,006$16.10
- India 6,938$2.64
How much is ato.gov.au worth?
- Website Value:
- $45.6M
Ad Experience Report ▼
Summary of the ad experience rating of a website for a specific platform.Mobile summary
- Root domain:
- ato.gov.au
- Last Change Time:
(The last time that the site changed status.) - 2019-08-01 19:47:28
- Ad filtering:
(Chrome is not filtering ads on your site.) - Off
- Status:
(The status of the site that is reviewed for the Better Ads Standards.) - Passing
Desktop summary
- Root domain:
- ato.gov.au
- Last Change Time:
(The last time that the site changed status.) - 2019-08-01 19:47:28
- Ad filtering:
(Chrome is not filtering ads on your site.) - Off
- Status:
(The status of the site that is reviewed for the Better Ads Standards.) - Passing
Abusive Experience Report ▼
Summary of the abusive experience rating of a website.- Root domain:
- ato.gov.au
- Last Change Time:
(The last time that the site changed status.) - 2019-08-01 19:47:28
- Enforcement:
(Chrome is not preventing your site from opening new windows or tabs.) - Off
- Status:
(The status of the site reviewed for the abusive experiences.) - Passing
Where is ato.gov.au hosted? ▼
Ato.gov.au may be hosted in multiple data centers distributed in different locations around the world. This is probably just one of them.- Server IP:
- 2400:bc00:1812::29:204, 194.193.29.204
- ASN:
- AS140637
- ISP:
- Macquarie Telecom Group Pty Ltd
- Server Location:
- Sydney
New South Wales, NSW
2000
Australia, AU
Other sites hosted on 194.193.29.204
There are no other sites hosted on this IPHow fast does ato.gov.au load? ▼
The average loading time of ato.gov.au is 1105 ms.- Average Load Time:
- 1105 ms
Does ato.gov.au use compression? ▼
Website compression is the process of reducing the size of website files, such as HTML, CSS, JavaScript, and image files, to improve website performance and load times. Compressing website files can significantly reduce the amount of data that needs to be transferred from the server to the user's browser, resulting in faster page load times and improved user experience. Files on ato.gov.au are reduced by 77%.
ato.gov.au use gzip compression.
Original size: 80.04 KB
Compressed size: 17.98 KB
File reduced by: 62.06 KB (77%)
Compressed size: 17.98 KB
File reduced by: 62.06 KB (77%)
Google Safe Browsing ▼
Google Safe Browsing is a service provided by Google that helps protect users from visiting websites that may contain malicious or harmful content, such as malware, phishing attempts, or deceptive software.
This site is not currently listed as suspicious
MyWot.com Reputation Ratings
MyWOT (short for "My Web of Trust") is a web-based reputation and rating service that provides users with information about the trustworthiness and safety of websites. ato.gov.au has 93 Safety Reputations.- Status:
- SAFE
- Safety Reputations:
- 93
- Safety Confidence:
- 46
- Child Safety Reputations:
- 94
- Child Safety Confidence:
- 43
SSL Checker - SSL Certificate Verify ▼
An SSL (Secure Sockets Layer) certificate is a digital certificate that establishes a secure encrypted connection between a web server and a user's web browser. It provides authentication and encryption, ensuring that data transmitted between the server and the browser remains private and protected. ato.gov.au supports HTTPS. ato.gov.au supports HTTPS
Verifying SSL Support. Please wait...
Common Name: www.ato.gov.au
Organization: Australian Taxation Office
Location: Canberra, Australian Capital Territory, AU
Issuer: DigiCert TLS RSA SHA256 2020 CA1
Valid from: Jul 14 00:00:00 2023 GMT
Valid until: Jun 5 23:59:59 2024 GMT
Authority: CA:FALSE
Keysize: 2048 Bits
Organization: Australian Taxation Office
Location: Canberra, Australian Capital Territory, AU
Issuer: DigiCert TLS RSA SHA256 2020 CA1
Valid from: Jul 14 00:00:00 2023 GMT
Valid until: Jun 5 23:59:59 2024 GMT
Authority: CA:FALSE
Keysize: 2048 Bits
Common Name: DigiCert TLS RSA SHA256 2020 CA1
Organization: DigiCert Inc
Location: US
Issuer: DigiCert Global Root CA
Valid from: Apr 14 00:00:00 2021 GMT
Valid until: Apr 13 23:59:59 2031 GMT
Authority: CA:TRUE
Keysize: 2048 Bits
Organization: DigiCert Inc
Location: US
Issuer: DigiCert Global Root CA
Valid from: Apr 14 00:00:00 2021 GMT
Valid until: Apr 13 23:59:59 2031 GMT
Authority: CA:TRUE
Keysize: 2048 Bits
Verify HTTP/2 Support ▼
HTTP/2 (Hypertext Transfer Protocol version 2) is a major revision of the HTTP protocol, which is the foundation of data communication on the World Wide Web. It was developed as an improvement over the previous HTTP/1.1 version to enhance web performance and efficiency. ato.gov.au supports HTTP/2
Verifying HTTP/2.0 Support. Please wait...
Site Categories ▼
Website categories are used to classify websites based on their content or purpose. These categories provide a way to organize and filter websites, allowing users to find relevant information or ensure compliance with specific regulations or policies.- Legal Information/Tax
- Departments/Treasury
Http Header ▼
HTTP headers are extra portions of records despatched among a consumer (which include an internet browser) and a server at some stage in an HTTP request or response. They offer instructions, metadata, or manipulate parameters for the conversation among the consumer and server.Location: https://www.ato.gov.au/
Server: BigIP
Connection: Keep-Alive
Content-Length: 0
HTTP/2 200
cache-control: private, max-age=1200, s-maxage=0
content-type: text/html; charset=utf-8
expires: Fri, 20 Oct 2023 11:36:35 GMT
ato_sid: PRES-157PR
x-ua-compatible: IE=edge,chrome=1
atoisfresponsetracker: AP:x47PR received 200 from next hop
strict-transport-security: max-age=15768000; includeSubDomains
content-encoding: gzip
content-length: 18407
date: Fri, 20 Oct 2023 11:28:02 GMT
vary: Accept-Encoding
x-frame-options: SAMEORIGIN
content-security-policy: frame-ancestors https://www.ato.gov.au https://virtualassistant.ato.gov.au https://www.beta.ato.gov.au
DNS Lookup ▼
DNS entries (Domain Name System) are a critical component of the Internet infrastructure. They act as directories that translate human-readable domain names (such as example.com) to machine-readable IP addresses. DNS records are stored on DNS servers and help forward internet traffic efficiently.| Type | Ip | Target/Txt | TTL |
| SOA | 600 | ||
| Mname | ns4.secureintellicentre.net.au | ||
| Rname | hostmaster.ato.gov.au | ||
| Serial Number | 2023092507 | ||
| Refresh | 3600 | ||
| Retry | 1800 | ||
| Expire | 604800 | ||
| Minimum TTL | 600 | ||
| TXT | 600 | ||
| TXT | 600 | ||
| TXT | 600 | ||
| TXT | 600 | ||
| TXT | 600 | ||
| TXT | 600 | ||
| TXT | 600 | ||
| TXT | 600 | ||
| TXT | 600 | ||
| TXT | 600 | ||
| MX | 60 | ||
| MX | 60 | ||
| AAAA | 2400:bc00:1811::28:204 | 0 | |
| AAAA | 2400:bc00:1812::29:204 | 0 | |
| A | 194.193.28.204 | 0 | |
| A | 194.193.29.204 | 0 | |
| NS | 600 | ||
| NS | 600 | ||
| NS | 600 | ||
| NS | 600 | ||
| NS | 600 | ||
| NS | 600 |
Whois Lookup ▼
Domain WHOIS is a public database that provides information about domain names, including registered owners, contact information, domain registrars, registration and expiration dates, name servers, and other relevant information.- Domain Updated:
- 2023-01-05
- Domain Registrar:
- Department of Finance
- Domain Owner:
- Australian Taxation Office (ATO)
- WhoIs:
Domain Name: ATO.GOV.AU Registry Domain ID: D407400000000735813-AU Registrar WHOIS Server: whois.auda.org.au Registrar URL: whois.auda.org.au Last Modified: 2023-01-06T00:00:53Z Registrar Name: Department of Finance Registrar Abuse Contact Email:Registrar Abuse Contact Phone: Reseller Name: Status: clientDeleteProhibited https://afilias.com.au/get-au/whois-status-codes#clientDeleteProhibited Status: clientUpdateProhibited https://afilias.com.au/get-au/whois-status-codes#clientUpdateProhibited Status: serverDeleteProhibited https://afilias.com.au/get-au/whois-status-codes#serverDeleteProhibited Status: serverTransferProhibited https://afilias.com.au/get-au/whois-status-codes#serverTransferProhibited Status: serverUpdateProhibited https://afilias.com.au/get-au/whois-status-codes#serverUpdateProhibited Registrant Contact ID: AUSGOV-REG-9831 Registrant Contact Name: The Manager Tech Contact ID: AUSGOV-TEC-5142 Tech Contact Name: The Manager Name Server: A11-66.AKAM.NET Name Server: A12-67.AKAM.NET Name Server: A18-64.AKAM.NET Name Server: A1-75.AKAM.NET Name Server: A7-65.AKAM.NET Name Server: A8-66.AKAM.NET DNSSEC: unsigned Registrant: Australian Taxation Office (ATO) Eligibility Type: Other >>> Last update of WHOIS database: 2023-02-21T18:40:43Z